Uncover the big "move" behind Microsoft's "cloud Power"

Since the beginning of December this year, many readers in the major portals, technology websites and newspapers and magazines will inadvertently notice a Microsoft's latest advertising ideas: The blue background clouds drift, several vigorous brush calligraphy characters and a "Start cloud power" slogan. This is very different from the traditional Microsoft ads familiar with the small banner and emphasis on technology and product style. When the cloud computing concept is being scrambled, what kind of "cloud" does Microsoft's advertising force convey to us?

At the beginning of this year Microsoft CEO Steve. Mr. Ballmer, speaking at the University of Washington on "cloud computing," then wrote to Microsoft staff, called "We re All in", and Microsoft's future was on cloud computing, and Ballmer officially sounded the assembly number of Microsoft's foray into cloud computing. Is cloud computing really going to be a technological trend for the vast Microsoft Empire in the future? While most commentators are dismissive of Microsoft's business model and corporate genetics, all of Microsoft's key product lines have begun to move closer to the cloud. And in the 2011 new fiscal year, from PR, advertising to business models, customer development, Microsoft began to firmly to the outside world to show its "cloud + end" strategy, more and more implementation cases, more and more clear cloud transition road map, so that people can not see the cloud began to understand an effort to stand in the "cloud" on the new Microsoft image.

"Moving" as the core: interpreting the meaning of Microsoft's four-word advertising language

"Cloud Power" is Microsoft's global cloud computing to promote the big theme, and interestingly, when it translated and spelled together, the Cloud + force into Chinese characters "move." Therefore, there is today in Microsoft China Cloud computing ads in the core word "launch." In addition to "move" word, in Microsoft's advertisement also has three "the cloud" the word side keyword "The Yun", "Christie", "will".

Beijing Wai Door Market Planning Consultants Limited is responsible for Microsoft's cloud computing advertising creative planning. Business director Benji explained: Move: Start-start and play the power of cloud computing to help enterprises improve their competitiveness; Yun: Hard work-with 15 years of successful experience in operating cloud services, Microsoft is committed to working with partners and customers to meet cloud computing wave; Christie: careful brewing- Microsoft and its partners provide customers with a comprehensive cloud computing solution; it's the only vendor in the industry that can help companies seamlessly and smoothly transition from existing IT infrastructures to cloud computing.

"These four words, in the detail of the expression, we want to embody the Chinese characteristics, Microsoft is facing the global, but more want to face the Chinese enterprises, all of China's enterprises are facing their own very unique characteristics, the Chinese market also has a very unique characteristics, so we have Chinese calligraphy, to express the concept of Microsoft cloud computing. ”