UC do smart hardware: Service their own users mainly

Source: Internet
Author: User
Keywords Hardware do this
Tags .mall bluetooth date game game handle game platform group hardware
Absrtact: After nearly half a year of beta, Ali's UC Mobile group has officially launched the first intelligent hardware products: small flag game handle. The 99-dollar handle is already out of stock, and the next open purchase date is February 4. Small Flag Product Negative

 

After nearly half a year of beta, Ali's UC Mobile group has officially launched the first intelligent hardware products: small flag game handle. The 99-dollar handle is already out of stock, and the next open purchase date is February 4.

Small flag Product owner Xu Weikun to "pretend to be a geek," said the first batch of small flag game handle number only 2000, February 4 open to buy the handle is only 3000. Early shipments are less, not UC is doing hunger marketing. Xu Weikun said, mobile game handle is not a just need products, no need to do hunger marketing. The real reason for the shortage is the commissioning of factory work, the first few batches of good product rate is low, resulting in low production. It is said that these batches of products are the staff of a manual test qualified before the factory is granted.

(Small flag game handle inside the Italian method STM32 chip)

The small flag game handle uses the stm32f105 platform of the Italian-French semiconductor, this monolithic microcomputer uses the arm CORTEX-M3 core. The handle supports Bluetooth 4.0 and USB http://product.it.sohu.com/list/subcate_682_1.html to connect the phone. However, the first generation handles do not have a built-in Bluetooth. To use the Bluetooth feature, the user must connect using the attached USB Bluetooth module. Xu Weikun said that only a USB cable connection was considered when designing the handle. In the product beta, according to the user's feedback, only to increase the Bluetooth function. The second generation handle will have Bluetooth built in.

After the small flag game handle released shortly, Millet also released a 99 yuan game handle. For two companies whether there will be competition, Xu Weikun said, in the short term, UC can not make a positive competition with millet. In the intelligent hardware, UC does not like millet to do the whole industry chain layout. Small flag game handle or rely on UC's nine-game platform, Xianchu to solve their own business group users of the actual needs to start to do products.

According to "Pretend to be geek" understand that the current nine-game platform to play a heavy game of the majority of people in the middle school, high school student groups, followed by workers. UC hope that these heavy users in the game, can think of the use of small flag game handle to improve the game experience, rather than buy a handle to play the game.

The current flag game handle has been for 100 of a variety of nine games on the platform to do the key adaptation. More game adaptation can also be solved by way of cloud downloading. In the service of their own heavy game users, small flag handle next will be for OTT TV box to do the appropriate game adaptation. Xu Weikun admits that nine of these users are still very small in the living room to play games with the TV. But at present, more and more manufacturers look at the OTT TV and set-top box game above, the small flag will also consider the service of this part of the user. For the game platform of Ali Magic Box, the small flag will be followed by its cooperation with priority access, but there is no specific plan.

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