UGC Product challenges: How to build User fences?

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I have always been a member of the UGC way of producing content.

No matter in which era, the ability to continuously output stable content of the group, will not exceed 1%. In the past, people who can publish books belong to this group, then the blog was born, the way of production from the chapter simplified to space, in recent years, further weakening into more efficient, lower production threshold of micro-blog. But the formula is still established, today's microblogging 90% groups in the follow minority of Influencer, the group still does not have the ability to generate system content. Know the hydration Everyone is also in mind, foreign products such as medium for us is simply the existence of medieval retro.

The picture-taking application, on the surface, seems to be a further lowering of the threshold-you can create a "work" simply by tapping a button. Well, I think you'll recall that the photos you see in your circle of friends will find that it's still not easy to do well.

So the birth of Instagram. It provides users with a "slightly trained" production mode, fixed filter style, screen size, incidentally frame, and other basic functions-it must not be complex, otherwise it became Photoshop, in a certain preparation before the content of the UGC community can be stable output, The success of Instagram is obvious to all. And the domestic beauty Mito, because the core function of the filter is not high quality, from the product it has actually given up the direction of the community, turned into a tool of the beauty Diagram tool, from the product operation angle is worth learning case, but has not been discussed in this article.

I'm not denying UGC. When it is used as an information carrier, the utility is the highest because it emphasizes timeliness rather than the quality of the information itself, and from 09 to the present, Twitter as a new media role live a number of major events, from the London Olympics to the Peninsula English television reporter Dorothy The message that Parvas was released after 19 days in detention by the Syrian and Iranian governments has impressed the public, but it has proved from another dimension that Twitter is a spreading tool that does not output stable content.

Given the fact that there is an absolute minority of actual production capacity, is it possible for developers to disrupt the user's production process in a more aggressive way? Even if the production of the content is pseudo UGC, I would like to waterlogue this product to prove that it can be, and should be widely accepted a way.

Waterlogue is a similar and Instagram photo-effect application that is at the top of the App Store's category of apps, Because the application cost 2.99 dollars, I first time with Pingwest colleague's account to install in my iphone, in fact, prove that colleagues money is not in vain: and Instagram think, its filter style greatly reduced the scope, limited to watercolor, which is a more intense "interference" User production of the way, the equivalent of the forum's invisible Administrator, each picture has been reconstructed into a watercolor map, the application provides 12 watercolor style, the post-processing provides only 4 kinds of screen size and 5 brightness levels, from the following figure, Waterlogue is not just a filter so simple:

Picture can be seen on the screen (see the big picture), compared to Instagram in the picture above the "cover" filter effect, Waterlogue watercolor painting by shape, color relations, the composition of the space level of the creation of steps to restore again, User witnessed color changes in the transparency of different shades, including the whole work from shallow to deep, from wet to dry, from large area to local process.

From the speed of processing can be seen in the developer's kung Fu, the IPhone 5 need to 15s,4s then need 30s, in the face of this can not recognize the mother of the product, user acceptable? I think the five-star score on the App Store is the best feedback. Its founder, John Balestrieri, wrote in the product document, "Waterlogue the world's objects into its essence, through artistic expression, the cheap snapshots or filters are all removed, using the relationship between light and shade to show." ”

It is easy to see, through this app-generated watercolor painting is actually John Balestrieri "works".

Actually, in the broad sense, the community operation methods including various ingenious, is a product output "interference" of a product, any UGC nature of the products, developers are faced with such a choice, the more interference, the user's audience more likely to be limited, but at the same time the output content is often able to improve, so the choice is simple " Tool "Product or" value output ", developers have their own choice from the beginning.

Title Map Source: Woodleycoles