UAV becomes "tuyere fly pig" domestic market will "take off"

With the opening of the blank market and the heat of capital, the UAV industry has become a veritable "flying pig".

"The first unit of the mouse" Rapoo technology January 21, together with the release of zero-level intelligence control "unmanned aircraft". Rapoo Technology Chairman Zenghao to the daily economic news reporter said that the mouse keyboard main market has been difficult to achieve significant development, the company tried to play all the advantages to a future industry. UAV has a high gross profit margin and a strong ability to change, as the application scene is more and more widespread, UAV will be rapoo future key business.

Zero Intelligence control general manager Jianjun said, UAV sales domestic and overseas market share is about 2:8 or even 1:9, Europe and the United States is still the most important sales market, the domestic market in the tipping point of departure.

The drone market is starting to explode.

With wireless mouse, keyboard started, Rapoo as the Invisible Champion in April 2011 to land A shares, but the mouse industry has been facing a significant decline in signs.

2014 years ago three quarters, Rapoo technology attribution shareholder net profit of 65.22 million yuan, of which Le Hui world contribution 61.54 million yuan, the company's traditional PC peripheral products, plus new business TV box, robot system integration, a total contribution to profit only 3.68 million yuan, the company began to seek change.

December 2013, the company 588 million yuan to acquire 70% stake in the world, involved in the Hand tour business, 2014 set up a robot line of business to expand to new business areas. According to the announcement, Rapoo and zero contribution 30 million set up a holding subsidiary in the former Sea of Shenzhen, the business direction for research and development, production, sales of personal consumption in the field of application of small UAVs and peripheral products. The two sides share the 60% and 40% per cent of the Billy respectively.

Zenghao said that from the beginning of this March, unmanned aircraft consumption-grade products are expected to ship 10,000 units a month. At the same time will take into account the unmanned aircraft industry market, walking legs. "Compared to the consumer-level market, the UAV industry market is more secure, stable and not sensitive to price." A set of thousands of-yuan unmanned aircraft, the price can reach 60,000 or higher, more reflect the technical value.

At present, our country has more than 150 civilian UAV production units, preliminary estimates have produced more than 15,000 unmanned aircraft. Involved in the UAV business listed companies, including Hong Airlines, Shandong Mining machinery, mountains and rivers intelligence, such as 15 companies.

At the Las Vegas's just-concluded 2015CES show, chip giants Qualcomm and Intel unveiled baseband and chip applications for unmanned aerial vehicles, and Jianjun believes that as more giants join the product supply chain, drone products have the basis of a burst of shipments.

Consumption-grade market cake big

The zero-intelligence control of systems integrators, as developers of unmanned intelligent systems, small UAV applications and entertainment, has not been well known in the industry compared with the frontier. According to Jianjun, 2010 Zero development of the fixed-wing flight control UAV Swift, in 2010 Yushu earthquake during the first shooting of the earthquake zone aerial photography, was bureau to the time when the prime Minister of Wen Jiabao when reporting the use. At present, the UAV in the field of industry market applications are mainly film and television aerial, aerial mapping, geological exploration, other areas have medical rescue, low level logistics, security monitoring and other industries.

"In the industry market applications, film and mapping has been quite mature, the unmanned aircraft manufacturers have a certain market share." Jianjun says the drone market will be more fragmented as technology updates and new manufacturers join. "For example, the agricultural market in the future will be the fastest growing market, one is space application, and second, demand is starting." The UAV in the agricultural market needs to be formulated according to the standards and requirements of government, industry enterprises and users. ”

The other role of the red drone is the electrical business. Amazon founder Bezos last December announced plans to use drones to launch delivery services, saying that Amazon would launch the service in 2015 if the FAA regulations permit it; in August 2013, domestic courier companies Shun Fung has been in Shenzhen, Dongguan and other cities in the testing of unmanned aircraft distribution services.

Jianjun said, "The UAV in the point-to-point logistics and distribution, technology has been fully realized." But it will take at least 2 years to get to a complex logistics system, and now every home is trying. The zero-load UAV is working with several large domestic electric dealers to explore the distribution from the transfer station to the transfer station, due to the restrictions of aviation supervision, the Amazon proposed direct door-to-door distribution, more complex, need to explore for a long time. ”

This and rapoo cooperation, is the first time zero to launch consumer-level unmanned aerial products. Compared to the pursuit of safety and stability in the industry market, Jianjun says consumers are more seeking to experience. Exquisite, cheap, safe, and "now". From product design and sales services, are brand new. At present, the domestic and overseas market proportion of UAV products is about 2:8 or even 1:9, and Europe and America are still the most important sales market.

"The domestic market is at the tipping point of the tuyere, predicting that the consumer-grade market will be a big cake in the future." ”

He analyses, because involves the professional control and the technical maintenance, the UAV in the domestic sale channel mainly is the traditional model shop. But with the consumption-level market shipments increased, perfect after-sales service and "hand-fly" experience is increasingly sophisticated, the future of similar digital products such as mobile phones will be open to unmanned aircraft.

Low-altitude regulation is still a hung sword

Recently, media reports, a small four-axis aircraft crashed in the United States White House, causing security personnel panic. The unmanned aerial vehicle (UAV) in the incident is the product of Shenzhen's Xinjiang innovation, and the incident has also led to discussions in the industry on drone control.

In China, the first "civil unmanned air System driver training organization certification" has been issued in August, the first batch of licensed three enterprises, including mountains and rivers Intelligent shares of Hunan Sunward Technology Co., Ltd., Hubei Easy Watt Technology Co., Ltd, Henan Anyang Fung Aviation Plant Protection Technology Co. The acquisition of the above certificate shows that the relevant enterprises can carry out the training business of UAV driving.

People familiar with the situation said that the drone training course lasted for half a month, the content is broadly divided into "theoretical training" and "practical training" two major parts, mainly teach the principles of unmanned aerial vehicles, regulations, airspace norms, operational theory and product maintenance knowledge, but also carry out a variety of UAV flight test operation Training Those who pass the examination will issue the AOPA Civil unmanned Aircraft System driver certificate and the pilot certificate of Civil unmanned aerial vehicle system issued by the AOPA Association of China Civil Aviation Authority (China aircraft owner and Driver Association).

According to the 2013 "Civil Unmanned aerial vehicle System driver management interim provisions", the weight of less than 7 kg of micro-UAV, flying range in the visual line-of-sight within the radius of 500 meters, the relative height of less than 120 meters, no need to license.

Jianjun told reporters that although they could not ultimately control how consumers use their products, they have added some precautions. For example, using the Global Positioning system requires that users fly at a height not exceeding the legal height. In addition, according to local legislation, the aircraft sold in the area to limit the flight altitude.

"Consumer-level unmanned opportunities are becoming smaller and smarter, with small drones weighing about 1.2 kg, and next to 500 grams of consumption-level drones, and Qualcomm's launch of the UAV's binocular recognition system at CES, where smart machines are more accurate and reduce collisions." "Jianjun said.

"New things require a process of acceptance and time for the legislature to think about regulation," says the

Zenghao. At present, small drones have set a no-fly zone, will not fly in the airport and the population concentration of the area, I think the government will divert, introduce some restrictions, but will not prohibit. The