Understand the distribution and optimization of keywords

Summary: Keyword distribution: After collecting the site keyword, we will give the home page and each column to arrange the corresponding keywords. But in general. Collected keywords sometimes more, sometimes there are more columns, and some columns

Distribution of Keywords:

After collecting the website keyword, we will arrange the corresponding keywords for the homepage and each column setting. But in general. Collected keywords sometimes more, sometimes there are more columns, and some columns only one or two or No. How to distribute the keywords better? Generally, the home page or column page optimization 3-5 keywords more appropriate. Other appropriate handing to other columns or less competitive to the content page.

Here's a little trick. For example, your site is to do photo-related sites, your level two column is "Photo appreciation", "photo appreciation" of the subordinate columns have "Landscape photos", "Flowers and pictures" and so on. If "Scenic photos" have a lot of valuable keywords, and "photo appreciation" is relatively small. We can "landscape photos" part of the keyword distribution to the "Photo appreciation" page, so that both the key to balance the pages, and will not cause the title and content irrelevant.

For question and answer class keywords. "For example: how to turn jpg into GIF" and so on. You can open a separate question and answer section. If you need more formal results, you can use a separate question and answer system. If it is simple, just use a column to deal with it.

Keyword optimization:

The site for keyword optimization is more detailed, here just say to the different keywords I practice. I usually divide the keywords into three levels: Important keywords, minor keywords, and long tail keywords. This classification is generally based on the optimization of the difficulty, the number of points and the conversion rate of the site to consider three aspects.

For key keywords and secondary keywords are generally internal and external (internal optimization and exterior optimization) carrot. Mainly the key word with the secondary key to grasp the strength of the word.

And for the long tail keyword, there is no need to spend so much energy to do external optimization, as far as possible to do internal optimization, including internal links with other pages. Long tail keyword as long as the internal optimization, in the site weight promotion, there will be a better ranking. If each of the long tail to do external optimization, the workload will be greatly increased, efficiency will also fall a lot.

Web site optimization, always in the continuous testing, analysis of data and adjust the strategy of the cycle.

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