Unannounced SMS Flea Market: Revenue for operators tens of billions of yuan

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"Tick Beep", midnight, has lain on the bed of Li Ming (alias) mobile phone message rang: Family has an emergency, the company has notified, or a friend of the news? When Li Ming difficult to get up to see, but found that this is a spam message, heart uncontrollable angrily. For mobile phone users, similar scenarios have become the norm, and junk text messaging has become a smack of street pollution.

May 17 is World Telecom Day, take this opportunity, in the operator System Fang (alias) of the assistance, the reporter investigation found that spam messages repeatedly banned, the reason is complex, and ultimately point to the junk message behind the chain of interest.

Tracking the proliferation of spam messages behind the profit chain, there is a link can not be overlooked: how the bulk of the message company is how to learn the user's mobile phone number information? In fact, personal information, such as looted's mobile phone number, has long been an open business. In the junk message interest chain, in addition to personal information looted link, another link is also attracting attention, that is, the demand for Spam SMS market, after all, in the market economy conditions, demand for the birth of supply.

April 7, the ministry launched a new round of mobile phone battle. The Ministry of the same day issued the "Ministry of Information" Electrical pipe letter [2013]160 No.] Notice that the ministry decided from April 2013 to December to carry out in-depth management of garbage messages special action. It is noteworthy that this is since the 2008 CCTV "3 15" party, the media's subsidiary of the distribution of wireless exposure as a key source of spam messages, the Ministry of public in 6 years launched the 6th time garbage message clean-up action.

The reporter found that the current domestic junk text messages sent by the main source of "Port class", the use of this way to send spam information, not only a large number, but also fast.

The operators send spam messages to users nearly 50 billion a year, and nearly 200 billion per cent in each quarter, which will generate revenue for operators of tens of billions of yuan a year. ”

Spam messages into "cockroach"

In the continuous chased interdiction, spam message not only did not stop, but evolved into a "letter strong", the more frustrated and Yong.

Sina Weibo netizens drunk farmers in the micro-blog complained about a representative: "Recently more and more junk text messages, back to another one, too dark, do not know if there is no way to cure them." Now received more than 10 per day, I was more than 10 years old customers. ”

Not only are the non-telecoms people complaining about it, but the people in the telecoms industry are also suffering. This year, the NPC deputies, China Mobile Zhejiang Company General manager Zhong Tianhua has been on the spam message crazy bombing, personal information leaked things feel upset. "I most of the time, a day to receive more than 10 spam messages, really very helpless." ”

A limerick is penetrating about the rampant phenomenon of spam messages: "vulgar, involved in the yellow, vulgar rascal, the stock market, fraud, the jackpot fooled, selling guns, fence, secretly selling the medicine of the soul, cursed, abusive, do not turn to call you afraid, selling house, opening, inexplicably thanked; The need for issuing, selling, and promoting reimbursement; scary, disinformation, difficult to reconcile with society, misleading, mass, SMS business development ...

In the investigation, the reporter found that junk text messages belong to one of the mass messages. At present, the bulk of the text message, mainly divided into three categories: first, the bank, operators such as the user sent to the reminder services, such as bank consumption information, credit card repayment reminders, service providers to send the recommendation, etc. the second category is the enterprise to the members of the business information, such as where the customer prudential products, when the electronic business enterprises to push promotional information to members; The third category is small advertising, fraudulent SMS and other spam messages.

According to a survey by the Beijing Zero Survey Company, 47% of respondents said they are currently facing spam messages, harassing phones and mobile phone app window ads. Junk text messaging has become a social nuisance problem that invades people's lives.

According to the Chinese Internet Association, 12321 Network of Bad and Spam Information Reporting Center survey, the second half of 2012, the average number of mobile phone users in China received 10.7 spam messages a week, accounting for all of the 22.5% SMS. Among them, 66.3% of the users received the lottery type of fraud messages, and received as a bank deduction class fraud message users reached 52.8%.

Year dumping 200 billion messages/

Fang to reporters that since 2008 CCTV "3.15" evening exposure, spam has become a smack of rat, but the industry did not go to extinction, but eventually cultivate into a "dead cockroach", which in essence due to the consequences of the operators in cahoots.

Ministry of Statistics, the first quarter of this year, the national mobile text messaging business volume of 232.14 billion, an increase of 0.5%; among them, point to point SMS volume of 124.74 billion, the year-on-year decline of 10.9%, the monthly point to Point message volume reached 52.6, down 11.2%.

For this group of statistical data, ordinary users may be difficult to see the overall volume of text messages to increase and point to point message volume dropped between the two data industry mystery. And that's the direct evidence that spam messages are being sent frantically.

According to the reporter investigation to understand, the enterprise or the individual sends the rubbish message the channel mainly divides into the port class and the point to point class and so on two kinds. The point-to-point class refers to sending spam messages directly via a specific mobile phone number, while the port class is a SMS service provider using the carrier port or the industry class application port as a mass spam message.

At present, the main source of domestic spam message is "Port class", using this way to send spam information, not only a large number, but also fast. The point to point class is complementary supporting role.

Port class spam message, its port number is generally sent to the "106" start, mobile phone users only need to read the recent spam messages, you will find that most of the current spam messages are the number of 106 beginning.

A user complained to reporters that 16th from 8:54 to 14:36 period less than 6 hours, the user received a total of 19 spam messages, of which 18 for the "106" Port class spam message, only 1 for a specific number of points to send spam messages.

According to the reporter survey, 106 SMS platform is based on China Mobile, Unicom and Chinese telecom, such as the three major operators to provide SMS port, this port can be connected through the Internet with a specified number of SMS bulk send and custom sent.

To read back to the group of statistics: the first quarter of this year, the national mobile text messaging business volume 232.14 billion, an increase of 0.5%. Among them, the point to Point message volume 124.74 billion, down 10.9% year-on-year. The data means that the number of point-to-point messages sent to and from ordinary users is falling markedly, down 10.9% in the first quarter, but at the same time, the total amount of text messages sent across the country in the first quarter has risen by 0.5%, and what secrets are hidden behind it?

Fang explained that, with the first quarter of the national total text message 232.1 billion minus point to point message volume 124.7 billion, will get 107.4 billion results, and this number is from the operator SMS platform port of mass information. "In these bulk text messages, conservatively said, spam messages accounted for 50%, which means that operators every quarter to send users spam SMS nearly 50 billion, a year will be nearly 200 billion, and this will give operators a year to bring tens of billions of yuan income." ”

Distributor's SMS Business

In the forest side of the introduction, "Daily economic news" reporter entered a number of professional spam SMS trading QQ group, lurking among them. This is not so much a group of QQ, but rather they are more like a flea market, the sound of Hawking, mixed with only the experts know the various industry code.

"Cross-net analog gateway, real number full, hundred percent send, random monitoring and testing, stable large number of orders, a regular electrical push, can be sent one-on-one, high speed of arrival rate, good effect, 10657CMPP direct access, can be issued nationwide, the state of the successful billing, 70 words without signature; Zhejiang Unicom cross-net official directly connected platform, Successful billing status, 70 words without signature. "In a spam message QQ group, a person shouted loudly shouted."

The man's yell just fell, another shouted: "Has been imitated, never been surpassed!" exclusive Mas three nets 106, "70 words, unsigned" "National Whole Network" four categories can be sent! Beijing, Sichuan no pressure! Welcome to the test slip. Welcome to consult this Q "Mr. Gu" Tel: * * *.

Others are not to be outdone: "Shanghai 021" "Telecommunications across the network" "Unicom Across the Network" interface, send content restrictions, can be checked status. call:*** Chen. ”

"Are you still worried about not having a holiday?" Are you still sad about sending? Are you still upset about the regional shielding? Are you still worried about the power of the channel? Then come and find me! "106" Channel 70 words, successful billing, 72H operator automatic return, can be issued "education" "real Estate" "Financial" "immigration" "All formal business Information" large volume can apply for direct connection, recruitment strength agent, Welcome to the big message companies, end customers come to test the list, "recruitment agent"

......

The reporter joins a number of spam SMS platform Agents Trading QQ Group, every day from morning to night, these QQ groups are filled with a succession of Hawking sound.

Ordinary users may not know that these frequent hawkers are the most important part of the ecological chain of SPAM messages--SMS platform agents, mass SMS two-level distributors, three-level distributors, which have built a convenient bridge between operators and spammers, and have made a profit.

If the spam message is likened to a block of "small ads", "psoriasis", they are responsible for printing, posting ads, but its means more ingenious, only need a few wonderful bell can be tens of thousands of of spam message successfully pushed to everyone's eyes.

Reporter to business cooperation for the company, with a garbage message distributor salesman made communication. The salesman to the reporter sent a "Information application contract" content show that the other side for the Shanghai Search Culture Communication Co.

The contract stipulates that both parties sign the information application contract according to the law of information of the People's Republic of China, the contract law of the People's Republic of China and the general principles of civil law of the People's Republic of China. The other side provides the information application platform for the client side, the client side sends the information through the information application platform.

The salesman then provided a Web page SMS Platform test account, the reporter with the test account login http://www.guanggaoren.cn:7000, found that this is a simple Web commercial SMS delivery platform.

The page shows that it is a "mass message management system", and has two main input boxes, the top for the text message content input box, the content limit of 70 words, below the target mobile phone number input box, you can bulk import a large number of data. The reporter sent a few messages on it, all of which have been successful.

Search in the search box Baidu keyword "mass message", you can find the relevant results of 9.74 million. Reporters found that a large number of companies are carrying out this business, and has a formal corporate web site. Among them, ranked in the search results of the first "creative network", claiming to be "China's most powerful SMS platform system." The company said in the introduction, its short message platform with mobile Unicom Telecom port, can make information to reach the customer's mobile phone faster. "Use SMS platform to send China Mobile, unicom, each text message charges are less than 0.1 yuan." The more you buy, the more concessions you have, the minimum to 3.5 points for a single message. ”

Reporters asked the company's customer service staff to use their mass platform to send ads. Customer service replied that the price from 5 cents ~7 points, 500 yuan charge.

Subsequently, the reporter also contacted another through the search results called "Nine days letter King" mass Company, the company's customer service staff also said that can be issued ads, and will not audit the advertisers send content.