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Website operation is a complex work, not to say do well outside the chain or do the content can get high-speed development, webmaster need to understand the essence of website operation, through the real access to the site development, there are many sites in order to profit to take some extreme methods, these methods for the site want to succeed is unfavorable, The real site is to constantly stand on the user's point of view to think about the problem, and finally to create the user needs of information, so that through the user to obtain the success of the site, then how exactly should we proceed?
One, change an angle, change a thought, change an account number
At present, most webmasters can not succeed, the root cause is not to change the angle, change the thinking, change the account, many stationmaster all will oneself as the King of the website, from the control of the website webmaster is the king of the website, but from the development channel of the website stationmaster is only the waiter of the website, want to expand the material information for the website, Then we have to move on to a different position.
1, change the angle, most of the webmaster angle is that I think the value of the information is good, this angle must be changed, the webmaster can be their own as a common user, click to enter the site to see, our message is not in line with the requirements, if not in line with the timely replacement is the most important.
2, in exchange for thinking, the vast majority of webmaster's thinking is to upgrade the site to go to update the value of information, ask this approach your site rankings can go up? To understand that the user is the site's fundamental, ranking just floating clouds, the user has a natural ranking, so the webmaster thinking must be replaced.
3, change the account, we enter the site is the management staff, we have other people do not have the right, if you want to experience the power of ordinary members of the site, then I suggest you to change an account, as a common user to see the site's function, the right to meet your requirements, if not meet the need to change it quickly.
Second, read the news, find out how competitors ' websites operate
We are just one person, we can not be perfect, but we have the power to change, especially for our own website, we need to change. Website No user is what reason, the website has no old customer is what reason, the website customer cannot form conversion rate is what reason, basically is the website information does not do well enough.
1, if the site does not attract users of information, then we go to read the news, through the news to stimulate the interest of users, if you are doing jewelry, then go to Taobao to see if there is no jewelry on the latest developments, and then the dynamic information reproduced to their own website, which is also a message, Although it is replicated, we do not object to replication as long as it satisfies the needs of the user.
2, if you feel your own website old customer return rate is low, then go to see how competitors do, in fact, the relevant industries have the value of learning from each other, we are not God, we also need to learn, and those competitors are the main object of our study, mainly to learn from opponents of news sources, information channels, How to constitute the conversion rate, through these three aspects of learning can help the site continue to gain momentum, thereby promoting the permanent development of the site.
Website want to succeed by passion is not enough, more important is the webmaster must also learn rational analysis, the rational thinking in the operation of the website, through the rational driving the development of the website, expand the value of information, so as to lay a solid foundation for the development of the website.
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