Two-year experience summarizing common problems in website optimization

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Engaged in SEO also has 2 years of time, 700 days and nights, so knocking on the keyboard from the fingertips, looking back on the past, as if yesterday.

As a regular and search engine to deal with the grassroots, site included to reduce or even stop, snapshot stop even back to file, the home page by the search engine shielding, the chain of bulk hanging off, ranking ups and downs, is a common military strategist, once also because of the above reasons bitterness, despair, even thought of giving up, doubt that they are not suitable for webmaster? However, after all, I was hard to survive 700 exist.

For stationmaster, two years time is short, is also long, these two years I know the site can also be optimized to achieve better rankings and traffic, and also to do so, these two years I used to Google search, these two years I know what is called persistence, what is confidence, these two years I learned to implement, These two years let me understand what called the team, these two years I know a career called optimization, a kind of people called stationmaster (grassroots), these two years I learned that "growth is greater than success", these two years. There are so many things in these two years.

Once those cockcrow, chicken Ming and sleep days vividly, early in the morning still updated original, still in order to those several outside the chain in the major forums, blog struggle, days have not lit up to check, check out the chain of days like yesterday, then, just to complete the task. Trance Two years have passed, do not know from when, before those who do not want to face and boring work, in order to gradually become a habit, become part of my life, every day or as always repeat the same things as before, the heart is very practical.

The Art of war has a cloud: "Victory and defeat is a common thing", do stationmaster same so, face the change of search engine, want to know a word is called "egg set". Site included to reduce or even stop, snapshot stop even back to file, the first page by the search engine shielding or even the whole station was shielded, the chain of bulk hanging off, ranking ups and downs is the growth of each webmaster must experience the ordeal. I guess a lot of new people have and I just started doing SEO the same way and ideas, encountered by the search engine down the right (let's say it is down right) or punishment and other unexpected events, often from disorderly feet, the disease nasty desperately, to the major webmaster forum to send help stickers, not to consider the site itself whether there are problems, the results can be imagined.

After two years of failure of summary and successful experience combined with their continuous learning, also summed up some of their own experience, and those who are compared to the great God, may not be worth mentioning, but as long as you can give new ideas, very satisfied, the following on my two-year optimization process often encountered problems to do an analysis and solutions, Hope to lead some new people to take some detours less.

Site problems, generally by the search engine down the right or punishment, mainly reflected in four aspects:

One, the website collects the disorder

1. Minor penalties

Symptom manifestation: Collect normal, collect quantity not increase to reduce.

Reason analysis: The new station weight is lower, contains the content temporarily not to release, or the internal article page, the surface similar spends high or gathers the article mostly, appears in the new station generally, the old station rarely appears this condition

Solution: This problem is not serious, every day to adhere to update a few original articles, the next search engine updates will improve. (Some special back points may take 1 months)

2, included stop, snapshot stop or even back to file

Symptom manifestation: Every day has the update content, is not included, the snapshot also stops.

Reason analysis: The content is basically all collect, the website lacks the blood, or the website revision frequency is too high, or the rubbish outside chain (friend chain + signature chain + other link) more, or dead chain more, by the search engine slightly minor punishment, need not tense, the old station sometimes also appears the word symptom.

Solution: Comprehensive analysis of the chain and within the chain, if the revision is related to the industry, you do not have to change back, adhere to update the original, waiting to be included. In addition, the introduction of a negative solution, the title and description of the Internet does not create a word, inside the page also write an article about the word, mercilessly attract the spider, tell the spider, come on, here are eat! (I tried, the punishment is not too serious can come back)

Second, the homepage was K

Symptom performance: Baidu search engine site cannot find home page

Reason analysis: Many appear in the new station, the old station weight is high, generally do not appear this kind of phenomenon, mainly is to search engine unfriendly optimization method or optimization over to.

Solution: This kind of problem solves, modifies the server main header index for other pages, but this page does not optimize excessively oh.

Third, the site outside the chain of a large number of dead

Symptom manifestation: The chain quantity is suddenly high and low, even lost more than half

Reason analysis: The quality of the chain is not high

Solution: Remove the chain of garbage, build high-quality outside the chain

Four, the site all pages by K

Symptom manifestation: Search URL can not find content in search engine

Cause Analysis: Oh, this comparison tragedy, the problem is a bit grim, the general appearance of this problem means that your site must be a big problem. Even if there is no optimization over, the structure of the site itself must have many problems.

Solution: Encounter Such problems must restore the site as it is, remove unnecessary links to modify the structure of the Web site, adhere to update the original, waiting for spiders to crawl and collect your site, generally this cycle will be very long. If this site domain name is not very important, you can consider replacing the domain name, resubmit search engine.

The so-called do not experience wind and rain, how can see the Rainbow, the grass-roots life is boring, day after day repeated similar work, grassroots life is also happy, when one of the days, your site can be a lot of people pay attention to more people to bring knowledge and happiness, will see you happy smiling face!

I wish all the grassroots happy!

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