Ultra-Extreme does not get the expected sales

Absrtact: Even though the ultra-extreme book has been available for more than two years, the ultra-extreme market has been tepid, which makes it yang to the Intel China president, who has been singing much. In a recent "Third Intel Industrial Innovation Summit" held in Shenzhen, Yang

Even though the Super book has been on the market for more than two years, it has been tepid in the extreme markets, making it uncomfortable for Yang, the Intel China president, who has been singing much.

In a recent "Third Intel Industrial Innovation Summit" held in Shenzhen, Yang admitted in an interview with reporters in the south that the ultra-high volume did not achieve the expected sales. "Whether it is chips, operating systems, or industrial design, ultra-extreme in the technology has no bottleneck, and some low-end product prices have dropped to about 3000 yuan, the price threshold is not high." The real obstacle to the development of the ultra-extreme market is the insufficiency of application. Application is related to the rise and fall of the extreme market. Intel is working with the entire industry chain to address application bottlenecks. ”

Yang said that Shenzhen's "product is the King" of the kind of corporate culture is very clear, Shenzhen may become a global Intelligent equipment Innovation Center. Previously, Intel set up a 300 million U.S. dollars ultra-super fund, there are a lot of investment in Shenzhen, especially in the field of touch technology. In the future, Intel will further increase its input, including research and technical support.

Application is the biggest bottleneck at this stage

Reporter: Ultra-extreme market situation is not very ideal, the main reason is what?

Yang: PC industry chain These two years around the ultra-extreme innovation, over the past 20 years, so this direction (refers to the ultra-polar) is absolutely correct. We have done a lot of research around the world, such as ultra-extreme This can not only complete the work, but also to achieve the demand for entertainment products is very large. Through the efforts of the industry chain, ultra-polar This two years to overcome a lot of challenges, from the battery to the keyboard, to the inside of the rotation axis, to touch, technical level gradually perfect and mature. At the end of this year, Intel will launch the next generation of products Silverm Ount, designed specifically for mobile phones, for tablets, which are 3 times times more performance than existing products, and consume only one-fifth of existing products. It can be said that the super has no technical bottlenecks.

At present, the biggest bottleneck facing the extreme is the application. Many of the market applications have not yet been opened. If the application is not enough, touch that piece is very challenging, so this is a problem. I think that any industrial transformation and product transformation, it can not be so simple.

Reporter: PC shipments all the way down, how to see the computer industry "extinction" theory?

Yang: Intelligent terminals will coexist in many forms, interact with each other, and the function of the computer will not disappear. In fact, the computer's application function is not lost, it is only the form needs to innovate. People who write about the demise of the computer industry are not thinking clearly. Now smart terminal devices, including tablets, mobile phones, from the performance and power consumption has a great breakthrough, but also more and more light and thin. The future of the tablet has actually put the PC's application function and experience function completely integrated.

Mobile End competition is marathon

Reporter: In mobile terminals, AR M, Qualcomm Performance is very eye-catching, what does Intel think of its own gap?

Yang: Intel may have been more interested in computing power than on computers before, and not very well integrated. In fact, on the tablet, on the smartphone above all need more computing power. In recent years, Intel has struggled to catch up in mobile phones and tablets, and has made great strides, especially in performance and power consumption. In the future, our integration is strengthened, and the system costs are down, and that is when Intel is fully developed.

In Intel's view, the mobile side competition is a marathon, depends on who has strong stamina. If Intel chooses to be massively integrated, I believe that Intel's scientists and Intel's manufacturing processes will be achievable. In the semiconductor industry, the most integrated companies, I have 200% confidence must be intel.

Reporter: Now some smartphone manufacturers, pay special attention to the four-core or eight-core hardware performance, like the PC manufacturers, how do you see this phenomenon?

Yang: I hope that the mobile terminal manufacturers do not put more effort on the hardware, such as the emphasis on four cores or eight cores, and so on, the work to Intel on the line. Terminal equipment manufacturers should still be more focused on differentiated applications and experience effects, such as voice control, face recognition, 3D effect, and so on. PC manufacturers used to go through the hardware of the detour, only the hardware concept to consumers, resulting in a large number of homogenization, not to allow consumers to experience the difference in the effects of functional experience.

Reporter: Mobile end of a hot spot is the smart wear device, on this piece of Intel how to plan?

Yang: Smart wear equipment is the direction of the future, smart wear equipment for computing power and power requirements, Intel is also doing a very in-depth research in this area, and the organization has established a dedicated department responsible for this future market. Reporter Gao Lingyun intern Zhang