Uber or access to Facebook Messenger apps

Sina Science and technology news Beijing time July 25 morning, according to the U.S. Science and Technology blog Re/code report, people familiar with the matter, Facebookceo Mark Zuckerberg (Mark Zuckerberg) is working with Uber CEO Travis Kalanik (Travis Kalanick the initial negotiations, it is possible to integrate the car rental service into the Facebook Messenger application. Industry insiders believe that this integration is good for both Facebook and Uber, and Zuckerberg is likely to be inspired by the development of Asian companies. Such deals will make Facebook messenger more than just a communications tool, but also an e-commerce platform that mimics, to some extent, the development patterns of rivals such as micro-credit and line. This is still at the envisioning stage and is far from being implemented. However, this is indeed the inevitable direction of Messenger's development, people familiar with the matter said. Facebook and Uber spokesmen declined to comment. So how will Uber integrate with Facebook Messenger? In Uber's most popular market, users use the service on a weekly or daily basis. Therefore, consolidating a service that uses more frequently will also increase the frequency of messenger itself. For example, Chinese users have been able to rent taxis by clicking a taxi integrated in a micro-letter. The integration between Facebook and Uber also has great implications for both sides. Facebook can also use this to gather more user-pays information to lay the groundwork for future E-commerce projects and remittance products. Facebook announced last week that it would test a purchase button to make it easier for users to buy products through advertising or corporate-published articles. At the same time, working with Facebook will also expose Uber to millions of potential users. Zuckerberg said in April this year that Facebook Messenger already has 200 million monthly subscribers. In fact, this is not the first time a similar Uber has been launched, and the company announced its collaboration with Google Maps this May. It is unclear, however, how the two sides will encourage new users to continue to order via Facebook Messenger instead of using the Uber application itself. Facebook recently dug up PayPal President David Marcus David Marcus to take charge of the messenger business and help it make commercial decisions. In a conference call yesterday, Mr. Zuckerberg warned that Facebook would wait patiently without rushing to generate revenue from Messenger in a simple and inexpensive way. (Ding Macro)