"Tyrants Kim" hot movie "Jobs" is very cold

Only tens of millions of biographies at the box office.

Two years ago October 5, a generation of science and technology guru Steve Jobs died. Two years later, the film "Jobs" was released at home. It is regrettable that in the operator's business Hall, Suning Gome stores, the IPhone 5S "tyrants gold" everyone, while in the cinema, single-handedly created Apple products, "Jobs" was a big snub, a few viewers. Even if the copyright party exhausted the marketing strategy, but the film released nearly two weeks, only harvest tens of millions of box office.

Golden Week "live ammunition" under the fiasco

This August, "Jobs" first in North America, but frustrated local battlefield, box-office and Word-of-mouth is not satisfactory, the first week only 8 million dollars, IMDB rating 5.5, "Rotten Tomatoes" on the freshness of only 26%.

Even Stephen Vauznilhac, who co-founded Apple with Steve Jobs, also gave a negative comment: "The story in the movie is not exactly the exact reappearance of the event." ”

But, fortunately, "jobs" cost is not big, only 20 million U.S. dollars, if can recover a city in overseas market, still be a victory. The number one fan of Apple products, the young Chinese, is clearly the main target of jobs ' overseas box-office. At the beginning of September, the film in China launched publicity, but it is noteworthy that only the male lead Kutcher Beecher solo to China propaganda, the director and other actors have not come.

September 27 The first day of mainland China, box office results are not bad, ranked third in the box office, 3.7 million yuan, but to the National Day movie file, "Jobs" momentary weakness, the national day during the day only not more than million of the box office, as of October 7, the box office has just exceeded 10 million yuan, and later than the "jobs "Detective Dee King of the Day" has a cumulative box-office reach of 457 million.

October 9, Ume Shanghai Xintiandi, "Jobs" row only 2, and "Detective Dee" and "Lone Ranger" there are about 10. In the Shanghai Peace Shadow, the Wujiaochang, and other well-known cinemas, "Jobs" has been out of the row sheet.

A theater manager said, "Jobs" has not been high attendance, "the National Day file so many new films, rows are not, like" jobs "the row space can only be squeezed. ”

After the disappointment of North America, and missed China, Apple products in the market good luck, and did not care about the film.

It bosses like ordinary viewers don't love

By all means, the iphone 5S and 5C launch of the downwind, "jobs" is the timing and. And the film has jobs this "live signboard", there is the revelation of Apple's entrepreneurial insider plot conflict, and handsome niche Kutcher Beecher's hard performance, "Jobs" is not bad.

Moreover, China copyright Fonkime film also resorted to a number of marketing strategies to meet the tastes of Chinese young people. Sohu CEO Charles Zhang, Innovation Workshop chairman Lee Kai-fu and other IT bosses have for this film platform publicity: On the last day of August, Zhang was interviewed by Mr. Zhang at the Sohu Mansion, and praised Steve Jobs for his deep feelings and the hardships of his early career; The jobs player, also known as the Silicon Valley angel investor, has invested in internationally renowned apps such as Skype, Foursquare, Flipboard, and path, "Is there such a cross-border star in the country?" Lee wrote.

In addition, the gold map to Apple in China as the exclusive map service, in the subway, bus stations, video sites, social media, online under the propaganda of the film, but also promote their own.

However, these promotional tricks did not bring the final success of the film. And look at the comments of these platform people, talking about the periphery, did not touch the essence of a film.

"The 2-hour viewing process is too long, I've seen Steve Jobs, but I was hoping it would show that Steve Jobs didn't go the usual way, and that the management strategy was a little dictatorial, not in the movies," he said. A young spectator said.

Another audience went out of the studio and told reporters, "Basically, we'll just comb through what we know about jobs." Those who like jobs, who are not so familiar with the story of Steve Jobs, can take a look. ”

"Biographical films have always been thankless and have had to be made in genre movies," he said. "The Senior media man on the left says the biography is as good as most of the same movies in the past and may want to be as realistic as possible." "On the one hand, trying to be real, on the one hand unwilling to alphabet and play." As a result, people familiar with the jobs experience found the plot unattractive, glamorous, and even thought that many details deviated from the truth. ”

A hospital line Personage tells a reporter, biopic relatively high-end, in the foreign country also is not the populace all likes "the dish", in the local market has always been the unpopular, plus the male protagonist is not counted the first star, "Jobs" now performance in the movie City to be expected. ”