Ubisoft to boost online gaming business to gain a bigger share of Asia

August 22 News, according to foreign media reports, headquartered in France, Europe's largest video game maker Ubisoft Entertainment (Ubisoft Entertainment) company CEO Avis Guillimotte (Yves　　Guillemot, who attended the Gamescom computer games exhibition in Cologne, Germany, said Ubisoft's entertainment would strengthen online gaming and internet distribution measures to help the company gain more share in the Asian gaming market. Asian market Strategy: "Our share of the Asian market is very small, but with the current increase in network distribution channels, we will be more easily access to market share," Guillimotte said. For the new online products, players if there is no network connection, it is not play. To get a full gaming experience, players must be connected to the network. "Ubisoft Entertainment has released the Assassin's Creed (Assassins Creed) and a variety of games based on the writings of American military writer Clancy (Tom Clancy).　　At present, the company also plans to introduce some free games, but in these games, users need to pay a certain fee, to choose to buy additional weapons and equipment and skills. Guillimotte did not disclose the specific share of Ubisoft Entertainment currently in the Asian market. The company has become the fourth-largest issuer in the U.S. market in the first half of the year, with a market share of 6% in the U.S. and a second-largest issuer in Europe, with a 9.5% per cent share of the European market, according to data from Ubisoft Entertainment.　　For now, Blizzard is still the world's largest video game distributor. Guillimotte said he was satisfied with the sale of the company's 15% per cent stake in Ubisoft's entertainment company at a price of 94 million euros (about 120 million US dollars) in July this year. Cuimolite said: "If a competitor holds a stake in your company, this can be a huge risk, in which case you may not be able to accomplish something because you will consider that these things will incur their objections because your measures may put them under competitive pressure." "Strategic investor: Cuimolite also said:" Ubisoft Entertainment has been looking for strategic investors, which will help the company more stable. We regularly negotiate with potential long-term shareholders to discuss their investment in the company.　　"At the moment, Cuimolite and its four brothers hold a 11.2% per cent stake in Ubisoft's entertainment company, with 20% of the company's voting power, but declined to say whether they would increase and reduce their stakes." Results: During the first quarter of fiscal year 2011 as at June 30, Ubisoft entertainment company sales revenue rose nearly one times to 160 million euros, the performance mainly benefited from "Assassin's Creed" and "cell division (Splinter cell)" Two games such as strong sales.　　But at the end of March this year, Ubisoft Entertainment company net loss of 43.7 million euros. "We feel good this year and the economic situation seems to be getting better," Cuimolite said. This year the company will return to profitability and will generate positive cash flow. ”