Two pollution problems in Haier's sights

Absrtact: When domestic washing machine enterprises still think how to solve the washing machine clean, mute, energy-saving problems, Haier aimed at two pollution problems, and made a rapid response. A few days ago, a large number of families in the country's major cities washing machine free of charge

When the domestic washing machine enterprises are still thinking how to solve the washing machine clean, mute, energy-saving problems, Haier aimed at the "two pollution" problem, and made a rapid response. A few days ago, a large number of families in the country's major cities washing machine "free cleaning" activities caused concern, Haier homeopathy launched a new "clean" washing machine. It is reported that this "clean" technology will also be used in the future of Haier's other series of products, Haier to create a clean industrial ecological circle.

From free to clean

Recently Haier officially released after six years of research and development of the "clean" washing machine. It is understood that this can not only clean clothes, but also to completely solve the problem of washing machine self-cleaning.

For household automatic washing machines, washing machine running for too long, the outer wall of the barrel, the inner wall of the barrel and the washing machine slot will attach a lot of dirt, these dirt become a hotbed of bacteria breeding, and then to the clothes caused two pollution, very easy to induce a variety of skin diseases and gynecological diseases, and even repeated episodes. Washing machine "Two times pollution" has become the washing machine manufacturers have been unable to overcome the problem.

"When reading a letter from a user, they are asking why they often have flaky residue on clean clothes ..." said Yang Lin, director of research and development at Haier washing machine. Subsequently, its through Baidu found "washing machine bucket dirty" entry up to more than 7 million, "washing machine inside and outside the bucket cleaning" Baidu entry is more than 15 million. "Dirty barrel Cleaning" has obviously become a consumer "pain point", the industry's solution is "cleaning"-through the "barrel self-cleaning function + bucket wash", but Yang Lin and team members think that this approach is not a cure.

And before the release of the product, from April onwards, a Haier washing machine launched by the free door-to-door cleaning activities have been launched nationwide. Unlimited brand, not limited to the use of time, as long as the focus on Haier washing machine official micro-letter "Haier washing machine net", reply "free washing", there is the opportunity to participate in free door-to-door cleaning activities. In Shanghai, Haier has implemented a "washer-free washing" experience for more than 50,000 families in 1500 communities. The result of this activity determined the Haier clean product route.

Has the industry analysis, from "Free to wash" to "clean", Haier is actually the way the internet thinking. It is understood that Shanghai Suning three stores first listed "clean" washing machine three days sales 520 units, store sales accounted for up to 60%. The wave-wheel washing machine, priced at 3999 to 6999 Yuan, hit record sales.

Global Cross-border Research and development

According to Haier technical personnel, Haier "clean" washing machine inside barrels and barrels of wisdom between the ball using antibacterial polymer materials made of special flexible cleaning materials, in the process of cleaning, the washing machine can be fully cleaned with the water level fluctuation, so as to ensure the dirt does not adhere to, fundamentally eliminate the problem of the bucket dirty. At the same time, Haier to ensure that 10 years time, the inner barrel can keep bright as new.

According to the Haier washing machine research and development director Yang Lin revealed that such a result, Haier spent 6 years, "We have subverted the past system development-oriented model, using global and Cross-border resources for research and development." Through cooperation with the United States 3M, Unilever and other companies, as well as scientific research institutions, and finally found a clean-free technology solutions. It is reported that this "clean" technology will also be used in the future of Haier's other series of products, and strive to each washing machine can become a free cleaning products.