UC He Xiaopeng: Mobile Internet startups need to be wary of five big

Mobile Internet business is easy to make mistakes, accidentally fell into the "pit". So is UC. Recently, UC founder He Xiaopeng in an industry people held a salon to talk about his own experience, his conversation can be summed up as five "unreliable": authority and experience are not reliable, the first copy is not reliable, focus on the geek user is not very reliable, the light of the data is unreliable; In his opinion, entrepreneurs like to consult others ' opinions at the beginning of their business, but these opinions, including authoritative opinions, are not necessarily reliable, "first copy after the Super", that is, plagiarism and then seek to transcend, this model is not suitable for mobile internet entrepreneurship. Because plagiarism, though very low cost, but later, it is difficult to further beyond, only suitable for large-scale platform-oriented companies to use, focusing on geeks and other small users are not reliable, entrepreneurs themselves to the product and entrepreneurial direction has a clear control; The data is not reliable, because the poor performance of the data may be the user does not need, It is also possible that your product is too bad, reading is a variety of possibilities, concentration must have a choice, no choice of focus can only "die". Here is He Xiaopeng's oral transcript: The holes in mobile internet innovation are actually some of the mistakes that UC and many companies have made in the past. Some pits, we even fell more than once. Today, to share with you, is to let you know some of the pits may be encountered, can be in the future of the entrepreneurial process less to take some detours. But in the company's continuous exploration and innovation on the road, I believe that all people should continue to learn, no teachers, only the common learners. Pit One: authority and experience are unreliable. Before making a product, many people first ask the person next to them, especially the people they believe, how to do it, or whether the idea is right now. In fact, it is normal for others to recognize and not recognize you. UC early, Ding Lei, Lei (Weibo) to give us a lot of advice, investors also advise, even the founder of other companies also give us advice. It now seems that none of the suggestions are truly entirely correct. After all these years, I remember most clearly is IDG investor Yang, when he gave me a vision, he said that our future initial business model should be similar to "Hao 123". There was no navigation on the UC browser at that time. After a few years, I think back again, I feel that he is right, this thing impressed me. In fact, all the experience that has been experienced is based on his past experience, but can he remain true to the new experience? I think it's probably not right. UC has a lot of product managers directly report to me, I am most afraid of product manager what? After I told them about some of my thoughts and thoughts, I will take them firmly, but after six months they are likely to be diverted. That is to say, a person who has more experience needs to change, just like the lei of a gold-wrong DAO (Weibo). Ray always founded after Millet, the play and Jinshan era is completely different, before there are KPIs, now no; they used to driveIt's going to be smaller now. Last week I met Ray General, I said the first sentence, you make millet so successful, how to look younger. Since the early days of Jinshan market, Ray is always very thin, very pale face, but he is really younger now, more spirit, and then I said I am old, Ray always come over to look at my hair, white hair is indeed a lot more. Actually my age is much bigger than everybody thought, I am almost 40 this year. I will share some experience and authority on specific cases. In the past, we divided a product into three pieces, user products, commercial products and channel nature products. Not all products can be divided into three, but at least there are user products and commercial products, a few products have no commercial capabilities, but it can jump from user products to the next commercial products. The innovation we have done in the past is to make something different and to get more users ' approval. If your competitor is weak, or if there is no one else in the industry to do it, and you can do it, then this is a kind of innovation that can achieve some success.