Uncover the big three app market developers you've dragged the average down.

Source: Internet
Author: User
Keywords Developers
Editor's words: At present, the mobile application platform market basically formed "pillars" pattern, the Apple in the application total and the developer divides the advantage, the Google Android wins in the huge user base. Because of the relatively small number of free applications, Microsoft WP platform on the average download revenue per application is relatively large. However, these are just "average" data, and most application developers are actually dragging their feet, and they actually earn less on these platforms. In recent years, a group of developers have flocked to iOS and Android platforms to develop mobile apps for them. However, looking back at their user base on their platform and the partitioning of those platforms, most application developers will find that they earn less. Google's sales of Windows Phones (about 81% of which are Nokia contributions) are expected to be around 12 million and third, according to a survey of 900 million users in the mobile market, followed by Apple's 600 million iOS device shipments. In order to attract developers, the major platform companies in various conferences by using different indicators to the developers to promote their market share. Apple announced at its Global Developers conference that its iOS apps totaled 1.25 million, downloaded 50 billion times, and a total of 235,000 developers, paying developers a share of $5 billion last year. For Apple, it should be a real pride to be able to do this. Internal information from sources shows that the figure is close to the cost that Apple actually pays developers. At the Google Developers Conference, Google announced that its platform developers reached 150,000, the total number of applications exceeded 800,000. Although Google did not disclose its payments to developers, Google's latest earnings figures show that Google has paid developers $900 million in the past 12 months. External research analysts expect Google's play apps to download about 48 billion times, close to Apple's published figures. In addition, Microsoft announced that it should store the number of applications to reach 160,000, the number of developers is 45,000. Microsoft executives recently said in an interview that the download of their platform applications has reached 650 million so far, with an average of 54 apps per user. Microsoft has not released its mobile data, but according to Microsoft's SEC file, Microsoft has paid 100 million of dollars to developers since the launch of Microsoft's Windows Phones App Store in 2011. From these numbers alone, it is clear that Apple is ahead of the total number of apps and payments to developers. However, Apple does not have an advantage by how each developer actually gets revenue from these platforms. The data show that developers on these three platforms are still relatively "busy." Each developer has an average of 5, 5, and 3 applications on Google, Apple and Microsoft. Interestingly, the average number of downloads per app on the Androping is the highest, reaching 60,000, AppleThe fruit and Microsoft are 40,000 and 4000 respectively. This also led to the Androping platform for each download of the average income is lower, android less than 2 cents, and Apple for 10 cents, Microsoft's highest, to 15 cents. The cost of paid applications on these platforms averages 99 cents. However, due to the largest number of free applications on the Androping platform, the average share of payments to developers has also been significantly reduced. On the other hand, because the Microsoft WP platform on the free application of relatively few, so its platform for each application download revenue also relatively more. Using the average revenue per download multiplied by its average download, and then multiplied by the number of apps developers have developed for the platform, we can estimate the amount of revenue that developers get from different platforms every day. Each developer on Apple's iOS platform gets the highest average revenue of $21276 trillion, according to the formula, and Google and Microsoft are 6,000 dollars and 2,222 dollars (these numbers are calculated by the direct download charge of the application, for larger development teams, Their sources of income also include other forms, such as advertising. However, the above numbers are averages, and for most application developers, they are below these averages. However, there are some places we should look forward to in the application market. Apple has created a huge market for developers, and both Google and Microsoft have a chance to improve on the market. For Google, what it desperately needs to do now is to increase the number of applications by helping developers implement monetization, which is as big as Apple. Even if it reaches only half of Apple's average per-download revenue, it can also give developers as much revenue as Apple's platform. For Microsoft, the focus of all problems falls on the user base. If Microsoft increases its user base and improves the average revenue level of each app on the WP platform, it could become the most lucrative application platform. On three platforms, they all need to do more to increase their free application revenue, which may also be a bigger opportunity for all developers to increase their revenues in the future. All application developers want to launch the next blockbuster product. However, in this "blockbuster" market (a market dominated by a handful of popular applications), most application developers are far behind. Today's mobile-market models are different: whether it's the golden age of 90 Internet sites in the past century or the current application development market, the real money is those who can drive development, not the developers themselves: Levi's Li Wei Strauss (Levi Strauss) Adobe, Amazon and Google have made a fortune by selling their canvas trousers to the gold diggers of the California Gold Rush. As the mobile revolution continues, the market will emerge as a contributor to new development tools for developers who may be the biggest winners. (Kirk)
Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.