UC Excellent View: Single Hand tour difficult large-scale revenue

UC Excellent view company chief operating Officer Zhushunti

"TechWeb Report" July 28 news, ChinaJoy period, UC COO Zhushunti Media interview said, mobile games have been to the scale of money stage, for mobile internet companies, mobile games is the first priority business model.

It's a good time to go into mobile games.

Zhushunti believes that it is now the best practice to enter mobile gaming. First of all, mobile gaming has been to the scale to make money, the emergence of hundreds of millions of manufacturers, this number on the PC online gaming industry is not a small number. Second, the current mobile phone game competition is not too intense, the next six months will be the outbreak period.

Previously, traffic and mobile phone hardware performance is a constraint on mobile phone games two major bottlenecks. Zhushunti believes that the current flow and hardware two barriers are gradually passing.

First of all, traffic, now the proportion of WiFi internet has accounted for the 30%,wifi+3g Internet accounted for 40%. Second, the terminal aspect, the big screen, the touch terminal brings the experience to the game player, compared to the keyboard machine is very big promotion.

He believes that for mobile internet companies, mobile gaming should be the first priority business model. "The first wave of mobile internet should be entertainment, the most important is the game." ”

Single game hard to scale revenue

"According to many years of attempts, stand-alone games in China Mobile Internet to achieve large-scale revenue, rarely heard of stand-alone game monthly income, not users do not need, but the willingness to pay low, and piracy serious." "Zhushunti said.

With the mobile phone hardware performance enhancement, the net effect has already achieved the very good user experience. Zhushunti thinks, mobile games will occupy the mainstream.

It is difficult for PC manufacturers to make a decision to swim

During the ChinaJoy period, the grand, perfect time and space, nine cities and other PC manufacturers said will increase the investment in mobile gaming.

PC online game giant entry will hit the hand tour start-up companies? Zhushunti thinks, the PC swims the company gathers a lot of game talented person, is its most precious competitive power, if the PC swims the company puts the talented person into the handset game research and development, will cause the very big pressure to the handset game manufacturer.

"But now the mobile game is in the initial stage, the PC online dishes have been very large, it is difficult to put the best people on the phone." Then go back, PC online games appear growth bottleneck, how to change the market is not easy to say. "Zhushunti said. Kexin）