Two winning points of network marketing brand realization of small and medium enterprises

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Two winning points of network marketing brand realization of small and medium enterprises

The degree of the enterprise desiring the ultimate brand peak is the only limit to realize the brand strategy height by using the network marketing approach. Do enterprises must have a large pattern, not only reflected in large enterprises, small and medium-sized enterprises in the face of environmental difficulties and limitations of the situation also need to have their own pattern, because the pattern determines the final outcome of the enterprise.

For a person engaged in enterprise network marketing work,

If our pattern, is a cup of capacity, then can only install a cup of water;

If we can turn this cup of hearts into a bucket, it is a bucket of water;

If we turn the bucket into a pool, then the ocean. When the ego pattern becomes bigger and larger, we can fill more and more in the actual work.

No matter which kind of enterprise the same pattern is must exist the enterprise culture, ideas and behavior, marketing strategies, business channels, different sizes and types of enterprises here and there are different distinctions, small and medium enterprises to use Network marketing to develop new ideas and business channels themselves need to be in a fixed pattern to break and rebuild, In the industry layer shuffle the tide quickly determine their own pattern, not only reflected in the network marketing work above, but for small and medium-sized Enterprises will have a lot of problems, the pattern is the need to integrate the industry environment to targeted, talent is one of the foundation of the enterprise.

Theme: Enterprise Network Marketing winning point: Talent + strategy

The importance of talent

Enterprise Network Marketing Here do not need the author to define the concept or practical methods, most enterprises in the network marketing have their own consideration, imitation or innovation, in the face of this mature but at any time there are innovative marketing channels most enterprises are very important, in lieu of traditional marketing means of the premise, Network Marketing with the development of the Internet today has derived a variety of ways and tools, micro-credit marketing is an example. Social marketing in the past two years has gradually entered the awareness of most marketers, that is, the mechanical work will appear pale and weak, in the mature marketing on the basis of new changes to seek new ideas, and finally determine the stage of enterprise network marketing pattern.

To determine the marketing pattern of enterprise stage is beneficial to the enterprises to deal with different times and environment, at the same time, it is good for the enterprises to maintain the market competitiveness and enhance the brand height. Enterprise Pattern of network marketing structure needs a variety of support, such as the enterprise itself needs to have all aspects of strength, to the actual situation as the main standard; enterprises need this part of the work of the specific planning and implementation of talent, simply said is the talent + strategy. For small and medium-sized Enterprises, the general idea of network marketing and the approach is not difficult to acquire and grasp, the key lack of concrete to do, and this person should not be all people.

The lack of small and medium-sized talents is the main reason the author combined with their own industry to do some analysis:

Social impetuous, has not found in recent years the network of various event aggregation appears, each period has we can hot discussion of hot events. At the same time, the distribution of social wealth is not balanced, making a considerable number of people's psychology in life and work become impetuous, this point is a little digression, but this is directly related to the work can do a good job to do the key; Enterprises lack the environment to provide growth, simply said that every enterprise has engaged in network marketing, a marketing staff engaged in the enterprise can naturally reflect their own value, but long-term down, will go to a bottleneck position, enterprises such as the staff can not provide a good growth system can not retain the ability of people, This is not the author unfounded alarmist, which may be a lot of people in the impetuous mood under the frequent employment of a number of companies as part of the reason; Welfare benefits, small and medium-sized enterprises relative to large enterprises in the profit may not be so much, small enterprises pay more attention to the settlement, and the second line or three-tier small and medium-sized enterprises can provide staff of the welfare treatment may not be so satisfactory to many people, this I have a deep understanding, see too many such people, In fact, the industry is like that, so n people have to squeeze the head to Shanghai, Shenzhen, Beijing and other major cities, to seek opportunities, development and high welfare treatment.

The development and growth of small and medium-sized enterprises need the help of high-quality talent to build the brand's height, whether sales-oriented network marketing or brand-oriented network marketing strategy of high-quality staff structure is the most basic practitioners and planners.

The author of the Enterprise is small and medium-sized enterprises, engaged in network marketing is facing the most important dilemma is the talent is not good, because most people puny, so the cultivation and formation of their own network marketing team must start from the beginning to cultivate and upgrade, such as the author daily not only need to do all aspects of marketing work, the most important still need to bring good team, Most of the new members joined need training to lead the introduction. In the author's opinion, how to avoid the loss of network marketing talents:

The establishment of enterprise internal training system, this part is mainly aimed at the industry does not understand and did not have engaged in network marketing work of personnel to carry out the induction and adaptation period of training; The system of learning and growth of space, plainly is here to work can get very good work experience and ability to upgrade, part of the enterprise to provide learning opportunities, on the other hand, enterprises for different periods of time to establish and adjust the growth of enterprise personnel space, so as to enable employees to achieve the value of space;

Ii. the importance of formulating strategies

Enterprises engaged in network marketing needs to determine several aspects:

Enterprise is suitable to do network marketing, perhaps now the Internet can provide any industry to carry out network marketing, but different industries have their own leading marketing channels and platforms, do a good job of enterprise analysis is the leading, as well as network optimization, is to focus on traditional network optimization or more focused user experience; What kind of network marketing enterprises do, the author of the previous article introduced several types of enterprise network marketing, including sales and mixed type is the majority of small and medium-sized enterprises to use the network marketing type, the reasons for SMEs must rely on the most original market and sales accumulation to expand their coverage, comprehensive realization of brand marketing strategy; Enterprise How to do network marketing, the author seems to need to make several points, the first is to formulate the overall direction of enterprise network marketing and positioning, such as we want to make the enterprise network marketing What kind of, want from which aspects and platform to carry out network marketing work, and then there is the talent strategy, We can obtain from many aspects of the network marketing strategy and development programs for the industry, but the most important is the implementation, this is the existence of enterprise network marketing talent, most small and medium-sized enterprises may be a network marketing personnel to engage in a wide range of network work, which on the one hand, save the cost of enterprise expenditure But every part of the work may not be so precise, I believe that many of the webmaster have this experience, do a lot of things, but a lot of things do not very deep very proficient, this is the biggest problem, however, most small and medium-sized enterprises must face this problem, at the same time, the choice of the implementation of marketing strategies have a lot of helpless places;

are small and medium-sized enterprises suitable for brand-oriented network marketing strategies? In the author's opinion this is more difficult, brand marketing in the network marketing only part of the content, brand peaks need to use a variety of ways to cast, such as media, advertising, offline promotion, online accumulation, cooperative customer word-of-mouth accumulation, social marketing and so on. In my opinion, small and medium-sized enterprises, especially small enterprises to choose to engage in network marketing channels need to make the most important sales-oriented network marketing strategy:

For example, the author of the industry, two years in the enterprise, in small enterprises, pay attention to the construction of network marketing channels, the author's main responsibility is to formulate and implement, simply say is responsible for the excavation of the mature and new network marketing channels, such as cooperation forum marketing, build micro-credit Marketing Foundation, the establishment and training of QQ Group marketing promotion staff, Self-Learning Enterprise website optimization and maintenance, staged enterprise online activities planning and editing, the biggest problem is to do a lot of time in energy to keep up, I believe many readers here have the same situation as me. In the past two years, the author has established a variety of industry channels mature platform system and practical experience summary, which for enterprises to introduce talent in the internal training work plays a great role, directionality and work quickly.

For the author two years of network marketing experience, small and medium-sized Enterprises Network Marketing does not need to implement so many aspects of network marketing work, can be selected for their own enterprises or two channels to carry out network marketing, for example is the author industry can only carry out community forums and community QQ Group marketing; Catering industry can use micro-letter marketing a single channel to do fine refinement. This way can help small and medium-sized enterprises in a certain channel to specialization, can in the same industry competitive space to enhance competitiveness and rapid occupation of the market. Of course, the author is now the network marketing personnel structure has been and toward this aspect to develop, such as specialized staff engaged in QQ group and micro-letter, the person responsible for website optimization, dedicated forum marketing and mail marketing and so on.

Small and medium-sized enterprises through network Marketing to expand their business channels must establish their own pattern, the development of a phased network marketing goals, as Mark said, only incredible goals can produce incredible results. Enterprise success is the goal of the formulation, other such as Network marketing channel construction and layout is the concept of the annotation. The structure of the enterprise determines the layout, and the enterprise layout determines the final outcome, so the small and medium-sized enterprises must complete the enterprise Network Marketing talent and strategy of double formulation, in order to achieve a true sense of the implementation.

Written at the end:

Above by (Hefei Decoration company http://www.hfls.cn/info.asp?base_id=2) original edit. In this paper, the author combined with its own industry to explain the small and medium-sized Network marketing talent injection + marketing strategy of the overall layout of the importance and some difficulties. Relative to the writing of the comparative theory, during the combination of some of the author's actual examples, the above views only represent the author individual. For the network marketing staff in small and medium-sized enterprises, the most important thing is to help enterprises to develop and layout, at the same time the enterprise needs to provide to the implementation of a good promotion and learning space, can be internal training can also be outside training, the key is to ensure that the ability is not limited, comprehensive to achieve the

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