UC Paradise: The stage of being an inventor

The UC Park is located in a mobile community based on real relationships, consisting of three parts: LBS, Gaming, and UGC.

At present, UC Park users more than 6 million, active users 4.5 million. As of this March, lbs day check in nearly 3 million times. "Foursquare March 2009, this February, announced the day check in the number of 2 million, between 2 years, and UC Park lbs only on line 6 months, reached the daily check in the number of nearly 3 million." "UC Park owner Mingyuan Comparative data, said.

From the name of UC Paradise is not difficult to see, the UC Park to entertainment as the core, Mingyuan that in the mobile SNS for quite a long time, game entertainment is an important way of development. UC Park positioning open platform, focus on "set the stage, let the inventor do things." UC Park announced the first open platform divided into 55 percentage.

LBS Roadmap for development: entertainment-social-life services information

LBS is one of the most popular applications since 2010, but the user's cognition, the use of viscosity and the core value have aroused people's doubt.

"LBS service core, the first is game entertainment, the second is the peripheral information query, third, hope that based on the same site repeated access is very high, the development of some local exchanges of dynamic." ”

Mingyuan that the LBS core business is focused on entertainment. "In the United States and China, more than half of the application is entertainment, games, the second is to obtain information such as maps, geographical location and so on." ”

In terms of user cognition, Mingyuan said there was a significant improvement. "The park's lbs user coverage, recognition of more than we expect." And that's thanks to the combination of lbs and entertainment. "Users are highly receptive to entertainment information and entertainment interactions. It is very important to make a product without meaning. ”

Mingyuan will plan the development roadmap of UC Park as follows: First, entertainment, then social, then life service information. In the Life Information Service, the public comment Network has said that lbs's core value lies in the Life information service. As for how to compete, Mingyuan said: "lbs is all in its infancy, and it is hard to say who will do it in future lbs." UC Park lbs and the public comment on different points of entry, and the public comment does not conflict, the future can even cooperate, UC Park to provide location information to the public comments, the public comments provide his good life information content. ”

Stones”

"LBS is a good service, but how to achieve the value of lbs?" A lot of people don't think clearly, we are doing it in the process of continuous improvement. ”

Mingyuan said that the mobile Internet is still in the early days, UC Park is pathfinder, must be stones, must constantly try new directions, and constantly try new applications. "The biggest difficulty for UC is that no one tells us what is right or what is wrong, and that everything has to be explored and tried to figure out." ”

"UC Park now user stickiness and user coverage is beyond our expectations, this is because we have made entertainment improvements." When you cut into the user requirements, the user access point is very much. What you have to do is keep trying to do what users will buy. "Mingyuan said.

At present, LBS has not formed a wide range of applications, but also because of the short time, user habits still need a period of precipitation, the user for fresh things need a period of digestion time.

Users trust and attention to new products, and technical improvements inseparable. In lbs, technological advances can be more accurately positioned. When the basic skills play solid, users will have considerable development after entering.

The core of mobile SNS is the development of entertainment application

Games are an important part of the UC Park. Up to now, the UC Park flash social games and games close to 20, partners more than 10.

"Mobile SNS is the core of the development of entertainment applications, Entertainment has a natural affinity, low threshold." China's community, and the game is inseparable, China's largest community is the network game is not a forum, but online games, online games is not to do games is the network community. The same is true of mobile Internet. Mingyuan that in mobile SNS for a long time, the game is an important way of development.

UC Park in the game using the Flash interface, but also the first in the industry launched based on Flash technology as a platform for support. According to the introduction, the game stickiness aspect, UC Paradise Month user 10th retention rate average in 65%.

Mingyuan said, "A lot of people will think that WAP games more traffic, and paradise through the technology, so that flash can save more traffic, so to attract more users to use." To paradise in a SNS game "river's Lake Q biography" For example, Flash contribution 94%, most users after a period of trial period, slowly will precipitate in the flash game. ”

UC Park open platform: with developers 55 split

The UC Park is positioned on an open platform, focusing on "setting the stage for inventors to do things".

Now, the UC Park in the small game nearly 20, more than 10 partners. Mingyuan, for example, "romance" This game was released in early March, April users more than 200,000, daily active users 35,000, the proportion of paid users more than live users of 2.5% per capita Arup value of nearly 30 yuan (RMB). The same game, published in January in a major domestic platform, April paid users accounted for less than 1% of the daily, per capita Arup less than 10 yuan.

Mingyuan called the UC Park "a truly open and comprehensive open". "Many platforms are forced to open and open when their own development meets bottlenecks," he said. Or you can make more money by laying eggs with chickens. ”

In the proportion of partners, Mingyuan announced 55, in addition, there is also a reward mechanism, the combined transport webgame income of 40% into the special prize pool, and then reward daily live more than a certain scale, user satisfaction high SNS game.

Product Success three elements: technical ability, team, respect for users

Mingyuan that the success of a product can not be separated from three factors.

One is the ability to implement. "Many companies have a great idea, but there are a lot of problems to be found in the implementation process, and it costs more to solve the problem than you think, or it costs a lot of money to solve the problem." So implementation capacity is the foundation, the world is not lack of ideas and ideas, lack of hands-on ability. ”

The second is the team. "Dry Internet is the service industry, absolutely not by a bright spot can take possession of the market, must be everything good." For example, the creation of mobile phones is manufacturing, there is a feature outstanding can win. But the service industry is different, needs the good product stylist, needs the good management, each domain must be reliable. ”

Third, respect the user. "Many companies start to respect users, and so make money will not respect users, many companies play to respect the banner of users, but respect for customers." ”

Mingyuan said, the most need is money, UC Park also has no capital, revenue pressure.