"Two times", the public comments 2014 years of key words

"Two times", this is around the public comments 2014 years a key word. This year, the public comments on the overall offensive, the external search for "open strategy", internal pursuit of "wolf" and "executive power." Since 2014, the public comment seems to have a supernatural power in general, suddenly in many cities in China, "violent walk" up.

Platform transformation, the public comments on the full offensive signal

The quark media contacted a number of people who spoke about the annual meeting of founder Zhang in early 2014. Zhang said in the meeting, 2014 means to comment on "Two startups", into the "restart, full attack." This is seen as a full offensive signal.

At the beginning of 2014, a change in organizational structure and business form landed in time, breaking the centralized structure and promoting flattening. Promotion, marriage, hotels, tourism, film and other business units independent, group buying, promotion, booking, etc. across a number of departments, platform, intensification trend is obvious.

This is also a large-scale process transformation. Comment on the operation efficiency greatly increased, cooperation merchant operation efficiency benefit obvious.

"Structural adjustment and policy positioning is very important, people around need to know what they do, the results are not worthwhile, so the goal is very important." Zhang said to the quark media.

Changes in key personnel bring new style

Zhang not forget the talent factor. He stressed that change "at the very bottom is to see the boss of the Department, the human mind is not changed you are useless", so "key personnel behavioural change, the cultural changes are important, bring some new practices and styles." To this end, comments on the level three or four City manager also made adjustments.

In addition, Zhang revealed that reviews from bat and even Microsoft and other international giants to introduce a lot of talent, injected a different element. They and comments humanized management integration with the formation of the guide, can balance the line two team, to enhance the sense of belonging, especially the middle-level managers communicate smoothly, "commendable."

Take Zhang himself as an example. He revealed that the company's executives hold 80% of the shares and half of them are in his hands. But he opposes autocracy and advocates democratic centralism.

"The most important decisions I make are here, whether it's strategy, core architecture, people, business development ... There is no disputing the decision maker. "he said. But a lot of things have a division of authority, he will not meddle in finer.

Result-oriented, improvement of overall execution ability

A system of rewards and punishments is equally necessary. Zhang said that strategic objectives must be clear positioning, "can know to do well and bad, to have rewards and punishments," "The scope of rewards and punishments to be opened."

Zhang revealed that the past also spoke values, but not completely down the propaganda. A team without values, without passion and identity, is poorly executed. have values, but if you do not see the results of the business, everything but the form.

But the result orientation is not unique, the comment also is grasping the process. Zhang said, the company has high-voltage lines, what can do what can't do, boundaries clear, brush single fraud, unfair distribution of customers, linked to the transfer of benefits, absolute 0 tolerance, found on the report.

This cultural reengineering, which covers strategic objectives, organizational structure, talent and motivation, and results-oriented, also needs technical support. Q3 since, the public comments on the background of a major transformation, order efficiency of dozens of times times growth, within a few minutes sales can be on the single, customer satisfaction, customers call the complaint even reduced by half.

Zhang has said that "O2O is a dirty and tired and hard industry, in which efficiency promotion is the key to achieving rapid growth." "From the digital perspective, the effect of the reform is obvious, the public comments on research and development, sales and customer service efficiency overall doubled." New product and function rapid iteration; On the sales line, the number of online merchants per capita increased by nearly one times compared to the beginning of the year; In the user experience, in the case of large increase in orders, the user's complaint rate fell by half, which is the result of the overall performance improvement.