Under the big data, the film industry knows the people have the world

Since its launch, the American TV series "House of Cards," has rapidly gained popularity throughout the United States and around the world at an alarming rate. And the show's hit also let its behind-the-scenes - online video rental company Netflix, once again become the focus of attention, the company based on big data and investment in the filming of this episode, whether it is the plot or actor, director lineup, Based on the user's behavior and usage data on the website, it contains 30 million audience ratings, 4 million comments and 3 million topic searches. Therefore, it is widely appreciated by viewers from the date of development.

The application of big data is not limited to the development of movie content. From investment decision-making, development and production to promotion, terminal screening and movie industry, every step of the data industry possesses the possibility of data operation. For the production of movie investment, big data analysis can not only provide suggestions for the film's budget, creativity, performers and directors, but also accurately calculate the possible return on investment of the movie; from the perspective of marketing and promotion, big data can Let marketers know who is the audience of the movie, so as to formulate the appropriate promotion plan; and for movie screenings, at what time and in what way to play which movie, the same need to audience data as the basis. In these three areas, the big data specifically how to play a role?