Two times Entrepreneur Gong Readme: How the price of hundreds of millions of women entrepreneurs to refine

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

March 8 Women's Day, I Black Horse deliberately invited the female entrepreneur Model gong, to tell you about her entrepreneurial story.

Gong is a 1976 stranger, born in Taoyuan County, Hunan Province, a poor peasant family, from a competitive age. From the beginning of the first, every summer she sold popsicles to earn tuition.

Gong first venture, did a listed company century Jiayuan, after the company to exit after the listing, chose a not familiar with the industry to start again, is currently operating a name "91 Foreign teachers" online education company, also has a network called Ladder Web Education website.

Gong, who holds a 19% stake in the "century Jiayuan" of a listed company, has already achieved financial freedom, but she says: "The company spends 4.8 million per month, household spending is about 30,000, I am 500".

Here's her dictation:

Second venture, New feeling

Now do the internet very burning money

The biggest problem now, should be in the recruitment, we now have a dedicated HR team, but like important job checks or myself, I now half of the energy in the recruitment, before the energy of 80%, so short time to build a 180-person team, so rapid expansion, In the morning, I thought I would pay 180 people, and we signed more than 600 part-time staff, which is very stressful.

But the internet does have to go through such a stage, the prophase product consummation, including the user's development, the teacher resources construction, these four need the massive input, we want to make a platform type product, to the capital demand is bigger.

And the original venture to think than, the cost is even greater, century good margin did not spend how much money, about the cost of 5 million or 6 million dollars has been done on the market, get the money has not been spent. It was ten years ago, all aspects of the form is not the same, at that time in Baidu advertising, a click may only a dime, now point may need several dollars.

So the company is naturally very frugal, yesterday I was on business, my assistant said to go with me, can give me a bag, I firmly oppose, there is no one to my bag difference is not small, but the company to buy more tickets, not worth. Especially when there are many people, we must practise economy, when I was on a business trip for seven days, such as home chain hotel, these people on business trip will not have any argument, but I think the flowers will have to spend, to now light headhunting spending nearly 1 million, wages and treatment is as good as possible to improve attractiveness, What I am most opposed to is wasteful waste.

At present, the company 180 people one months to spend more than 4 million, our family in the vicinity of the company rented a house, the whole family one months expenses about 30,000 yuan, if it is my own expenses, one months may be enough five hundred or six hundred dollars.

High starting point for second pioneering

On the good side of the second venture, I think this is a lot more than the problem. First, the starting point is not the same, like now I recruit can recruit many excellent people, the first venture to follow you do, may be unable to find too good work, the first is that some people at home are willing to follow me, this time from the beginning there are many excellent people, Because they think I'm starting two times, has done a thing, and then the chance to do one thing higher than others, our company now has seven or eight Tsinghua University, there are some returnees, people's Congress bupt and so on, the second out of the team is very different, the recruitment of pressure a lot of small,

After all, the company has only set up a year, is a start-up company, we are all in perfect, in a desperate expansion of the team, now, our company has 180 people, overall, or relatively smooth. I am particularly happy is to enter the education industry, especially as a layman in a new challenge, but after this more than a year of study, slowly find the feeling, I think it is more happy things, and the more do will like the industry.

Another one of my own in the operation of the entire company, the first time is what do not understand, no concept, this time after all have been experience for ten years, now I personally feel the entire company's control, is more handy, now 180 people I manage the orderly, in the first time these are a chop, Now will stand the company's point of view, you will know how to do things right, and will not think, before it is difficult to make the choice of financing, I am now two times entrepreneurial, there are many VC special optimistic, than the first to a lot easier, basically very smooth.

Family support is very important, I'm a pragmatist.

(I black Horse: Gong has a happy family, has a married eight years of husband and a 4-year-old daughter, and grandmother and father and mother live together. She called her husband "Neuron", the division of labor between the two couples is the neuron at home doing housework, care for children, family and her, she worked in the company every day late, back home to enjoy enjoy. In their view, love is actually like this two people are attached to each other, mutual trust, mutual help, mutual care. It is not important who is in the Lord. )

(Gong and hubby)

Entrepreneurship or have family support, every day in the back of your hind legs cold water is difficult to adhere to, my husband is very open-minded, he stayed at home for eight years, he is also very adapt to my daily outside the state, including my parents also very supportive of me.

My family is very special, our family generations, my grandmother more than 80 also live with us, my mother had two strokes, legs are now disabled, my father is now more than 60 years old, daughter four years old, on the old under there are small, must have a personal care for them, this premise if my current career development better words, My husband gave up his career, this is to stand in the angle of a home to consider, do a more rational choice, nothing great to the incredible place.

I am a very strong family sense of responsibility, I graduated from Fudan these years, I took my parents with me everywhere and felt that I had to be with them, especially the family, so it was easy for me to take care of my husband at home, and I was especially thankful that he could sacrifice his career to take care of me, which was my greatest support.

My husband and I were married in 09, nine Money collar card, no ring, wedding photos are not, the house is not, on such conditions we are married, and now we have not made a wedding license, I do not care about these forms and material things, such as Valentine's Day, wedding anniversary and so on I have no meaning here, When I was married, my husband bought me a 10,003 notebook, which I thought was more practical than a ring, when my husband brought back a watermelon every day, and I thought it was much better than a bunch of flowers. I was really very strong inside, very calm a person, I chose the conditions of the object is good, smart, healthy, did not put the romantic inside, I just like a little bit more insipid life of people. There is no such thing as a surprise in my life, but there is definitely no accident.

My husband is a very reassuring person. I gave him the bank card on the first day of my husband's resignation. Money is what he in the tube, at that time in order to start, the Shunyi house sold, my husband expressed support, at that time I think the worst plan, is failure I go to the Internet company to find a job, how can also be a VP, now the Internet company's wages are very high, It's no problem earning money to feed a family.

Entrepreneurs must be optimists

Compared to other female entrepreneurs, I may be more tough, I was not the kind of people who spend a little bit of time on their own, there is no petty bourgeoisie hobbies, in life and male, I think I do not they so exquisite, did not regard themselves as a woman to see, I really do not vanity, Some girls wear high heels is entirely for other people's user experience to sacrifice their own user experience, usually clothes will not buy the brand, a year to buy two times clothes, most in Uniqlo, Winter once a summer, I wear uncomfortable I will not wear.

I am a man of my own, and I have little reliance on the outside world. The spirit is very independent, many people see I think a successful listed company's CEO should be what kind of, and I and they think of different, let others impression is very deep before the century good margin of a PR manager, want to give me a person to give me a design image, But I think how I wear beautiful clothes I am not a fashionable woman, will not give people much impression, now simple, natural, real, is my style, others see I have to because of a huge contrast remember me.

I am actually an optimist, trouble never Sleeps, I kind of ah Q spirit, including some of the things I do, the worst plan is to find a job a year more than 1 million also can feed our family, the pressure is very small, I have little emotional control, because a person's biggest enemy is emotion, many times is because your emotions affect your judgment, You ask my staff, they seldom see me lose temper, seldom see me depressed, always more peaceful. The most painful is that their own ideas too much, for the company's people, only my idea to carry out enough, no energy to think of anything else, I think too much, then my future to curb my thoughts on the establishment of a product committee, on a few people, we voted together.

Online education, how to live in the shadow of the Giants

I dark Horse: Would you panic the giant will enter, the market will become smaller?

A: I feel ready to compete with the Giants, giants do everything, it is difficult to focus on one thing all the power, this is our advantage, including YY, while doing entertainment side of the education, for us we only do education this thing, focus may be one of our major advantages, another, The Giants also have many internal project failure experiences, no good leader task, no leader. Education also has a special place where educational products do not want a simple food category of goods, for example, I see a mobile phone on the Internet, buy it back, but if I see an educational product, I need to know what this product is, I need someone to explain to me, because the education product consumption has two characteristics, the first to spend , the second you have to spend time, time for you is a very scarce resources, users will have a lot of hesitation, sell the time is not like selling a mobile phone, we 91 foreign teachers after the class after the sales call with single and not with the single conversion rate is very different,

I dark Horse: The Giants buy you?

A: Look at the situation, now feel that they do one thing is the best, will not take into account the investment of the Giants, the giant money and VC money What is the difference? It would be nice to see his strings attached, but it would be great if you had the money to help you, but it would be hard if you were given the money to control you. There is no difference between money and money, and the difference is the additional conditions behind it,

I dark Horse: Do you think the traditional education industry to your threat is not big?

A: I think the traditional industry threat to us has not been our threat to them, you know education but not necessarily understand the Internet. You know the internet but not necessarily education, I am very angry people always say I do not know education, we are also from the students, we also facilitate a large number of research, I also went to do more than 20 teachers of research.

I think it's not necessarily a user to do something, I do not understand the education I can learn ah, we make a product, teachers, parents, principals, our products are very satisfied, so I think the traditional education of people to get an internet site he found it difficult to see those who do TV, CCTV's website, Hunan TV's website, they all know a lot about video, but why do you do it but Archie Art, I think education is the same, so I am not afraid of the traditional field of the Giants, you can not take a chance, but those giants they have a successful gene, now may be their transformation of the chain. is to hinder

Now there is a very realistic example, Jing Dong is in Su Ning and gome under the nose of growth, now they want to contain him, can contain him, they just put the line down to the same price can curb them, you have a website, there are physical stores, websites and shop things like prices, they will certainly believe that But if you do it now, you're going to have to sacrifice huge vested interests, I think it is very rare, especially the traditional already listed companies, will immediately affect the earnings and share prices, give up the vested interests, challenging the uncertain future, which is a big risk, we are now barefoot not afraid of shoes,

I dark Horse: 91 foreign teachers after the listing, you will not leave it?

A: After century Jiayuan was listed, I worked seven months a year, that is my most relaxed for a period of time, that time to realize the goal of the heart is very relaxed, it is a waste of life, there is just want to do something to feel no innovation without inspiration, another industry will be inspired after a new idea. This venture, my own plan is to do at least ten years, at the same time, will deliberately in the company to train successors, do not want to go away before looking for a successor, the company now has several people have better development, if 10 years later I want to go, I think I have the ability to find a successor within the company.