UK retailer: Web search, SEO and mobile commerce as a top priority

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

British retailers are starting to drive holiday sales by improving SEO and product promotions.

Compile/I World Network business

As year-end approaches, British retailers are looking ahead to how they can increase sales for 2013 years. Many people are still dealing with the problems they have suffered this year. In a new poll, monkey, an investigative agency, surveyed 110 British retailers about their e-commerce business, 60% of the respondents said they were committed to improving the conversion rate; 55% said they were doing more to attract more customers to their websites and expand the international market to 22%, The improvement of logistics accounted for 18%.

When it comes to the focus of the next year, the most popular answer is to improve web search, 22% of respondents said. followed by search engine optimization (SEO) accounted for 17%, and mobile commerce accounted for 15%.

More than two-thirds of the surveyed retailers either have a mobile business site or plan to launch one this year. 41% of the surveyed retailers said they planned to set up a mobile business site next year, while 35% said they already had one.

22% of respondents said they planned to build a mobile app, and 10% said they already had one. 24% said they would improve their site's search capabilities in 2013 on their mobile business websites or apps.

However, the survey shows that retailers do not keep all the work next year. British electronics retailers are preparing for a lot of action this year for the 2012 holiday shopping season. More than half said they were committed to tweaking and improving search engine optimization (SEO), and 35% said they had been stepping up their marketing in the past. In addition, 33% said they were improving visualization by adding more pictures and features such as zoom, and 33% said they were committed to improving navigation and 28% of people updating site searches to provide more relevant search results.

Retailers have also added to their website content to drive sales. For example, 66% of the respondents said they had put the Twitter feeds into their site, and 62% owned the blog,59& into the video. The most popular content the retailer plans to add is the guidance message (35%), the blog post (27%), and the online video (25%).

Among all respondents:

100% online sales accounted for 16.5%.

75%-99% of online sales accounted for 17.5%.

50%-74% of online sales accounted for 20.2%.

25%-49% of online sales accounted for 10.1%.

The rest, online sales accounted for less than 25%.

(via Internetretailer)