Two suggestions on local portal website breaking the bottleneck of development

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Along with the popularization of the network, in recent years, local portal sites have appeared, but we also found that many local portal site life is very short, the process of development will often encounter some bottlenecks, if you can not break through the bottleneck of development, it is difficult to survive in the fierce market competition, inevitably by the network consumers abandoned. In fact, many of the domestic failure of the local portal site, you can find that a lot of stationmaster did not do media positioning, more in doing personal website, and the content is messy, no local characteristics.

Here to give you two points the most important opinion, do these two points, do a half:

First, to establish the authoritative media image of the local portal, as a local portal, the reason for its existence, or the main reason why netizens need local portals, is that it can provide local netizens with local media information which can not be provided by Internet portals and large news websites. So the local portal, we must give full play to the advantages of local media news resources, strengthen information communication and cooperation with local government agencies, authoritative media organizations and so on, in particular, we should make good use of the information of government agencies, and provide the local people with the latest, most critical and authoritative news information from the government's authoritative regulations and norms Establish their own authoritative media image.

Unfortunately, a lot of local portals, in the news is not enough to do, most of the site is a simple copy of news website information, not only the content is boring, and lack of timeliness, it is difficult to attract netizens to read. In addition to the type of news, local portals should strengthen the construction of the crew, and introduce some original and attractive works to attract destined readers and increase the flow of the portal site.

Second, adhere to the local, development of local characteristics of local portal site

Portal site has become a portal, its function has a great capacity to expand, so adhere to the local, develop a local characteristics of the portal site, the local portal has become a breakthrough bottleneck in the development of important force points. Develop local characteristics, from the local business, culture, life and other perspectives, on the one hand to introduce local culture, commercial construction, and effectively improve the quality of life of users; On the other hand, it also constructs effective communication platform for users, promotes emotional communication among users, and increases user's emotional dependence on local portal sites, To enhance the user loyalty to the site, when there is a group of loyal users, the development of the site is just within reach.

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