UK business super giant Asda expands O2O

"Http://www.aliyun.com/zixun/aggregation/32866.html" > Billion power Network news, April 28, recently, one of the largest chain companies in the UK, Wal-Mart's subsidiary Asda is planning to invest more in E-commerce , expand its "Click-and-collect" project, that is, push online shopping payment, physical store O2O model.

The state power network has learned that Asda will increase its investment of 1.07 billion U.S. dollars and provide 2,500 new jobs in the launch of new initiatives related to its supply chain, store development and E-commerce.

According to statistics, Asda produced about 1.52 billion U.S. dollars in internet sales in 2012, up 35.7% from 2011. The company has seen hope in its e-commerce development, so plans to invest a fund to expand its "Click-and-collect" project, which allows consumers to shop online, pay, and then go to Asda's physical stores to pick up the goods at the agreed time.

Asda will use some of the new investments this year to launch the O2O shopping model in 568 stores across the UK, and will expand the range of products consumers can choose from. In addition to stores, consumers will be able to pick up at 200 designated locations such as the Asda counter, the company said.

Andy Clarke, chief executive of Asda, said: "By speeding up investment in technology and infrastructure, focus on the needs of consumers to facilitate their shopping so that consumers can buy what they want at any time." "It has been revealed that the" Click-and-collect "shopping service was introduced last autumn, and has contributed about 4% of the company's network sales.

In order to support greater e-business operations, Asda will also build a new 120,000-square-foot logistics hub near Nottingham, the central British city, the state power network has learned. The logistics center will allow consumers to pick up online purchases directly, including ready-to-eat food like pizza, and service hours from 6 a.m. to 11 o'clock in the morning, with a total of 25000 items to choose from.

Moreover, online grocery shopping has become a big business and will develop rapidly in a densely populated country such as Britain, according to the London Trade Research Institute. By 2017, the UK will be able to bring new opportunities to Asda by increasing its net grocery sales to $17.86 billion trillion a year, up 108.4% from 2012 's $8.57 billion trillion.