UC He Xiaopeng: The third wave of mobile internet ticket contention will be more bloody

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Tencent Science and Technology Zong April 11 Report

"All the people are looking for the third stage of the mobile Internet ticket, although not quite clear which is the ticket, anyway, first occupy the entrance." "In the UC gifted as a PC browser, UC gifted President He Xiaopeng accepted Tencent Technology interview so judged this year's mobile internet competition."

If the Java, Symbian ERA for the first phase of the mobile Internet, a variety of apps defined the second phase of the mobile Internet, which, micro-letters and other products become the mobile Internet ticket, Next, the third phase of the mobile Internet ticket shape is still unknown.

In his view, due to the continued growth of mobile games, hand-travel itself and mobile distribution channels (distribution) of strong relevance, the second half of this year, the major companies for the issue of import and export competition will be more intense, "more capitalization, more bloody." ”

UC Integration PP Assistant smooth

He Xiaopeng made such judgments based on the competition of mobile distribution channels over the past two years. Over the past two years, companies have had a similar control over imports and the pattern has been changing. 2012, 360 Growth soon, 2013 is Baidu acquisition 91, Tencent application Bao with micro-letter exerting force, pea pod from application distribution to application search, each in the channel to enhance competitiveness. However, "the overall distribution is not too strong product innovation, to make it really is not the same as difficult, innovative points are not too much." "He Xiaopeng said.

In the second half of last year, UC fully acquired PP assistants to boost the distribution of iOS systems after taking over the Android phone's entrance. When it comes to the integration of the two sides, He Xiaopeng "Not bad" to describe.

In his description, PP assistant several founders of the style is very comfortable, very grassroots, very straightforward, also very interesting. Prior to the acquisition, PP Assistant rented the office and UC office in the same building in Guangzhou. "Now the whole progress is quite smooth, the PC version of the Android app download, is the PP assistant to help us achieve, and soon they will get the iphone version through." “

Shark in PC browser

In his view, in the past few years, the PC browser market because of income stability, product form innovation is not much, compared to mobile internet innovation is very calm.

"Now we are entering the PC browser market as catfish, and we want to be a shark in the future." "He Xiaopeng said.

He hopes not only to stir this PC browser market, but also to gain a certain market share, the goal is to enter the first camp.

In fact, there are Sogou, 360 and other domestic PC browser manufacturers, as well as foreign crome, Firefox, etc., UC to achieve this goal is not easy.

One chip Taobao and Ali user diversion, the other is through the UC mobile browser to the PC side diversion. UC Browser computer version of product research and development in charge, the original Alibaba Taobao browser product owner Shaoyou revealed that in the recent beginning of the public test, has begun to release the invitation code, is a relatively large order of magnitude. Users from Taobao and Ali are now millions of users, followed by a boot, migration, and merging effort.

Browser value on wearable devices

He Xiaopeng hopes that UC's multiple-screen strategy will extend to the screen of smart terminals such as wearable devices. One problem is that on wearable devices, the app's shape seems more appropriate, and the value of the browser is questionable.

He Xiaopeng tend to interpret the value of browsers from the perspective of large data.

He believes that apps can only be formed in limited terminals and data warehouses, and that future wearable device data can be reused more than once in an open platform. This time need to support more platforms, more screens and more patterns. In this sense, wearable devices are part of the app, but many are not suitable for app.

When wearable hardware is just in its infancy, talking about large data applications seems far away. He Xiaopeng also admits this. He thinks it's a matter of time before the data will be used. Although a bit far away, but once suddenly found a form of large data use, may be in a year of subversion, in which, Tencent, Ali and Baidu and other large internet companies may first find the use of open platform large data.