U S regiment caught in high level turnover and new business blocked

Abstract: Recently, the industry about the United States to obtain a new round of the network of up to 700 million U.S. dollars of financing news spread uproar. Although the matter has yet to be confirmed, the United States has been caught in the high level of turnover and the new business stalled public opinion swirl. Not only that, the American regiment has also been

Recently, the industry about "the United States network to obtain a new round of up to 700 million U.S. dollars financing" news spread uproar. Although the matter has yet to be confirmed, the United States has been caught in the high level of turnover and the new business stalled public opinion swirl.

Not only that, the United States Regiment has also been from the public comments, Baidu glutinous rice and full network of three group buying website in the poster propaganda language on the "attack." Near the end of the year, the Internet again staged war, which also shows the industry increasingly fierce competition.

Since 2014, the market has heard about the upcoming IPO of the US group, but insiders believe that, as the overall development of group buying industry is not ideal, the United States Group group buying business can not be profitable, forced listing is difficult to have good results; at the same time, the United States in the period of transition to a number of fronts to expand the stage encountered pressure from both inside and outside, If the United States to market in 2015, I am afraid it is difficult to meet the capital market expectations, so the market is unlikely.

40 billion yuan target suspense

Market News said that the United States Group has completed a new round of financing, the amount of up to 700 million U.S. dollars, leading the investment side for Sequoia China. "Daily economic news," The first time the reporter contacted the United States and related leaders, the other said "in the news, not confirmed, not clear." On the other hand, Chinese Sequoia insiders also responded that Sequoia did not receive a new round of funding for the US group.

According to the Cvsource database shows that the United States Group Network has been a tricycle financing, redwood China's figure is always accompanied. October 2010, the United States Group network to obtain Sequoia China 12 million U.S. dollars a round of investment, July 2011 U.S. group announced the completion of the B round of 50 million U.S. dollars financing, the casting side for Alibaba, Sequoia China, Northern Lights venture, Walden International participation and investment; in May 2014, the U.S. mission announced the completion of the C round of 300 million U.S. U.S. trans-Atlantic Investment Group, Sequoia China and Alibaba participate in the vote.

The industry commented that the United States group this round of financing and listing has nothing to do, more long-term development reserve funds. On the one hand, the United States to expand new business needs a lot of money, such as the current in the promotion of O2O business, on the other hand, for the next long-term development sufficient funds.

However, other sources point out that the truth may be that the U.S. regiment does need money, but has not yet been funded, trying to ask Sequoia Capital endorsement to put "smoke" to raise valuations, this practice in the investment community is not without precedent. But this statement was rejected by the United States Regiment.

The United States has circulated within the Group, Wang intends to market 2015 news. But according to a person close to Sequoia Capital, the United States will not be too concerned about listing 2017 years ago: On the one hand, Groupon in the capital market cold, the U.S. group's listing story is temporarily bad, and the United States regiment that they will become a O2O platform, not listed instead can be based on the long-term.

"The United States and the Beijing-east, Beijing-East can be a loss of posture listed, and then before the listing to complete the optimization of the gross margin, capital recognition." But the group buying model itself basically does not have the profit space, the scale effect also cannot bring the remarkable profit growth. At the same time in the public comments and the competition of glutinous rice, the U.S. mission is difficult to do margin optimization. Wang Liyang, an Internet analyst, told the Daily economic news reporter that although the size of the US regiment is expanding, it is always difficult to evade profitability. It is understood that the current U.S. regiment's gross margin is only 4.75%.

In fact, as the originator of Groupon, recently because of the sustained increase in losses, and finally find another way to start the transformation of the electricity business site. In China, group buying site Litters group began to transform into the mall in 2012, helping merchants to carry out mobile electricity business. Litters CEO Xu Maodong in the daily economic news reporter said, "Group purchase is not a complete business model, is destined to become the standard of the electric business." ”

Earlier in 2014, Wang said that the U.S. group 2014 turnover will reach 40 billion yuan, the revenue reached 1.9 billion yuan, the year-on-year increase of more than 200%. According to the Regiment 800 data show, 2014 1 ~ October, the United States Regiment turnover of 2.041 billion, 2.011 billion, 2.393 billion, 2.414 billion, 2.906 billion, 3.114 billion, 3.84 billion, 4.361 billion, 3.779 billion, 3.846 billion yuan. It is not difficult to find that the United States in August when the peak, the September performance fell, the regiment 800 called this phenomenon "the second half of the law." If the group is to reach the target of 40 billion yuan in 2014, the average monthly turnover in November and December will be 4.65 billion, which is certainly difficult.

"It would be more meaningful for the United States to be in a critical period to achieve a goal of 2014 years than the annual goal of 2013 years." Wang Liyang said that if the financing news is true, may be the United States Regiment want to do a long-term challenge of capital reserves. At present, only to buy the concept of a listing of the U.S. regiment is very unfavorable, difficult to impress the capital market, the United States will need to take a firm foothold in the new business after the listing more convincing, which requires a lot of money.

It is noteworthy that China's many group buying sites, so far no one listed, before only the handle network had once hit the market failed. A VC in Shanghai, said the industry is a hot example of competition, which site first listed, it is possible to use the resulting brand influence in the competition to occupy an advantage.

To buy the layout of the obstacles heavily

The United States Group has long been aware of the limitations of group buying business, in recent years began to try to create vertical business gradually transformation, will be the advantages of business independent operation. However, the line of business too widespread to the United States to bring too many "enemies."

Recently, the public comments, Baidu Glutinous rice, full of the posters, "against" the United States issued a satirical voice. December 19, Hungry mody voice on the internet, sternly condemned the United States regiment to its employees for unprovoked beatings, and said no longer choose silence, the image of the United States Group has caused a certain impact.

In Wang Liyang view, in the Baidu acquisition of Glutinous rice, the public comments on the introduction of Tencent, the United States group in the main business of the two rivals apparently become the money of the "Shadow" giants. The group wants to extend the development of the takeaway business, but also by Ali and Baidu's heavy layout, with the influx of huge sums of money, takeout has entered the stage of burning money.

It is noteworthy that the U.S. regiment known as a single day out of the sale of the business of 1.5 million orders also exposed to the message of the brush. There is news that from September onwards, the United States to sell the monthly subsidy of nearly 200 million yuan. "Such a large subsidy policy, there will be a lot of businessmen to brush the list, the United States Regiment, in order to increase the quantity of orders, early to become the first takeaway, it is very likely to the merchant brush a single eye closed." "Wang Liyang said.

At the same time, the group wants to extend the online tourism market and the film distribution market, the industry is facing a large number of competitors, even planned to launch the commercial WiFi, is also now the public comments by the United Tencent cut together.

According to the daily economic news reporter not fully statistics, if the United States began to implement subsidies in September, has been close to 4 months time, the United States to sell only in the business on the nearly 700 million more, and then add group buys, movies, hotels and other business lines of expansion, and in the "Day Up", "non-interference" and other variety shows and subways, Buildings and other advertising, the overall input can be seen. So the news of a new round of $700 million trillion in financing is not hard to understand.

Wang Liyang said that at present, the United States Group expansion of the field front is too long, opponents too strong. The United States regiment is urgently needed in the new business on a firm footing, but more than half a year in the past, in addition to the use of subsidies to take out the first outside, other new business is not too much progress, at this time to let the capital market to give higher valuations difficult to imagine.

However, in the group Buy market competition has stabilized, the United States will not be in this area by the opponent a large attack. According to a study published by Analysys International, the group has accounted for 56% of the group buying market by the first half of 2014.

Industry insiders believe that, although the group buying model has difficulties, but is still the most mainstream O2O mode, because the main consumption of the service is catering, and catering has two characteristics, one is very large market size, hundreds of millions of a year, and the film but 30 billion; So this makes the catering always need to borrow buy this marketing tool.

In addition, according to the United States Regiment a working City manager burst material, the United States Regiment number 3rd, the United States Group sales Vice President Yang has left, this person in the school, the meal will follow Wang entrepreneurial. The reason for the resignation is mentioned above, as the group buying business is not optimistic, other new business expansion, Yang status gradually marginalized.

However, in the "Daily economic news" to verify, the rumor was rejected by the United States, "Yang is one of the founders, but also one of the shareholders, how can this time to leave."

Although many of these rumors are true and false, but one thing is for sure, the U.S. regiment into a public opinion of the air. Wang Liyang that, in the current situation of the United States, 2015 years is not suitable for listing, and the United States also need not rush to the listing, investors will not press the United States Regiment, but the United States do need to further improve the Fund reserves, for the long-term plan.