Two types of open search for future coexistence

Abstract: Open and sharing is the eternal theme of the Internet, but also the trend of China's Internet development. Openness is driven by the need for the participation of netizens, shared by social relations. The future of the internet belongs to ordinary netizens, when more and more netizens are accustomed to more

Openness and sharing is the eternal theme of Internet and the trend of Internet development in China. Openness is driven by the need for the participation of netizens, shared by social relations. The future of the internet belongs to ordinary netizens, when more and more netizens are accustomed to moving more activities online, if not meet the needs of participation and sharing, it will be a backwater situation.

Weibo and micro-letters can become star-level applications precisely because it caters to the trend of openness and sharing. Today, web-based Search is also adapting to this trend, merging more open elements. Strive to "personalized recommendation + Real-time search" in the direction of development.

CEO Chen Yu in October 2011 launched an open search, according to him, this is completely different from the third generation of search, will subvert Baidu, Google and other second-generation search. In this year's search on many times to attract the attention of everyone, it seems that there will be no small action in the search industry.

Search in the open search is indeed a lot different from previous searches, the biggest subversion is that ordinary netizens can participate in the development of search results, can make the results more real-time and personalized, to meet the increasingly diverse search needs. Only netizens themselves more understand the needs of netizens, so the vast number of netizens to integrate the wisdom and strength, it is really will make the results of the search more rich and diverse, more close to the needs of netizens.

Then, the search for this open concept is not really able to subvert this traditional Baidu search? Terror is very difficult!

The openness of the Internet is, of course, the highest in the present, as the current microblog is the typical representative of this openness. It is because of open to netizens, can make netizen become mass information producer, make Internet information can satisfy user's demand more. But the internet also needs another kind of openness, which is openness to developers. This openness is not threatened because it is open to Internet users because it implies another huge demand: vertical search. At present, Baidu is a typical representative of this field.

Search for the representative of this open search, the data unit is more inclined to the Web page, directly give the corresponding to the key words of a single page, this page is the most able to meet the needs of users, you can achieve the results of the search. But for developers to open, the data unit is a Web site or application, search results are more inclined to list the relevant sites or application portal, and then by the user to dig deeper.

For example, search a "Shanghai rental", search for the representative of the searches may show the latest rental information and recommended content, such as leasing micro-blog, the latest generation of rental web pages, such as real-time and personalized content, but Baidu may show a number of authoritative rent sites such as tenants, soufun and so on, The user then enters the site for a more granular vertical search. The former because of technical constraints, it is difficult to achieve a one-time search requirements, many netizens are more inclined to enter the vertical web site for personalized screening.

Therefore, in search of the representative's open to the user to search for some debris and real-time information, Baidu as the representative of the developer open search more suitable for some in-depth vertical search. Both are the type of search that netizens need, so there is no substitute for the two, but there is a complementary relationship.