UC Excellent View Zhushunti: Game screening is the core competence of the Platform

News and Information May 7-8th, the fifth session of the Global Mobile Internet Conference (gmic 2013) held in Beijing, the theme of "Redefining Mobile Interconnection", gmic 2013 will lead the world to think about the real value of mobile internet, and give a new understanding. At the meeting, UC excellent view COO Zhushunti was invited to receive the news and technology interview.

Zhushunti said that the development of the game platform is the core driving force is the user needs, the game of the screen is the core capabilities of the platform. A lot of games really need to be evaluated, the evaluation criteria first is to stand on the player's position on the game itself, the picture and play of it have a judge; second, they will make a judgment on their team;

[VIDEO] Zhushunti: Game platform Diversification Trend will continue

Zhushunti also introduced UC's support program for small and medium developers. On the one hand is from platform policy, UC platform policy is only to do the partitioning, do not sell advertising bit; second, if the team has some funding needs, it can be prepaid, the amount of millions, hundreds of thousands of.

The following is a transcript of the interview:

News and science and technology: everyone dispatch friends good! In the 2013 Global Mobile Internet Conference, we are very honored to invite to UC excellent view COO Zhushunti, please Zhu and friends to say hello!

Zhushunti: Hello everyone dispatch friends! It is an honor to have this opportunity to share some mobile game industry topics.

News and science and technology: Zhu has just said that and we exchange the mobile game industry topic, said that UC everyone understand it is more than a browser, please Zhu always give us a brief introduction.

Zhushunti: UC is one of the oldest mobile internet companies, indeed for many years our core product is UC browser, but because the internet industry to our inspiration is the enterprise to be profitable, the game is a very heavy area. We've been doing game-related things since the end of 2008 and early 2009. At that time we just from the relatively simple release of the game, in the browser to provide the user to download the game to do, and gradually to the CP to do joint operations, including the game to provide trade unions and other such in-depth services, has gone through this process.

To this year UC game platform called UC Nine tour, already in March when made an external release. We gave our partners more than 100 million in the last year, and this year our goal is to divide our partners into 300 million. UC can be understood to be in the original browser product line and there is a game product line.

News and science and technology: Zhu, now the Hand tour is also an outbreak of the year, we also have this argument, now the game platform is also very much, you think we platform this piece will not in the future a certain period of shuffle and integration?

Zhushunti: This is one of the topics that our entire industry chain participants are more concerned about, from the PC industry, the platform's concentration is strengthening, especially when we see Tencent's share of the game will gradually rise, I think this topic is really a big topic, I only talk about my own understanding.

The mobile gaming industry, this year seems to say one of the first years, but this year can be said to be the Android game broke out relatively fast. Because back in the Nokia era, everyone is also doing mobile games, and later in the iphone era also a large number of game companies, why people on the Android era of attention than the original increase, the root cause is the user group is expanding, with Android smartphone group is expanding dramatically.

From last year's situation, we shipped less than 200 million last year, may be more than 200 million this year, in just two years add up to about 4, 500 million Android phone market size. Nokia era keyboard machine. Although the iphone is good, but the number of users, after all, not as in the Android era has been greatly popularized. In this period game developers are growing, platforms are growing, because the mobile phone industry is not the same as the PC, the PC may have only a few mainstream platform, but in the handset manufacturers, including operators or internet companies, everyone is doing game-related work, there are application stores, PC registration tools, there are portals, There are some brush machine channels directly brush and so on. Therefore, the change in the channel itself is still in a drastic change process, perhaps developers will feel that our platform, in the end we hope that this industry what kind of situation for the entire industrial environment is the most beneficial? I personally think that the most favorable environment is the mobile phone screen is constantly growing, the hardware environment continues to support the experience of the game better, this is our manufacturers continue to do, including operators to reduce the cost of traffic, this link we do not have any questions.

The second link is the platform manufacturer. I think the platform manufacturer's concentration will certainly be enhanced, but it will not be as centralized as the PC. Because it has its own relative closeness on the phone, for example, you can see a simple example, many times on the PC to see the extension client is bundled with the installation, you install a thing equals five or six, 10 things, but on the phone this situation is difficult to achieve, it has some technical reasons, Also contains the user to the flow of the value caused. This situation leads to each platform because of its own comparative characteristics, competitive services have its existence and growth of the soil and foundation, so, we will find that each platform has its own user volume, can achieve good results, I think this platform for the development of concentration will be intensified, but there will be more platforms.

News technology: Just now we talked about the platform, the corresponding platform is the developer. Now many developers are also focused on the Android game, because the Android game users are relatively large, but many users reflect the Android gaming experience than iOS, this is not an industry impetuous performance? short-sighted question?

Zhushunti: I personally think that there are historical reasons, Apple mobile phone market is the forerunner of the smartphone, because the success of the App Store model for developers to invest a lot of energy, we can understand that the developer's time and energy is relatively limited, it is on that platform to devote more than a big case, The other platform is relatively weak. The change in the situation is still market demand, for example, I know there are more than 400 million, including next year may be 600 million Android users must be playing games, and want to play fun users. After the existence of this market, our whole development level will be improved. For example, 2012 and 2013 Android game is not a level, 2012 and Symbian games and Java games transplanted to Android can also make money, but this year again with the original method to do is certainly not. This year is a prettier than one, and the market investment is bound to increase, as a user, because our average user does not like the practitioner to pocket two or three mobile phones, his mobile phone is his only, he can feel the speed of the whole content, he also has a certain degree of tolerance, I spent 3,000 yuan to buy a mobile phone, How to play for a year or two, but I think the overall content of the improvement is very successful.

News technology: As the number of developers more and more, we game platform for the selection of the game? How to guarantee the quality of the game on the platform?

Zhushunti: This is a very professional question that mentions the core piece of our platform. A platform for the development of the core driving force or user needs, users can play well here. Our selection of games is the core competency of our platform. Why is it a core competency? Because the characteristics of UC Nine is the developer of the game, we hope that it is as little as possible on our platform, so that these core players to recognize that there is such a game, it is a matter of what, the equivalent of propaganda also has a warm-up process. This warm-up is often the game did not develop before, the challenge to your platform is exactly how much effort to preheat, I will not preheat a bad game to the player? Of course we know some games are already famous, but many other games, we do have an evaluation, evaluation criteria one is that we stand on the player's position on the game itself, such as its screen and play have a judge.