Abstract: Guide: Degrees Niang's left bidding mode had once hurt a lot of seoer heart, especially do product marketing seoer, hard work, get up and down, and finally put the keyword to the first place. But in the face of Baidu's first screen full promotion of two words
Guide: Degrees Niang's left bidding mode had once hurt a lot of seoer heart, especially do product marketing seoer, hard work, and at dawn, finally put the key word to get the first place. But in the face of Baidu's first screen full of "promotion" two words, I believe very few people can really happy. Have to admit that the degree of Niang this trick is really ruthless, a bit of the meaning of the drastic. Baidu recently launched an account optimization tool, Phoenix Nest system operation will be simpler, more intelligent, the face of the Phoenix Nest, seoer You do not change your strategy?
Baidu's Phoenix nest of small and medium-sized enterprises is undoubtedly the biggest impact, before many companies choose to optimize the site to achieve natural rankings, cheap and stable rankings, but with the number of enterprises to join the electric business, but also can not be denied that Baidu in the bidding system management is more and more perfect, which led to today's display are "promotion" Two words of the situation, you can hardly find an industry keyword is in the first screen has a natural ranking, a lot of hot industry, even the first level, secondary secondary key words of the first screen have no natural rankings. So join Baidu's Phoenix Nest is also forced to the way.
The value of pure seoer is no longer as big as it used to be, and it is hard to guarantee that it will not be harmonized if it does not follow. The most direct way to deal with it is to adapt to it, the era of popular bidding I do not think too far away (this conclusion I do also very helpless, at least as far as the current view has not yet a company can shake Baidu's status). For the time being, I have only the following two views on this issue:
One, the use of good Baidu Phoenix Nest combined with SEO to play a good combination of SEM.
Use in keyword selection, account structure construction, keyword Click Cost control to do accurate marketing, control the cost, I believe that at this point all the people who have done SEO should have this talent, if not then you SEO should also do not how to do.
Second, combined with SEO optimization to achieve the ranking of other search engines, or to do some of the rankings of non-competitive words.
For example, you can extract keywords according to the characteristics of your products to do rankings, such words are unique to your products, is because this is no one will do this word bidding ads, and such words to do optimization ranking is also relatively easy to go up. Then in combination with the soft, targeted crowd-oriented publicity, to guide customers to search for such words, the first to find it must be you.
I believe that some people in the face of this problem will have their own ideas, the above is only my personal views, such as to reprint please keep: http://www.ds1234567.com--knife