Understand search Marketing trends find the site optimization direction

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Search engine has effectively promoted the efficiency of the Internet users, but also changed the habit of people surfing the Internet, whether it is the traditional PC Internet or mobile Internet, search engines will become an important consumer access to the Internet, in other words, if we do SEO optimization of the work of the site by optimizing their own website, Let the website can occupy to this internet entrance, become the target that the user browses, in fact this kind of work is a kind of network search marketing.

But this SEO optimization concept since the emergence of a lot of so-called industry experts have a wide range of interests, through the study of search engine preferences to optimize the site, improve the ranking of the site, become a network of another wonderful scenery, but in this beautiful scenery, But because there are all kinds of Black Hat optimization and shortcut optimization, has made SEO optimization workers increasingly find it difficult to optimize, work more and more difficult to do, and the main reason for this phenomenon is that the optimizer has not mastered the search engine marketing the future trend of development.

Open search applications require the optimizer to pay more attention to the user experience

User experience has always been a very important part of search engines, in the previous Search Engine optimization Guide is a very important part, but the optimization staff often have a lot of luck in the psychology, because the site to do a good job of the site's user experience, need to do a lot of work, and a short period of time will not see results, If it is some SEO optimization company to do optimization, if there has been no effect, it may lose orders, so the user experience will always work to do some simple surface work, and more from the chain to start.

But in the open search engine application, more and more search engine began to use the user's search experience as an important basis for search rankings, Baidu has a thumb, 360 also have their own thumb and middle finger plan, users in the search engine will have their own opinion, These opinions often become a search engine to determine the site user experience an important basis, from this point, if only cheat search engine optimization, obviously has not been able to meet the future open search Engine application mode, so the vast number of SEO optimization workers, hurriedly return to the normal optimization track, Otherwise your website will suffer Waterloo.

Personalized Search application requirements to optimize brand awareness

From the foreign search engine development model, more and more advocating personalized user search, search engine can be based on the use of different users of the network habits, targeted results provided, that is, different people search for the same keyword will often get different results, This intelligent search has been reflected in Google and Facebook, although the maturity is not that high, but this is enough to explain the direction of the search engine.

So in this direction, how to enable the site to enter more users of the search results, only through the establishment of a brand can be achieved, because this personalized search results will certainly be related to brand factors and personal consumption habits, and the brand is equivalent to the credibility of the Internet certificate, in this layer of the role of packaging, The user searches the brand website The key words, the natural will be embodied, therefore this asks the SEO optimization worker should pay attention to the brand to build, but is not the simple promotion rank, but is from establishes the brand the long-term decision to carry on the search engine optimization.

Probably many stationmaster thinks, in this kind of intelligent search engine function, the search engine's optimization work will be gradually marginalized, but the author thinks, is the search engine intellectualization degree enhancement, can reflect the SEO optimization the importance, Because only sophisticated SEO optimization workers can better judge the intent of the search engine, so as to provide a comprehensive optimization strategy, can enhance the site's user experience and brand attributes! This article source: http://www.leeslight.com pattern Light starting A5, Original not easy to reprint please keep the link thank you!