UC billion into mobile games

In the field of mobile gaming, "set up" platform more and more, "opera" Hand tour developers become the object of contention. In order to attract the support of the latter, platform manufacturers have also rushed to introduce various measures. July 28, browser manufacturer UC Zhushunti chief operating officer of the ChinaJoy during the period said that the UC plan to invest 100 million yuan, set up the UC mobile gaming Industry Growth Fund, the purpose is to invest in a number of hand tour entrepreneurial team, "to help the CP (Content Business) better development." However, UC did not explicitly disclose the criteria for the Growth Fund's choice of investment targets and the expected return on investment and other specific issues. Zhushunti said the details are still being perfected and are not the most important at the moment, "because the purpose of our founding this fund is not to make VC to make money appreciate." "In fact, as a browser manufacturer, UC has been lurking in the field of mobile gaming for years," he said. 2009, UC set up game channel, 2010 acquisition of mobile phone game Portal Nine, May 2011, the merger of the operation, and began to operate the first mobile phone games. According to the logic of Zhushunti, as the platform of UC, must help CP to the whole industry to big. Only after the big, the UC platform to get the benefit. So he doesn't care about the way the fund exits and the return on investment. In Zhu's view, the investment of the enterprise ultimately does not go on the market does not matter, exit the way "whether MBO, or be merged, are acceptable." According to Iris Consulting statistics, 2011 China Mobile game market size of 3.9 billion yuan, as of 2012, the overall size of China Mobile gaming market growth rate has exceeded 70%. So by 2014, the market size of mobile games will break through the billion mark. In the current PC game market overall revenue growth has slowed down, Zhushunti that the mobile gaming market is now a good time to go. Because of the difference between PC games and mobile games, UC believes this is the opportunity for new teams and new platforms. In addition, in addition to the introduction of 100 million Yuan Growth fund, UC also proposed to the end of 2012, the UC gaming open platform partners to be divided into more than 100 million. "From last year's figures, there is no pressure to get this done this year," he said. "Zhushunti said. According to the UC statistics show that as of this June, UC gaming platform monthly active users more than 50 million, the game platform nine monthly active users more than 20 million, the operation of the number of games more than 200, has more than 10 games monthly revenue more than 1 million. Among them, the monthly income reached tens other "world ol" developer Guangzhou Valley company revealed that from the UC game open platform revenue accounted for its monthly income of 30%, after the Tencent platform of 40%. According to the reporter understand, UC game platform's monthly revenue in tens, in the whole company's revenue structure or advertising-oriented. Clearly, UC hopes to increase the flow of liquidity by investing in the hand-swim market. "The income from entertainment in the last two years is going to be ZhushuntiAdvertising. ”