UC Gifted President He Xiaopeng: The six trends of mobile internet

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Share a few points today and judge the future trends of mobile Internet.

First, the second business window of mobile Internet is coming to an end

The first window of mobile Internet entrepreneurship is the feature phone era, the second is the era of intelligent machines. Typical applications such as micro-letters, including Alipay, the public comments such traditional internet services are the use of the age of the Intelligent machine window to complete a new transformation. Unfortunately, this phase has come to an end, the commercialization of the 2013 began to accelerate significantly, many small and medium developers and distribution channels find it increasingly difficult to survive.

Second, the next entrepreneurial window period: The idea of the Internet change traditional industries and families

What is the next start-up window? We think of it as a mobile internet service that is centered around all kinds of hardware, through different scenarios, across different platforms. So another important trend is the idea of the internet changing traditional industries and families. How do you change your family? Today we see a lot of new hardware like millet box and millet TV coming out, but also the future router may be a home network hub, through the mobile phone to connect the home of all the equipment, such as microwave ovens, refrigerators, air-conditioning and so on. At the same time, we can see that the mobile Internet to the financial industry, retail and enterprise information brought about by the new subversion. So the future of the Internet will be all-round, all-weather change people's work, social and family entertainment. In the Third Venture window period, there must be a lot of tens of billions of dollars in the market value of companies appear.

Third, fans (or users) have become a key factor in the success of a product

Why? Before UC, I was doing enterprise software and Enterprise Informatization, at that time to do products by the customer demand, product and project refining needs, and finally developed, and then to implement the customer. But in the Internet age, products are made by product managers interacting with users, making products, and then driving forward through user data. Especially in the mobile internet era, we can see that the ultimate fan users they will provide a lot of demand for you, you just have to go with them in the big product layout and planning. And the obvious trend is that the product manager is the leading system, the future will be the fan-led system.

Why do fans have the key to success or failure? Before we go to promote the time, rely on what? In the traditional industry, we all know that the most effective is the CCTV standard King, who grabbed the king, whose products can be sold. But in the next era, the influence of traditional channels remains strong, but it is not the only one. Conversely, if you have 1 million true fans, product marketing and promotion can also be very fast and effective, you must let users to help you speak, to help you do product dissemination.

Finally, being merged into a new choice for entrepreneurs

2011 began, the internet mergers and acquisitions more and more, this year is a small Fox a series of very large mergers and acquisitions, so entrepreneurs do not have to see the IPO as the only sign of success. YY listed last year, came back to tell me that the IPO is really tired. In fact, only a handful of companies can do the scale of China resources, Vanke, so the merger is also the symbol of the success of entrepreneurs.

Five, Mobile entertainment is another big opportunity

In addition to the transformation of traditional industries, mobile entertainment is another big opportunity. The game has always been an important business of UC, UC Nine is already the largest of the domestic Android game operating platform, we have just integrated the PP assistant, enhanced its ability to release the iOS platform. Over the past year, we can see that stand-alone games and online games have been more popular, the next step in the quality of heavy games and social games of both types will accelerate the rise.

The mobile internet has new opportunities in the Asian market.

UC in the United States, India, Vietnam and other established their own office, the outstanding feeling is that Asia's development is particularly fast. Today, we have more than 30 employees in India, most of them are Indian local staff, and we also see a lot of Chinese companies in India, in addition to UC, as well as Baidu, Tencent, Millet, Jinshan, Gionee and so on, have started to develop mobile internet-related markets overseas. In fact, if we could become an Asian internet company, it would be easier to become a global internet company.

Finally, to share with the founders, only the corners of the corner will have the opportunity to defeat the former leader in the old pattern is very difficult, but the traditional leader is often afraid to try the special risk of the curve acceleration. So if the entrepreneur wants to succeed, he must find a chance to overtake the curve. Today, it is almost impossible to go directly beyond UC in mobile browsers, we are the industry's largest browser research and development team, the user's understanding than most people are much deeper. But the opportunity to overtake the curve is not, if the next generation of hardware equipment appeared, and UC in this area did not do well, made a mistake, that is the opportunity of others.

In fact, from the UC point of view, we look at other areas, and entrepreneurs are a mindset. We're not going to be chasing anyone else in the lead. But to find a new inflection point, of course, this can not be said to be a complete new thing, and the past business with the intersection, there is a new space for innovation, so that there is the possibility of transcendence, and over the corner, it is likely to be a broad road.

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