Uncle McDonald's first taste of social games to join Zynga to farm

According to foreign media reports, the world's leading fast-food chain McDonald's in Thursday announced a partnership with social game developers Zynga's farm game Farmville, creating a unique McDonald's farm, users can be rewarded by interacting with the brand farm.　　Although the event has only been carried out for one day, it has produced a huge promotional effect. In this marketing campaign, McDonald's farm will be the user's "neighbor Farm" appear, users can visit the McDonald's farm in the process to help, such as helping tomatoes grow, in return, users will get a name "Farm villemc Cafe consumable" reward. "Farm VILLEMC Cafe consumable" allows players to double their speed.　　Players who interact with McDonald's farms can also get McDonald's balloon props to decorate their farms. The partnership between McDonald's and Farmville represents a reorientation of advertising and reception, says Chris Cunningham, co-founder and CEO of Appssavvy, a social-branding and advertising firm. Companies are aware of the existence of social activities and then look for a way to add value-added marketing.　　McDonald's has done a good job. Zynga says more than 215 million active users are playing Zynga games each month, and Farmville is one of the hottest.　　Through this cooperation, McDonald's will get more exposure. McDonald's Farm This is not Zynga's first advertising strategy attempt. As early as May this year, the company cooperated with 7,000 stores in 7-11 companies for a period of 6 weeks. (Edit/Heavy)