Ultra-American demand blowout to promote e-book bullish within five years of market scale

According to a recent report by Nie Xiaofei, a research firm DisplaySearch, China's e-reader sales will jump from 800,000 units in 2009 to 3 million units, reaching 20% of the global market in 2010. The company also predicts that China will overtake the US as the world's largest e-reader market by 2015, due to its huge population size.　　So, what does this new industry rely on to stimulate such a huge market demand, or even the domestic and foreign markets to stir wave rolling? In the era of information explosion, there is no doubt that this is an era of information explosion. The changing world is full of endless information. And everyone in this era plays the dual role of the communicators and the recipients of the information.　　As the information carrier of the ebook, it just from the media point of view to explain the significance of information update. Traditional paper books have very limited information, and the speed of renewal is far from satisfying people's needs. In stark contrast, e-books only need to have an electronic reader, it can be a panoramic view of thousands of information, but also easy to carry, storage, transfer. The huge information capacity, convenient and quick transfer way, greatly enhances the reader's reading interest, and at the same time minimizes the physical exertion burden. Believe that these advantages are every reader can experience.　　It is these characteristics, so that e-books in the "Get the information of the world" in the era of popular favor, which is also a huge market potential for one of the reasons. Environmental protection and the 3G era, to create a new development opportunity in vigorously advocating a resource-saving, environmentally friendly society, the development of E-books undoubtedly provides us with a new energy-saving ideas. From the perspective of environmental protection, the development of e-books to reduce paper, wood, electricity consumption is extremely beneficial. The only energy it consumes is a very small amount of electricity. The data show that because e-readers only require a small amount of power to turn on the page, charging can read 7000 to 8000 pages at a time. As early as October 2000, Zinko launched the world's first reading of electricity-hungry e-books, the green identity of E-books is fully confirmed. Therefore, in adhering to the road of sustainable development, to build a low-carbon economic environment, to build a green information platform, and many other aspects, e-book work.　　This also explains from one aspect why the ebook can gradually replace the traditional books, unrivaled the source market. At the same time, the advent of the 3G High-tech era, so that the electronic book download more diverse, more user-friendly design. People can not only realize the wireless download of electronic books, but also can watch at any time. The advent of the 3G era, for the E-book market has created a new opportunity for development. We have reason to believe that, with the help of the 3G era of the East Wind, e-books in the future development of the road, must go further. As Invesco Great Wall investment director Cai Baomi said, E-books may be the future of explosive growth in the industry, may contain hundreds of billions of market size. and the handheld reader divesIn the user 130 million market or blowout forecast, but also on the other hand to support the development prospects of the E-book market. In order to expand the market of G3 customers, China Mobile also began a full range of business layout, including electronic reading this aspect of investment, no doubt to the E-book manufacturers brought the gospel, which for the industry to integrate the industrial chain is also helpful.　　Therefore, the emergence and development of new technologies have injected new life into the E-book market. Development is not rain or shine, but the future is in the ascendant. The huge information, the environmental protection idea, plus the 3G technology icing on the cake, makes the e-book development market shine. However, as the development of any thing, even if the future is bright, but the road is always tortuous, the same, the development of the E-book market is not rain or shine.　　Compared with the American E-book market, the domestic e-book in the content of a great disadvantage, which is determined by the policy, law, consumption levels and other factors. Bricks, it is hard to go further without solving the problem of lack of content resources. At the same time, in the United States, the integrity of the book copyright protection system, excluding the many problems derived from piracy.　　But Chinese users access to copyright-free books more channels, coupled with the weak consumer copyright awareness, so that China's e-books are deeply affected by piracy, content is not novel, coverage is not wide enough, naturally difficult to attract consumers eyes. In addition, China's E-book market has just started, has not formed a sound industrial chain. The immature marketing model, making its development greatly hindered, coupled with the mobile phone terminal, free software and other factors of the threat, the E-book market to create a new world, it is not so easy.　　The acquisition of core resources and the construction of a mature marketing model are not an easy task. However, in today's China, the Internet has become the main channel for readers to obtain books, the reader has gradually changed from "paper reading" to "electronic reading" mode, which has aroused the Chinese book industry chain in the downstream of the common concern. The transformation of the book industry from traditional mode to pluralistic network mode has become a general trend. With Low-cost, massive information, convenient forms, and more humane design, coupled with the huge size of China's market potential, I believe that in the next few years, China's E-book and electronic reader will usher in a new round of development trends.