Udunder CEO: No way to sell BMW to gamers

November 7, 2014, http://www.aliyun.com/zixun/aggregation/1873.html "> Tourism Network (nasdaq:tour), the fourth session of the Partner Conference held in Nanjing, the theme of this conference is" large regional , Big Finance, Big Alliance ", the top of the cattle network and more than 600 national partners to join the event.

Passers-by cattle Network founder and CEO Udunder in the conference made a keynote speech, focusing on the customer Unit Price Division industry views.

Udunder said that the same is hundred items, gross margin may be dozens of yuan, for 10,000 yuan products, gross margin may be hundreds of or even thousands of dollars, customers are different, the way to maintain customers is not the same. The higher the customer unit price category, the higher the service requirements.

For example in the field of group buying, group buying site will have a lot of procurement staff, but very few service personnel, because of 100 yuan merchandise, it is difficult to give each consumer to provide artificial services, so inefficient. But in the area of high customer price, in the service invested very much. Such a huge investment is not a shot in the head, but found in service customers. Customers pay tens of thousands of yuan to the merchant to buy tourism products, buy products that can not be touched, they are very high demand for services, in this process, guests are not only in the process of consumption will need services, before consumption and after consumption also need services.

"There is a point of view that it is difficult for you to give coffee to the customers to sell them villas." The frequency of coffee is very high, but the difference between converting to buying a villa is very different. I also have a metaphor that it is hard for you to sell BMW to online gamers. ”

Udunder that, from the depth and breadth of analysis, the Internet and the integration of life will be more and more deep, this is the basis for all judgments, but also the passers-by think and many OTA peers is not a direct competitor is very important reason.