"Tyrants Gold" to hit the iphone is difficult to continue the high-end myth

On the Friday iphone 5s, the "fruit powder" was once again cheered. While there is widespread public expectation of the phone's innovation, the iphone is still in the hot line, reproducing a queue for buying. Among them, in the mainland known as "Tyrants Gold" gold version of the iphone5s is particularly sought after, the highest even fried to 10,000 yuan per department, and its ebay auction price has reached 1800 U.S. dollars. At the reporter's side, there is no lack of snapping up the golden iphone5s "fanatics." Employees at Apple Stores in Hong Kong said that in the early 5:30, the store had just begun processing orders for the people in line, and the gold version of the iphone5s had been sold out, and Mandarin-speaking mainlanders accounted for a large portion. This is not only the case in mainland China and Hong Kong. Look around the world, "tyrants gold" a machine difficult to ask for the report is not small. A limited number of golden 5s in Apple's retail stores in London are sold the new iphone debut, The Guardian reported. Wall Street analysts expect Apple to sell at least 6 million iphones over the weekend, more than the 5 million sales of its first weekend in 2012. But the number of countries starting iphone5 was smaller than this year. Some analysts believe that the release of the iphone5s is not too much marketing new ideas. Apple has started to go downhill behind jobs, but Apple still has a legacy of strong marketing. In fact, 5s "out of stock" is not because of supply chain output problem, but Apple "intentionally" marketing strategy, tyrants Gold 5s scarce not only can create a very good public exposure, but also to make users want to start. According to the US International Financial Times, Australia, as the starting country, does not have this model in all Apple stores. Even Apple's flagship store in San Francisco has just 20 Golden 5s. For Apple, in the context of a slowdown in high-end smartphone sales in the world, the ability to grow in the Chinese market is particularly important, with the release of the new iphone as one of the world's most synchronized offerings to show Apple's focus on the Chinese market.