Ultimate PK: Recipe net VS eat Fuzhou Food Network

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The recipe net and eats the Fuzhou food net is Fuzhou two biggest food website, today analyzed two website's Operation situation (preliminary analysis), some personal experience and everybody shares together.

Recipe Net: http://www.spos.com.cn/

Eat the Fuzhou Food Network: http://www.78fz.com/

Domain Name registration time:

Recipe Net: 2006-03-20

Eat all over Fuzhou: 2004-05-18

Comment: From the domain name registration situation, 78FZ to the recipe net, then you can speculate that 78FZ of the site operation before the recipe network. From the name of the domain names, 78FZ better remember the domain name of the recipe network is more obscure, I do not know what the meaning of Spos, check the translation does not seem to have the word, may be my level is really too bad (presumably the meaning of the recipe). But from this point of view that Spos is not a good domain name, he is confusing, not easy to remember.

Alexa:

Recipe Net: 25193 days ip:27,600

Eat all over Fuzhou: 153955 days ip:5,400

Comment: The amount of access to the recipe network is good. But one problem is the difference in the scope of the site's operations. The recipe network may be more national, and the 78FZ is localized, and it's known from the name. This also faces a problem is the target customer group positioning, target customer base positioning also directly affect the operation of the site.

Website slogan:

Recipe NET: Fuzhou most professional, most popular food website

Eat all over Fuzhou: Rongcheng the largest online catering interactive media

Comments: Two sites want to focus on localization operations, but I think the recipe network deviated from the direction, the diet is more focused on the operation of the country, from the content of the site can be seen that the localization of things is too little.

Web design:

Recipe NET: Simple and generous website, I personally like this site, looks more comfortable, will not cause visual fatigue.

Eat all over Fuzhou: Web design can be said to be a word---rotten. The website color collocation, the layout and so on aspect all has the serious imbalance, the entire website gives the person the feeling is disorderly, does not have the very good plan.

Column Analysis:

Recipe Network: Food information restaurant discount cooking DIY beauty baby male women slimming Breast Health Fitness star culture Juice tea drink frozen chinese food western dessert Soup Coffee Recruitment decorate picture novel magazine download blog community

Let's eat. Fuzhou Food Network: Glutton kan eat beauty thin body Fuzhou Customs Food Forum foraging treasure food health dietotherapy eating food and love years gluttonous activities food map beauty private health Frontier exotic Touch DIY

Comments：

The larger flow of the recipe network column is: Weight loss (pabulum.spos.com.cn 19%), information (news.spos.com.cn 18%), Chinese Food (chinese.spos.com.cn 18%), restaurants (shop.spos.com.cn 18%), Western food (west.spos.com.cn 19%) and forum (bbs.spos.com.cn 3%), the data is only for reference.

Eat the Fuzhou Food Network using the main domain name is divided into two levels of directory, and the recipe network uses the main domain name and level two domain name. I personally prefer the web of recipes because the structure is quite clear, especially for large websites. From the promotion point of view, two-level domain name than the directory to have superiority.

The name of the column to see the recipe network covers a wide range, almost including all aspects of food, content and full; The 78FZ column name is more open, that is to say, looks more cordial. Information content aspects of two sites are relatively close to reprint more original less. From the name of the content can also be seen in the recipe network is focused on the national and 78FZ focus on localization.

Website content:

Recipe NET: The content of the recipe net is mainly information article, the commercialization considers lacks some. The only commercial is the restaurant, but this column in this site has become a chicken----tasteless, tasteless. It can be said that the entire site is not commercially successful.

Eat it. Fuzhou: 78FZ Web site's information articles are not the main content, more is to guide the consumer on-site consumption, and this is the key to commercialization. The entire home is full of commercial flavor, there are discounts, new stores, this week recommended, netizens activities, restaurant recommendations, all-in-one card. Maybe some people think it's too commercial for customers to lose, yes, I agree with that, but if you take a degree, you can solve the problem. This degree is to eat Fuzhou's super popular forum, below I will talk about, here will not say more.

Website Interaction:

Recipe Network: The Web site interaction function is too weak, blogs and forums basically did not gather what popularity, this directly led to the site's stickiness, loyal netizens too little, loyal net users less than the flow of the site can only come from the search engine, no popular web site commercialization is difficult to succeed, the profit model is relatively single.

Eat it. Fuzhou: The site of the forum gathered a lot of popularity, which is the key to the success of this site. If I remember correctly, this site should start from the forum. Web site to take online and offline operations, such as the site will often organize some activities to increase the loyalty of users, but also to foil the overall atmosphere of the site. Suggested that the recipe net can learn his forum operation Way, or more than mop, Tianya study.

Website Profit Model:

Recipe Net: Picture advertisement + Baidu promotes +alimama, still have some such as discount discount, restaurant join do not know is not a source of income. The main contribution of profit is the strong traffic of the website. Previously said that the website interaction is too few, the popularity is not flourishing causes the website the profit pattern to be relatively unitary.

Eat it. Fuzhou: Photo ads + + text ads + Business to join + offline operation, pictures and text ads should be the main source of revenue, businesses to join and some offline operations are ancillary sources. Eat it. Fuzhou can be successful mainly in the following areas: Web traffic (needless to say), website popularity (interactive), localized operation. From his advertisement can see that the main customer source is Fuzhou local customers, and basically the food industry. Why do these customers choose to eat Fuzhou and do not choose the recipe network? I think the main reason is the popularity of the site and the popularity of the site, Word-of-mouth promotion is a very good way to promote, as the saying goes: the mouth of the people, more than the Chuan, no popular word of mouth to promote.

Website promotion:

Recipe Network: Links + blog Promotion + Forum promotion, Friendship Links and blog promotion is needless to say, the Forum promotion is also the main way to promote the station, I have seen the Web site in the outdated signature promotion, and a lot of the content of the website is also the main source of the station traffic.

Eat Fuzhou: Links + Blog Promotion + Forum promotion + Word-of-mouth Marketing + offline promotion. The station Word-of-mouth marketing do a good job, offline promotion also do well, in some restaurants can also often see the station's large picture ads hanging on the top of a la carte, it can be said that the localization of the operation to do quite good.

Overall comments: These two sites are good food sites, to do localization of the site's friends can refer to, learn from other people's experience is to improve themselves, less detours. Two sites have their own advantages, there are some places we can learn from and some undesirable places to improve.