Two years after the US state has been out of the electricity business, repurchase of the purchase of the state-bought network to regain electricity business

The United States in the past two years after the electrical business, buy back the state purchase network to regain electricity business, recently located in downtown Hangzhou Yanqing's flagship store in the United States, there is a region out of petty coffee bar. In the first instance, this is another service-experience facility for offline consumers, but it's not that simple, but it's a signal that the state is experiencing a double shift in both the physical storefront and the Internet business.

When the line with the electrical business relationship, the emergence of the concept of O2O will lead people to think of space to the closed loop, O2O key is also in the closed loop. According to the U.S. state, is the hope that through the coffee bar to implement O2O, consumers can drink coffee in the coffee bar, while logging on to the U.S. state's own state-purchase platform for purchasing consumption. can also be booked through the mobile phone terminal, if you do not want to carry clothes shopping, but also in the state to buy a net under the single offspring for Express home. But the closed loop under the line is not easy to do?

The United States want to take this realization line under the flow of each other down, forming online and offline benign interaction. At this point, the U.S. state O2O plan has a surface visible model, it can be said that the United States and the O2O with Suning model has the same wonderful. and Suning model, has never been optimistic, the United States will be trapped in the same proposition to prove?

First of all to see a fitting appointment, fitting booking is not novel, in foreign countries early is standard, there are too many businesses in the country to provide. There is no bright spot. The establishment of coffee bar will increase the cost of the store, and may not be effective. Imagine that when a consumer arrives at a shop, even if someone guides it into the coffee area, does anyone really want to send it home via the online order? How many people are willing to wait for the goods in front of you? How many people are willing to opt out of the good shopping experience that has been created online? It is conceivable that consumers have the will to go to coffee, but also depends on whether the coffee is free. To be sure, consumers in the store are not very cold to express service.

But the United States in the cost of the march to O2O, of course, not just want to make a few cups of coffee money. What is the purpose?

O2O is the more popular concept of speculation, in doing is indeed a lot, is indeed a trend, the United States do 020 of the idea, do not rule out watching others are doing, so also follow the possibility of doing.

Traditional enterprises in large data control is weak, the United States faces the same problem, that is, O2O the implementation of one of the important purposes is the hope that through the use of Internet technology, from the collection and collation of information on the offline customers, as a follow-up market analysis and decision-making basis for reference. It can also be seen from the ambitions of the United States that it attaches great importance to data, the future of the United States will have hundred shop image upgrade, the purpose is to get through the process of practice, to obtain in the system, the operation of various links, flow to the O2O model of the transformation of reliable experience, on the basis of reliable data support, Through the project investment return evaluation after replication to the country's key stores.

However, the offline access to large data, the need for express services as a support, if the consumer of the courier service does not catch a cold, it is conceivable that such a practice can not get too much user information. In this case, the physical store for the state to buy a network diversion is bound to be limited. and the state purchase network after more than two years of cultivation, accumulated a lot of consumer groups, but its own flow is not much. What good is the expectation of such an attempt?

The United States to achieve through the O2 support line under the integrated retail system operation, this is a grand goal, but also start relatively late plan. O2O still looks pretty. 020 More popular concepts, more and more people are doing, the United States is only one of them. Regardless of its success, the use of all Internet technology to achieve consumer user experience and the company's own performance growth is a must step. Perhaps this is another not to do is to die, to do is to find the logic of death.