Under the line of the bookstore under the impact of electricity dealers face bankruptcy tide, the line clothing wholesale also can not get rid of the same fate

Under the line of the bookstore under the impact of electricity dealers face bankruptcy tide, the line clothing wholesale also can not get rid of the same fate. In the Internet economic tide, clothing entity shop business is miserable. Shopping malls are very good store also few people rented, many places became forgotten corner.

At the end of 2013, China industry and commerce Times had a "Beijing Zoo wholesale market will be relocated" to do a report, pointed out that under the wave of electricity, with the traditional retail industry into the "meager profit era", the transition period of traditional retail shop closing stops inevitable.

The reasons for these retailers closing up are lease expiration, mode adjustment, weak profitability, poor management, and the most critical is the great impact of E-commerce. In this respect, some businessmen have chosen to embrace e-commerce, positive "electric shock."

Look back on the past, count the scars:

January 4, 2013, BU Bee lotus Beijing Grass Bridge shop due to long-term losses and the group operation Adjustment closed; January 13, 2013, the Wangfujing Yang Hua Tang was severely forced to close due to losses; November 13, following Wal-Mart's announcement that Jiangsu Huaian store was closed, Wal-Mart has again announced that Lianyungang Branch will be closed on 22nd, and before that, Wal-Mart has shut down many supermarkets in Wuxi, Shenzhen and Hefei.

Online clothing wholesale Market is also a bleak. According to the first financial daily reporter Li Lei survey found that once bustling,, voices, everywhere, "small cart + black plastic bag" standard clothing wholesale market, may only exist in people's memory.

First factor rental costs rise

Take Shanghai seven Pu road clothing wholesale market as an example, a merchant in an interview, to the reporter to calculate a sum: The current retail outlets per square metre monthly rent has exceeded 1000 yuan, about 20 square meters of shops annual rent of about 250,000 yuan, each month is more than 20,000 of the rental costs, "plus electricity, labor costs, According to this year's situation I can only sell more and more loss, now I even help to see the store people do not dare to please, every day.

Consumption upgrade accelerates industry transformation

Chief editor of the first textile network Wang forward that the wholesale market is currently in the overall contraction stage, the frequency of closure, emigration may be further accelerated. And from another perspective, in the consumption of the upgrade, the impact of electric business, such as multiple factors, clothing wholesale market itself in the homeopathic and accelerated transformation, the future may be a facelift in another form to continue.

The electric trader becomes the inevitable choice

"Low price" "Logistics smooth, fast" is the bulk of the purchase business starting point, starting from these points, wholesalers electric shock is the first way to grow into a "network batch." In the "net batch" era, from the past in the physical shop to investigate the style of clothing color quality, to move the mouse to view the picture of clothing, sales, evaluation, you can judge the quality of sourcing, entities take goods and network to take goods has melted the boundaries. With the apparel wholesale market into E-commerce, net batch of clothing has not only become a lot of clothing vendors concerned about the hot spot, "a batch" of the marketing model has attracted a lot of ordinary consumers, but there are no lack of exposure to the problem, such as the existence of fakes, delays in shipments.

The difficult transition of the online wholesaler

Therefore, a part of the offline Wholesale mall active transformation of the electricity business. such as Guangzhou White Horse Market (Guangzhou region size and trading volume are ranked first in the high-end clothing market) on the line of their own electric business platform-White Horse clothing network, trying to achieve offline entity stalls, online display of goods, and on-site transactions complementary role.

More thorough transformation occurred in Chengdu Lotus Pool market. The Southwest's largest comprehensive wholesale market in early 2013 announced the closure, will be transformed into a retail-oriented Taurus City square, the lotus pool business. And almost at the same time, business-to-business online trading platform "Lotus Pool Network" announced the establishment of the original Lotus pool market businesses have settled in another way to continue to "battle the battlefield."

In this respect, CIC Consultant Senior researcher Li Yuheng also pointed out that the current trend of clothing branding is increasingly significant, and brand apparel development generally not through the wholesale link, products directly from factories, agents to sales outlets, the current clothing wholesale market has been increasingly not keep pace with the market development. and the development of electric power channels has become the inevitable trend of clothing wholesale market, change the booth-type of developing routes, improve the quality of goods, strengthen the management of business mode is also the only way to the wholesale market transformation, and this also faces a lot of problems.

What are the opportunities and challenges that you see in the apparel business?