Two or three-line city store layout accelerates

Avic's Tianhong shopping mall (002419) is moving rapidly from South China to the country.　　Rai Weixun, general manager of the company recently said that the future of rainbow in the two or three-line city layout will continue to accelerate, at the same time, positioning high-end flagship store June department store will also be in the first tier of the city's steady development. Has released 22 stores Tianhong shopping mall is a well-known department stores in southern China, holding shareholder for China Aviation Technology Shenzhen Co., Ltd., currently has 45 stores. After the listing in June 2010, the company began to announce its expansion plans in succession.　　Public data show that June 26, 2010 to date, the company has announced the store has reached 22 stores, in addition to continuing in Shenzhen, Dongguan and other cities in southern China, but also the opening of the region to expand to Qingdao, Weihai, Ganzhou, Suzhou, Chengdu and other places.　　Rai Weixun Introduction, according to the strategic layout of Tianhong shopping mall, South China, South Central is the company's rapid development of the region, open shop speed and profitability is strong, new store incubation period will be shorter; North China, east China and other Bohai Bay Area, is the company's steady development of the region, the Midwest, is the company standby into the region. "The recent plan to invest in Qingdao project is to open the situation in the Bohai Bay Area, the company will be in Shandong, Hebei, Tianjin and other regions to increase investment projects, the company will use the Chengdu Project to explore the Midwest market." "In Rai Weixun's view, the chain stores in the incubation period of 3-4 years, after the incubation period, the store will enter the 5-7-year rapid growth period, profitability growth rate quickly; After that, the department stores will enter a 10-year maturity, according to local economic development, to maintain the annual growth rate of 2%.　　He introduced, Tianhong shopping malls now 4 years or so of the secondary new store ratio is high, the future profitability is worth looking forward to. As to how to shorten the incubation period, Rai Weixun that the key is to improve the location and management ability.　　He said the new area stores in the incubation period of about 4 years, but in the company's stable mature areas, the incubation period will be greatly shortened. To build high-end department store "flagship" is understood, Tianhong shopping mall mode for "department store + supermarket +x", the consumer group positioning is mainly urban white-collar and other high-end customers.　　Rai Weixun said, whether it is a department store or supermarket, Tianhong will be brand and quality-oriented, at the same time, "X" will become the elasticity of the rainbow factor, according to the new store target customer needs, in cinemas, restaurants, home and other fields to seek opportunities. For nearly half a year the company in the country-wide layout, Rai Weixun said, Tianhong has established a good management team and talent training mechanism, the company can according to local consumption habits, rapid adaptation to local business environment.　　He introduced, such as today's rainbow market already in the product aspect, has formed own brand customer base, may form the synergy with the company's strategic development, at the same time, Tianhong also is trying directly to carry on the brand product the proxy. In addition, to create high-end stores June Shang department store, is also the rainbow after the listing of an important innovation. Rai Weixun said, June department store positioning high-end customers, breaking the supermarket simple pursuit of the traditional passenger flow, but the customer unit price as the main business objectives.According to the introduction, Tianhong Mall is now active VIP customers have more than 2 million. According to the plan, June department store will not be large-scale cloth points, but in the first-tier city to maintain 1-2 stores.