Unbearable yield upside down insurance financial market encounter no sales tide

In the sharing of insurance companies, bank sales counters, a group of once-hot market of the universal insurance, dividend-type insurance and return type ailing insurance products with the nature of the investment dividend is "discontinued" tide. Industry insiders pointed out that the low interest rate of insurance companies investment income is lower, can not bear the high dividend, return is the main reason for the sale of such products. But that does not affect the interests of policyholders.　　If the investment environment improves, the sale of the product may only be a year's behavior. Some of the investment products discontinued recently some insurance companies announced the sale of its universal insurance products.　　This is the universal insurance settlement interest rate after months of downward adjustment, the product has suffered another impact.　　At present, Huatai life has clearly announced the sale of its universal insurance products ——— wealth and wisdom life A/b, and Taikang Life also completely discontinued its universal insurance varieties ——— Taikang Outstanding Wealth 2007 Life Insurance (Universal). Taikang Life related Personage said, universal insurance is still a relatively attractive product, but because the current investment is not good, it is difficult to raise the settlement interest rate, and in the bank channel, the complaints is also relatively high, because the existing settlement interest rate and the original expected income gap, so the current option to suspend sales.　　However, according to market conditions, the company may launch a new universal insurance product in the third quarter. The poor investment income is undoubtedly the main reason to push back the universal risk. According to the introduction, in the insurance company to the universal risk of various investments, fixed income products are the main direction. Under normal circumstances, half of the investment will be placed on the bond, 30% or so is the term deposit, equity investment ratio of the investment structure led to the impact of investment income interest rate, because its important investment, including bonds, deposits are directly linked to interest rates.　　After last year's continuous rate cut, the current one-year deposit rate is 2.52%, the large agreement deposit is 1.17%. CIC Securities analyst Xu Shoude said that on the one hand investment income is depressed, on the other hand the current industry universal insurance settlement interest rate is still at the high level of 3.5%-4%, which makes insurance companies increasingly difficult.　　Some insurance companies said that in this case, either lower interest rates, or the cessation of the sale. And the universal insurance together with the cessation of the sale of partial dividends and the return type ailing insurance, such types of common is with dividends, return nature, occupancy solvency, low profit margins, greater risk, with the ups and downs of the capital market, or selling or discontinued.　　Guotai analyst Peng Yurong said that because the current interest rates and capital markets have not shown a reversal, the reserve for dividends and settlement of interest rates has been less and more, making the sale of such products unsustainable. Market face decided when the sale accompanied by the cessation of sales, a rush to buy a heat wave. Information on the Internet as a gimmick to lure people into snapping up products is everywhere. Italian life A financial planner told reporters that the discontinued products are often dividends, high interest rates, low prices, will naturally attract people to buy. Will it affect the policyholders ' interests when the products are discontinued? He explained that the discontinuedDoes not necessarily represent the product has the problem, the spontaneous sale is only a product structure adjustment of a common measure, but for the violation by the regulatory authorities ordered to withdraw the cabinet should be more careful. How much impact does the sale of some of the investment products have on the whole insurance industry? A number of people in the industry expressed optimism. Wu Jiangang Securities analyst said that this is the insurance industry to further reflect the structural adjustment, the cessation of this category of products, increase the period of payment of protective products more conducive to enhance the value of business insurance companies. If the investment environment improves, the sale of the product may only be a year's behavior. CICC's research also judged that, while the rate of return on investment in the short term was relatively limited, low interest rates would not last long, and the level of spreads on life insurance companies was expected to be completed and expected to rebound.