Two misunderstandings of exchanging links

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because of the link in the site rankings occupy a very important position, but also search engine optimization is a difficult goal to achieve. Because there are quite a lot of subjective reasons. When exchanging links, many people will easily make the following two mistakes.

Mistaken 1:PR the higher the better:

1, many of the main station in the request to Exchange links, the first request is the PR to more than how much.

For similar sites, the site PR is the higher the better. This will not only convert to your reverse link, but also can effectively improve the PR value of your site, for your site rankings will make a great contribution (according to Hilltop algorithm, ranking final decision on the number and quality of linked sites)

But if the exchange of links between the site and your site has nothing to do with, even if the PR high for your site's role is not big. This is not only to improve the PR of your site, but also related to your site rankings. Google is not going to convert his link to a valid rank by the site owner who has nothing to do with your website.

2, although the link to the website PR is very high, but also similar to the site, but if the link page of the station has n outbound links, so the PR effect on your site is not big. (But this is at least as optimistic as the above, and it also occupies an important role in the rankings of the site.) )

Myth 2: The more the number of links the better

Of course, everything will have two sides. The more links the more the better means that the link to the site is not only similar to the site, but also a high quality of the site (high quality of the classification directory is also a kind). In this sense (the more links the more the better), many people desperately looking for links, especially free self-help links. In fact, this is a harmful and no benefit, a lot of search engines have said that the garbage link to punish (if you still do, I advise you: Hurry up!).

Exchange links for a little personal view:

1, see whether the linked site has been the major search engines and its search engine update frequency how (in search results can see the last time the dividend update, if there is no update for more than three days, it will not be displayed; If the linked site is indexed by major search engines and often updated, Then your site will also take up a lot of light. Because the search engine will also be linked to the site to update the corresponding, then you do not need to pay to the search engine companies to help you update (such as "Baidu")

2, whether or not by the large categories included in the catalogue (such as: Dmoz,yahoo and so on), such a site PR low is only temporary things, after one months will be a little longer time, people's PR will fly up, then you exchange with others, people may not agree, all have to have a long-term vision to treat the current things.

3, whether is included in the site most of the page, if a good quality, reasonable structure, then that is the site is very popular search engines. The number of pages collected and the PR value is proportional. Of course, some sites dividend included more than 2000 pages, and some only included more than 80. The latter must be bad. We see how much is the proportion rather than the number. If the former has hundreds of thousands of pages to include more than 2000 pages, this is not a very good site, the latter only 100 of the collection of more than 80. Obviously the latter is much higher in quality than the former. Such a site is also an ideal Exchange object.

4, whether with a lot of similar sites exchange links or with a lot of websites exchanged links (does not include self-help links); This is a potential factor in PR rise, so you can check the number of links in the exchange. Especially the quality of the link is not much.

5, the quality of the site, this is related to the site can be long-term problems, if the quality of the site is poor, but the PR is very high. Such a site is also not an ideal Exchange object. Site quality of the site's PR will one day come down, which for your site PR instability added a big factor.

6, how the site rankings (refers to the hot keywords), such a site will not only bring a certain amount of traffic to your site, but also a good partner. Because only a high quality site can be placed in the first few (generally one months is a good site).

7, whether it is similar to the site, because the ranking algorithm, the same kind of site to your site to vote the higher the score. So that your site is likely to get a better ranking.

8. Try to submit to a large catalogue, this approach not only gets high-quality backlinks, but also does not pay any price.

Author: Maple Grove


: Search engine optimization SEO blog


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