Uncle Bird should not please, please do not please

Source: Internet
Author: User
Keywords Pan-Entertainment era domestic app Uncle Bird endorsement
Tags app application applications beginning content continuing enterprises entertainment

Absrtact: At the beginning of 2013, the heat of Uncle Bird is still in the continuation, after the dozens of TV Spring Festival Gala invitation at the same time, there are still many domestic enterprises in playing Uncle Bird's idea. According to the reporter understand, a domestic social TV category mobile applications have been through various channels and uncle Bird approached, Greek

At the beginning of the 2013, "Uncle Bird" The heat is still continuing, following the dozens of TV gala at the same time after the invitation, there are still many domestic enterprises in playing "Uncle Bird" idea. According to the reporter understand, a domestic social TV category mobile applications have been through various channels and "Uncle Bird" contact, hoping to be able to invite its endorsement of the product.

With "Jiangnan style" sweeping the world's uncle Bird in China's appeal is also one of the most. In 2012, Uncle Bird sent the first blog post on Sina's official microblog: "Come on, try to get started in China now!" After that, in a few hours summoned 100,000 fans to the onlookers, forwarding comments 20,000 times. Uncle Bird's high popularity of domestic enterprises began to start the "Uncle Rob plan." If we invite the successful signing of the social TV application of Uncle Bird, the application will become the first international line star endorsement of mobile Internet products, indicating that China's mobile Internet is moving towards the pan-entertainment era.

Mobile internet enters the era of pan-entertainment

Mobile apps invite star endorsement is not "first", entertainment marketing is infiltrating the mobile Internet field. Not long ago, the five app applications also appeared in Hunan TV talk show "Up every day", triggered a surge in user downloads, voice social applications "" "" The "" "" "" The Game "in the show To do a charity, the current" "" the user volume has exceeded million, the interaction of hundreds of hours

Industry insiders believe that the more developed in popular culture, the integration of various industries and mutually promote the trend is increasingly obvious. In Japan, one of the largest game exporters, mobile gaming has also hired popular stars to endorse its games.

At present, mobile application products mainly by word of mouth, traditional internet marketing model is often difficult to meet the cognitive needs of products. The marketing model of the Pan-entertainment era has also brought a new possibility for app marketing. It is reported that the ink weather, fly often quasi, Camera360, the public comments and sing it five app debut "Day Up" after the broadcast that night the user download surge.

"Money is not a problem, the key is effect"

Uncle Bird domestic agent Agency company Star Wind media director Lio Shiyong has disclosed to the media, the bird Uncle China endorsement of the initial quotation is 12 million RMB two years. Whether this cooperation is worth a domestic television social application to come up with this huge endorsement fee, the industry has mixed up.

In this respect, the Reporter special interview to the mobile application in charge, it is reported that the product owner has been to the Korean bird Uncle issued a endorsement invitation.

The person in charge said: "Uncle Bird now has a very wide influence, from the U.N. Secretary-General Ban Ki-moon to the host of Benin, or Lin Chi-ling and other big-name stars will learn a riding dance, and our products are mainly like to see a variety of arts, TV series Fashion crowd, these users have a lot of fans are Uncle Bird. His entertainment image and our product positioning is very fit. ”

The reporter learned that the mobile app, called TV, featured "social TV on the fingertips." Focus on extending the content beyond the live content, social, shopping and other functions. At present, TV has been for more than 50 hit columns to provide in-depth content mining, and in a number of program groups have long-term cooperation, preemptive release of exclusive news.

The invitation to Uncle Bird endorsement, TV guests expressed the hope that Uncle Bird's popularity can deepen the product entertainment positioning, so that more people pay attention to and love TV guests. Talking about Uncle Bird's sky-high endorsement time, the official said: "Money is not a problem, the key is the effect." ”

Uncle Bird should not please, please do not please

According to the reporter understand, in China more well-known rain, song song, such as South Korean star, endorsement fee is only millions of, and the price of tens of millions of birds Uncle Psy is the most expensive Han. The success or otherwise of the TV, whether the domestic mobile application should please uncle Bird such a "sky-high" star endorsement?

Industry analysts believe that the current app product promotion channel is too open, products, low threshold, making viral marketing become the mainstream of app products. Therefore, in a short time with the help of stars and other entertainment elements quickly gather popularity more effective. It is reported that early landing "up every day" one of the five app "Fly Changzhun", on the night of the show, Apple's App Store has 66 user reviews for the free iphone list, 8 of which are clearly related to the "Day Up" program, with 15 of the 77 user reviews of 12th clearly related to "day up". In contrast, the daily average of 5th to 10th is only about 7.

According to the economic news, there are already about 22.3% of China Mobile application developers to achieve profitability, although the proportion has improved, but the overall ratio is not ideal, many mobile applications are difficult to recover the upfront huge investment. Therefore, some people think that mobile applications operating costs are too high, is not conducive to the development of the latter. Uncle Bird is an international star, but the price is not so attractive. In contrast, satisfying user needs is the begotten of mobile Internet products entering the market.

At present, Uncle Bird has not yet responded to this endorsement invitation.

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