Ucloud: Cloud Hosting data and the future of mobile gaming

July 31, the 2014 World Mobile Games Conference (WMGC) held in conjunction with 2014ChinaJoy, was held as scheduled at Kerry Hotel, Pudong, Shanghai. The first day of the conference, well-known game manufacturers, game publishers, telecommunications operators on the mobile gaming industry to share the fusion and development perspective.

On the same afternoon, the "data and mobile game of the Future" symposium as a finale link presented to the participants. The seminar was chaired by Adtime Vice President Li Qi, Ucloud COO Hua Kun, SHARESDK CEO Chen, Vice president of the Alliance, Shanghua, App Annie, Vice president of Asia Pacific, Yu Junde, talking Data COO Xu Yi, participated in the discussion.

1. Classification of game data

There are now hundreds of thousands of app games, which must contain a lot of game data. Different business, the classification criteria for these data are not the same, the league Shanghua the game data is roughly divided into three categories: the game itself data, user social data and agent data; But Mr. App Annie Yu Junde the game data into app layer data, release layer data and app Store layer data. Ucloud, as the basic cloud computing service provider, provides the underlying architecture services, focusing on the game download success rate, player explosion peak, network situation and other basic data.

2. Value of game data

Game data can be leveraged to many places, such as:

1 Product Improvement If the number of players in the game a sharp drop in a certain level, you can consider improving the difficulty, visual and player experience, etc.

2 The arrangement of operation activities if a period of continuous decline in user retention, you can consider scheduling feedback activities to help players recall;

3 The Operation strategy and the promotion according to the game data localization target user group, and determines the effective media launch;

4 Overseas market Planning according to the App Store data feedback form to analyze each country or region preference game type, help to develop game to go to sea strategy.

3. Big data on game marketing changes

With the rapid development of hand-travel technology and the Internet, only product innovation is not enough to maintain the odds in the competitive game industry. As a leading large data marketing platform, Adtime pointed out: large data in the game promotion, product optimization, follow-up operations are beneficial, but the big data in the game field play is "small as", "small as" is not a small role, but to help manufacturers extract from the details of the essence. Large data can be used in game promotion for the game to capture the details of the communication, in product optimization focus on experience details, in game operations to help players focus on the details of communication with the player.

4. Game Cloud and large data service

So how does cloud computing combine big data with mobile gaming? At present, cloud computing business covers many industries, large data business is also an important branch. Today, more and more game customers tend to put their own business, resource deployment in the cloud computing link, through large data analysis of the entire game's operational status, including game business data, the underlying resources of the system monitoring data, and even promote data, these data are actually for the next decision to refer to a very good reference value. Because the game is a very focus on the experience of products, users in the mobile phone to experience the details of the game to determine whether users want to play, and through the analysis of operational data can effectively enhance the player's experience.

Ucloud COO Hua Kun mentioned, as the most professional game cloud service provider, Ucloud will be online two large data products: UMR and uhive. UMR is a product that provides HDFs and mapreduce on top of the Hadoop framework for users of high frequency data interaction types, allowing users to process large amounts of data easily and quickly. Uhive is primarily providing hive basic services, a data Warehouse tool that is also based on Hadoop, for storing and processing massive amounts of structured data. The use of UMR and uhive services, including data collection, data storage calculation, data output, data display, and so on, which is a necessary process of large data processing. Ucloud focuses on the IaaS layer, the most basic infrastructure research and development, its core includes computing resources, storage resources, network resources and security protection four aspects, through a complete set of frameworks to provide customers with a variety of solutions. For example, you need to store, Ucloud have services, you need large data accounting, Ucloud also have services.

At present, our use of large data is far from enough, so that large data "folk", "civilian" to explore its deeper potential. How to make the big data play an important role in the marketing of the game, still await our research and discussion.