Two or three things to promote the industry website

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With the development of network media technology, people are more and more keen on the pursuit of speed, all things pay attention to efficiency. How to find their favorite products in a wide range of websites, it became a. Although many comprehensive websites have tried to classify and specialize commodities, they are faced with the accusation of whether the goods are comprehensive or not. Then the industry web site must be the same, reduce some of the choices, directly to meet the needs of an industry. E-commerce platform trend of the development of the industry site is imperative. However, in the specific operation and promotion of the industry website, we can not blindly, as a class of E-commerce platform is under construction, it must still have many deficiencies, need operators to give long-term attention. The following I mainly combined with some of their own experience to talk about the promotion of industry websites should pay attention to a few loopholes.

First of all, from the position of the industry website, it is an e-commerce platform constructed for a certain industry group. This positioning is its many websites in the emergence of an important reason, but also the site has been pursuing the goal. This is also understandable, the value of the industry site is precisely because of this feature has been fully reflected. But this feature is bound to make the site for the selection of precision after the crowd, for the development of the market penetration of the site will be a bit powerless. In the promotion of the website should pay attention to coordinate this contradiction, in the maintenance of the characteristics of the industry on the basis of a number of organizations can allow more people to participate in activities, more in the integrated category of the site to reveal their own.

The second is that each industry has formed a certain standard process, a certain operating norms and a certain scale of market demand, performance in the industry website operation and Promotion is a model, stereotyped characteristics. No matter in the content or form, the industry website is very difficult to introduce. Not only to keep the purity of this position, but also racked their brains to add the attraction of the site. How to solve this problem, I mainly from the program supermarket in a combination of ways to rent advertising has been inspired. In terms of the content and form of the industry website, it may be useful to introduce enterprises and commodities in other industries or fields in a combination manner. One way to make their own industry site to give users more vivid feeling, but also led to the site of enterprises and merchandise sales.

The last thing to pay attention to is the entertainment of the industry website. Industry website provides the information to convince the user, its professionalism must be stronger, so as to play a leading position in the industry. However, in addition to helping users complete the actual consumption behavior, what else does your website offer? While paying attention to the professionalism of the Web site, and can not ignore the site's entertainment, consumers may refuse professional commentary, but will not refuse the enjoyment of entertainment, will be professional and entertainment combined, Users can more easily complete consumer behavior. Industry web site can be some entertainment elements into the forum's exchange activities, evaluation activities, promotional activities to make the site more attractive.

Industry web site development and promotion is a long-term process, it still has a lot of such problems, the above is only my existing experience income, but also hope that we work together to improve it.

Author: Minnie

Original load: Program supermarket network http://www.cxcs.com.cn/

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