Two-year venture to do outdoor tourism O2O mobile social electric business or subvert the traditional tourism industry

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[Guide] Outdoor tourism is a popular way for many people to relax and close to nature, outdoor tourism O2O mobile Social provides a more convenient way to travel. Today, let's listen to the founder of Shenzhen Nie Chaoxuan Co., Ltd., and listen to his share of outdoor tourism O2O how social electric dealers subvert the traditional tourism industry.

A few days ago, see a brother for many years, he told me that several former friends in the micro-letter asked him, old Nie in recent years what? There is a long time no news of him, hehe, also, look at their micro-letter, Micro Bo, for a long period has not been updated, and often write something, and have long been not pen. Today is very interesting, just talk about the two years of their own business, I divided him into 5 stages:

First stage: 2 minutes to get angel investment

People in fact have been in the birth and the accession to the WTO, these two years is also a process of their own accession to the WTO. Remember is 2011 wrote an article "Through the rise and fall of the group buying website talk about O2O industry profit model and future development", at that time also caused much concern in the industry, at that time began to study O2O E-commerce, in the field of electrical business has advanced relatively mature, competition is fierce, I personally think that the greatest opportunity in the future in the field of life services, and at that time, group buying is the most mature O2O mode, but only by buying a single low-cost model, it is difficult to support the development of an industry. Since it is all beer and skittles, must be closely linked with social, once consumers through the offline establishment of real social relations, its consumption is naturally natural things.

Last January, a chance to go to Guiyang, to see a classmate who has not seen high school for many years, he has done a successful business in the traditional industry. Rare meet, unavoidable sea to eat sea to drink some, after satiated, go to water, then we 21 rooms.

"What have you been up to lately? Have you ever thought about doing something yourself?" He asked me.

"It's about mobile social e-commerce ..." And I'm not finished with that.

"You said I do not understand, early start how much money?" 1 million enough? "...", "So, give you 2 million, what do you think?" I am with the doctrine.

I think, will not be drunk, "wait till you sober up ...".

Things like this passed, and later did not too say this thing, in Guiyang played a few days back to Shenzhen, also did not think so much. In a few days, my classmate call me, ask me to the bank account, said first turn 500,000, I said you also really ah, he said I believe you, lost also has no relationship, you want to do, you own grasp ...

The first angel investment, and so became, like a dream, a few minutes before and after.

(Self-revelation: Angel Investment, often is your relatives, classmates, friends, he will not ask about your project, he gave you investment, the only reason is because he knows you, believe you, there is no other things, so, with people around, the credibility of the first person. In South China Electric business district, the old Nie is still good word-of-mouth, hehe

The second stage: Dream shattered, back to reality

With the start-up funds, just use the Spring Festival vacation time, began to plan their own projects. In fact, everything in my mind, over and over for a long time, I want to do is to offline activities as the core, through the way of social mobility, to create a mobile social activities marketing platform. I personally think that the pace of life in modern cities is very fast, work pressure is very large, many people are basically living in their own circle, would like to go out, but it is difficult to take this step, if there is a tool, when they eat at noon, can be very convenient about to a few people around, so that both eat rice, and make new friends The night before work, through this tool, the release of a dinner event, gather a few people, gather together; weekend, I am a go lovers, usually company colleagues are chatting work, like go of very little, then I can initiate a Weiqi activities, find a few friends, about to the teahouse, play Weiqi together; at night, Want to go out and relax hey, under the skin, to launch a bar or KTV activities, to invite a few people together, to drink wine, sing singing ... Suddenly, you will find that your life suddenly enriched up, the circle of Friends is also more and more wide, and no longer like before, are chatting online, even the other party how big, male women do not know. This is what I want to do, through the activities of marketing, catering, entertainment, resorts, attractions and other offline resources aggregated together to form a beer and skittles social business environment.

Spring Festival did not go anywhere, on the home to write based on mobile phone app development documents, sorting out the needs, even with hand painting, to draw a single interface, the things in their mind, one of the performance, the process is really very happy, you feel like your children, in the 1.1-point of the formation, vitality in the birth, It's a wonderful feeling.

In this period, in order to verify the feasibility of my ideas, apply for a QQ group, is located in Shenzhen Party dating group, just beginning, I alone, how to do? I applied for more than 10 QQ, at the same time to join this group, the group looks like there is popularity, and then understand the QQ group ranking rules, targeted to do optimization, Make your group top. At the same time in the Tianya, bar and other major websites post drainage, slowly began to apply for group, when someone comes in, I also use a different identity to speak (this recruit a bit hurt, it is said that Ma Yun earlier is so Alibaba to do, to their own face, hehe), so that the whole group looks very lively, in fact they do not know, I'm the only one in the group, hahaha, soon the group of more and more, sometimes dozens of a day to come in, we chatted in full swing, I began to slowly put the virtual account out, no one can feel, until later with the party, I just put this thing out to say, we are very surprised, of course, also have moved, I didn't think I'd put so much thought into this group.

With the expansion of the group, I also mentioned some management, the role of beauty is indeed not small, of which, there is a call "Queen", speak very vigorous, very direct, a queen of the fan, is also dedicated to the group. In private, I also put my thoughts to her, she was very supportive of my idea, feel very market, I let her start to try to organize some activities, did not expect everyone enthusiasm very high, each party has 10 or so. See these, give me confidence quite big.

In addition, I also set up a badminton group, the organization of the nearby ball friends in the Longgang Badminton Hall to play, every Tuesday, Thursday, weekend fixed play, until now, I still insist on not less than 2 times a week, every 2 hours, physical fitness than a few years ago significantly improve a lot of friends, verify business, exercise are not mistaken, There's nothing more worth doing.

After the Spring Festival, set out to develop the app, their own development team, not realistic, on the one hand, is the capital, on the other hand, the cost of time is very high. I choose to outsource, to find the top domestic outsourcing, through Ali's brother to find an app outsourcing company in Beijing, Dalian Rodda Technology Chairman Li Deheng (in this to Lee General publicity), the company is very well-known in the industry, including Cat's app was outsourced to them to do, I flew to Beijing and Lee always meet, I told him about my needs, and he recognized our project, but a quote, I was dumbfounded, early development to more than 200,000 (before the friend told me about 100,000 can be taken off), or a period, the price is indispensable, in fact, to say the truth, according to my demand this price is really not high, just, consider the current funding situation, Early development use to hundreds of thousands of, later also need to operate, that is a bottomless pit, my idea is to use the money before trying to make ends meet, but to do so, in the heart really no bottom, in the hotel a whole day, very painful, originally saw oneself carefully designed things will come out, now seems to have to abandon, It's really the pain of cutting meat. Between the ideal and the reality, I chose the reality, my classmate so trust me, can't take money improper money, the company can only succeed can not fail, their age is not small, failure.

(Self-revelation: sometimes succumbing to reality is not to give up the dream, but to better realize their dreams)

The third stage: first survival and development

In a blink of an eye to March, the company successfully registered, called "Shenzhen Love Phase Poly Electronic Commerce Co., Ltd.", "Love together" in fact, in order to reflect the meaning of social gatherings, our mission is: let people love social, love nature, Love sports, love life, love together. Office basics, the computer is a friend of the company due to redundancy of the old computer, to each 500 yuan price to buy back, the office area is not big, on 100 square, this is my third venture, the office is also the smallest, but also the most practical in the heart.

Now that you've given up on product development, survival problems, I put the group management, said before the "queen" mobilized to the company, since we are positioned to campaign marketing platform, then we start from activities, positioning themselves as B, their own planning activities, and through activities to profit, to maintain the company's development, If we can not do to survive, to be profitable, after the platform to build up, how we expect, on our platform by the initiation of activities of individuals or enterprises can survive, is based on such a simple idea, we have to create a campaign for the main business of the company.

Start No site, we have the basis is the QQ group before, group members have been about 1000 people, hope to make good use of the company to bring profits, I let the "Queen" to start planning the organization to profit for the purpose of the event party, which put forward a relatively high requirements, before a AA system Fortunately said, now to profit, then how to charge What is the rate of membership fees and charges? Is there any other way of charging? Are the charges consistent between men and women? If you charge by the time, how to control the cost? Finally, we decided that first, men and women, like, 100 to 200, each time, dinner on the first purchase site, according to the cost, and then set the price of each person, the profit control in about 20%, so a few times, the first time, to fail, the people would have said no, Some come to say hello or play to half go, you still embarrassed to collect money, finally counted down are deficient, had a dinner, K song, bar, a few times the results are the same, and the "Queen" a girl, always Do Bar party is not good, to party most have some impure ideas, in case something is also very troublesome.

Several times down, to her blow very much, engage in activities to profit for the purpose, her own heart also have obstacles, coupled with a few times are unsuccessful, let her own to this matter itself have doubts, put forward to leave, I am not good to say anything. But to my blow is also very big, she is love together recruit the first staff, I think like-minded colleagues, just so left, the heart can not say the loss.

What do we do? An enterprise to develop, the first to survive, to survive, must have a profitable project, a person at the weekend to stay at home, ask yourself, how to do? Is it so give up, I think if I give up, this life will not forgive themselves, I really do my best? Like me, I've always been an executive, Everything is arranged, by the manager to carry out, for many years did not work in the first line, now face oneself commander A, what all have to rely on their own time, is very vacant, the bitter experience, finally determined, not recruit, on my own, a person, on their own to find a good project to say, If you can't find a profitable project, do you expect an employee to find it? completely unrealistic.

Positioning is still the activity of marketing, the direction of the same, the most important is to find a large enough market, sustainable, growth space of the profitability of activities. Can not think out on the internet to find, 58, watercress is where I often go, suddenly, a blind date activity, caught my attention, this kind of meaning, rigid demand, should have the market, without hesitation, signed up to participate in, to see how others do, that time to 100 people, the whole café sit full, Men's Fees 100, female 80, the initial estimated income of about 9,000 yuan, the cost should be around 4000-5000, gross margin of about 50%, this business is good ah, if I do, will do a lot better than they do.

Once there is a direction, there is endless strength, back home overnight planning, out of the active document, in 58 registered account (not done before), I am ready to start from Longgang Center City, the next day to find their own places, the preferred café, followed by restaurants, the other is the traffic must be convenient, I follow the Longgang line Line 3 subway lines, One of the talk, standing in the merchant's perspective, can bring them customers, promotional activities at the same time, but also in the free publicity for them, of course, the lower the cost control the better, the best is free, hehe, look around a few, the last choice in the subway mouth Vienna hotel upstairs a café, the boss is a Chongqing beauty, is also single, We are interested in this activity, she is also a shrewd businessman, know that this is her shop, and the name and benefit of the matter, of course, to my price is also an absolute discount. The place has, the plan case comes out, the rest is the activity called up. In 58, the market, Baidu Bar, Tianya, watercress, QQ group and so on can publish places are released, in order to better aggregate flow, with Discuz system, a penny does not spend a site, domain name registration, analysis, set up a website, all of their own, for me this completely do not understand the technology of the people, is indeed not an easy thing , Web space is also a brother Ali's free to provide, in short, basics.

Slowly started someone to sign up for, but far from their goal is not enough, if at this rate, to the activities of the day, it is difficult to meet the requirements. Is there another way to call? Since I am positioned for a single matchmaking meeting in the region, is it possible to consider line down to summon, without any hesitate, immediately action, design flyers, roll up, but also bought a folding seat, 3 days to complete, no one, in the group to find volunteers, there are really a few willing to come over, Saturday began to act, to the Dragon Square next to start a stall to collect people, now found that the stall is not so easy to live yo, Chengguan is a big problem, come up to ask if there is no permission, no permission to move, otherwise confiscated, no way, with Chengguan play cat and mouse game, guerrilla station, stall and send leaflets combined, In order to achieve better results, he withdrew his voice and shouted: "Shenzhen edition is not sincere, singles dating started ...", see beauty, handsome man went up to send leaflets, many people heard is a single blind date, embarrassed to answer, I went on to say: "I do not need no relationship, to help the single friends around, this is jide things, A good man has an offer ..., sure enough, to receive leaflets on the more and more, the table to fill in the application of the land has continued to come, but also quite effective, oh, the form is also all walks of life, various places have, incredibly there are Taiwan, Macao have to register. Because it is the weekend, the World Trade Plaza is very many people, there are other industries, also in the leaflets, there are real estate, education and training, the basic is young, many estimates are novice, hair leaflets furtive, not open, very not confident, but, when they see me so confident of the voice of the cry, very naturally infected, Also began to become confident up, the original self-confidence can be contagious ah, hahaha.

At night, I came to the square of the dam-bar near Dragon Plaza, with their leader to explain the situation, are very supportive, in the dance intermittent time, he took the microphone himself, help me publicize, these uncles, aunts, everyone came to rob, leaflets almost in a few minutes by a grab and light.

In half a month, nearly 80 people were summoned to ensure the quality of the activity we raise the threshold of enrollment, first of all, to ensure that every participant is single, through the telephone every communication, to understand their occupation, age, personality characteristics, the requirements of each other, these have been recorded, and secondly, must pay half of the registration fee, This reduces the rate of appointment to ensure that all applicants are available; Finally, the ratio of men to women is 1:1. The first dating activity is relatively successful, the scene hand 5 pairs, the intention of 8 pairs, through the first blind date, the company has the first income of nearly 8000 yuan in cash, although not much, but this is also a symbol of the company's business start.

Later I calculate a account, if a week to do a blind date, one months of income is less than 40,000, and the frequency of a week is almost difficult to do, so, if the company rely on this piece of business, it is difficult to maintain, must also open up lines of business. I found that a lot of outdoor activities on the Internet, I reported a Saturday to the West Rush camping line, follow to see, to go to the seaside are driving, but also did not with the regiment, I think it is very interesting. Starting at noon, traffic jams along the way, to the west of the beach is almost 5 o'clock, when I saw the situation, I did shock, 4, 5 kilometers Long Beach, densely filled with tents, my first reaction, the market how big ah, how many regiment ah, if this can have 10% of the regiment, Is our guest, it must be a handsome income.

West Rush back, I began to recruit team leader, at the same time the activity on-line, also through a variety of network channels released, unexpectedly, the response is very good, a few days on the signing of a corporate group, the enterprise is to do cross-border electricity business, very skillful, with me or an electric business industry, began without a team leader, I personally, have never done a tour guide, Turned into a leader. This customer is still our loyal customers today, through the group during the communication, but also with their company several major leaders made friends.

Next, the outdoor performance soon surpassed the performance of the Blind Date, I am a more professional, that period of time is really tired, almost no time to rest every week, but that should be my happiest period of time, it is through that process, the company seems to have found its own development of business, the results have begun to enter the track.

(Self-revelation: on the road of entrepreneurship, many times is a person alone through, if you do not believe that the world, then no one will believe you. )

Fourth stage: strategic choice do subtraction to determine the company's long-term development business

Since the start of the outdoor business, almost every week there are enterprises to take the initiative to consult, every week there will be enterprise group out, I began to analyze the market, light from the enterprise market, Shenzhen has 500,000 small and medium-sized enterprises, the number of individual enterprises more than 30 people, according to 10% to calculate, there are 50,000 enterprises, Each company once a year the surrounding outdoor activities, a year is 50,000 groups, a regiment average by 10,000, is 500 million of the market. In addition, large enterprises basically every quarter, every month, and even every week will be divided into departments. All over the country? By the end of September 2013, the National industrial enterprises 14.6931 million households, per enterprise average annual consumption of 5000 yuan, the market on the scale of more than 70 billion, and then hit a 50 percent is 35 billion. How big a market it is!

At that time, the company has two business, one is single blind date, one is outdoor tourism, Blind Date one months can open up to 2 times, uttered, can have up to 20,000 of the income, but it spends far more energy than outdoor tourism, this time began to continue to recruit 2 3 employees, limited energy, must make a choice, the final , decisively gave up the business of blind Date, although it brought me a great sense of achievement, through our Blind Date will be the last to enter the wedding is a few pairs, and then invited me to dinner must thank me, and this is also in Jide, but the two business compared to have to give up a piece.

Once you have a choice, start focusing, we need to be bigger and stronger in the field of outdoor tourism, I analyzed the situation of the whole outdoor industry, and found that Shenzhen and even the whole country, basically are in the form of outdoor clubs, generally are 2, 3 small team, most of them are a commander, and some are still working, Outdoor is just their sideline, the basic practitioners are outdoor enthusiasts, activities called the form of basic all the same, to build a forum site, post attracted traffic, through the website, telephone, QQ or QQ group enrollment, quite primitive, they are easy to meet, a week has one or two regiment, very happy, so they can be out of the weekend regiment. For me, if one or two groups a week, this business still has what to do head, that I would rather give up, my goal is a week have 10, 50, or even 100 regiment, that this business is interesting, can be big, when I talk with peers, many people think I am sick, how can it? I think that's our chance. The biggest constraint in this industry is the leader, can receive the regiment, but no leader is also in vain, I just a person, I take a regiment every day, can only 7 a week, but also tired to death, so, I will talk with peers, if you can use the resources of peers, that can solve this problem, the scattered passengers to the special line, so how many scattered passengers can receive, The line is also very happy I can give him the guest. Enterprise Customer Package Group, on their own operation, to love the name of the group, completely in accordance with our procedures and standards to go, so that the problem is solved the leader resource.

In the target customers, I do not like the current outdoor, are aimed at the donkey friends, I look at the entire mass market, I personally think that the outdoor line than the traditional travel agencies more advantages, especially for enterprises, to a greater extent to meet the needs of enterprises. Compared to traditional circuits, we completely out of that: "In the car to sleep, get off the photo of boring, boring and waste of money travel status", we designed some activities such as picnic, barbecue, CS field, cycling, diving, rafting, bonfire, expansion and other projects, to achieve full team communication and communication, Experiential mode of travel, so that everyone in the play process to truly enjoy the fun outdoors, to complete the state of relaxation, and thus more effective into the new work. Most of our clients are competing with the travel agency, but most of us are the last winners. Not for anything else, just because we are more able to cater to the needs of enterprises.

In line selection, we try to choose not too much risk of the line, those professional donkey friend line, we do not recommend, that is not our target customers, our target customers are the mass market, in addition, we choose some pure play leisure travel routes. Completely separate from the traditional shopping circuit. Our aim is to make our customers spend their money on pleasure, not on shopping. Our key words are: "fun, pure play, deep travel", our slogan is: Let those traditional boring, boring and waste money trip to hell!

By the end of last year, the company's business basic stereotypes, completely around the outdoor tourism to carry out, of course, I did not forget the original intention of my business, is to do O2O mobile social power provider. So, by the end of the year, I began to redesign the site, to lead the industry, must be on the site to make efforts, of course, not only the site. This time, I have two choices, one is to build a community-oriented website, through the community operation and drainage, and then carry out electric business transactions, this is basically the industry's general hair, such as the industry's most influential site, a mill in Shenzhen, a Beijing's green outdoor, they are basically the beginning of this way, But the mill has always positioned itself as a non-profit community. Another option, is direct naked business, is pure e-commerce, directly through the site to sell the line. And so on site business after the argument, no problem, then consider establishing social relations, and then into mobile social. Because of their own funds are not sufficient, so I did not hesitate to choose the latter, or that sentence after the development of the deposit, enterprises to develop must survive, it must have business.

The new website officially on the March 9 this year, currently in the outdoor field belongs to the country's first fully realize the electronic business of the outdoor tourism company website, customers can be on their own site under the single payment, can choose to pay by deposit, can also be paid in full, corporate customers can be very convenient on the site to submit Our line Advisor will contact you at the first time and submit a line customization plan. The new site on the line, the entire company's efficiency significantly improved, the original customers are through the telephone, QQ enrollment, and then transfer, and then through QQ or text message submission of personal information (because of the need to buy insurance), now it all become very easy, customers can completely operate on the site. Performance has also been significantly improved, as of last month, the entire company 10 people, performance breakthrough 500,000, one-month has been achieved profitability.

(Self-revelation: do business sometimes subtraction is not negative, but a kind of positive attitude facing competition, is to focus on the company's resources to form the core competitiveness of the inevitable choice)

Fifth stage: Strategic layout for the future

After more than 1 years of development, the company's business has been very clear, we are positioning from the original: Life services category O2O mobile social power, into: Outdoor tourism O2O mobile social power provider.

The company's operation has entered the track, this time we need to start our future-oriented strategic layout, our product services Platform matrix Planning, first, the corporate website, the establishment of a social-oriented web version and mobile version of the site; second: Build apps based on Apple and Android; third, Micro-credit based micro-credit public platform and micro-credit social networking site; four, the establishment of micro-blog official website as the center, to carry out a number of microblogging marketing.

Look to the future, we are full of confidence, we plan 5 years to achieve 1 billion of the performance, of course, to achieve this goal, relying on the current resources is not enough, at present, we are starting two phase financing, financing scale of around 20 million, we welcome and the community "outdoor tourism O2O mobile social power provider" The prospects of the capital side to start cooperation, together to create a better tomorrow of love together.