Understand your training needs and find the right courses

Experts suggest that people who are interested in micro-marketing should first understand their training needs and find suitable courses. Following the popularity of Weibo marketing in the previous few years, the 2013 micro-credit marketing has become a focus of attention. and micro-marketing with the birth of micro-marketing training, also in the past two years, a fire, a variety of institutions, mentors endless, many do network marketing people have come to a piece, micro-marketing training market is chaos, more people stand up to say that micro-marketing is a "scam." Industry insiders said that micro-marketing training is not a new area, teachers are mainly to share some methods and skills. "Is it like teaching you to fall in love and learn to find someone?" ”

The effect of micro-marketing training is being questioned

In recent years with micro-bo, micro-letter of the booming, micro-marketing is also widely sought after, more and more people value this business opportunity, to do a micro-marketing training. However, a day or two of training, thousands of or even tens of thousands of dollars in tuition fees, so many people on the effectiveness of training and value of doubt.

Last year, in Beijing, a company engaged in marketing work, Mr. Fei has spent more than 3,000 yuan reported a micro-credit marketing class, a total of two days of classes, two teachers. "Now think about it, the teacher said the content of useless, many are big theory, and occasionally analyze a few cases, after the lesson feel very little effect, still less than their own to explore." Then I never went to class again. ”

"As far as I know, most of the current micro-marketing training is just a tool-use training, and a part of the success of the content, or marketing skills training plus some tools to use the method, in other words, there is no new things are born, but some old things change the form." So, micro marketing training is not a real new field. "In the Circle of friends marketing training celebrities, well-known since the media Zong Ning, professor of micro-marketing is nothing more than such a few types of people: one is to talk about the success of learning, change the content began to talk about micro-marketing; the second is the technical school, previously talked about network sales or SEO, they talk about micro-marketing more bizarre, such as mobile Use different software to change places add friends and so on; the third is to rely on micro-blogging, micro-letter experts, including research on the Internet, multimedia and so on.

Universal courses will be eliminated

China 3G applied Research Institute of micro-marketing experts, Tsinghua, Peking University, Zhejiang University President class lecturer Peng will be micro-marketing teacher summed up as a theoretical, technical and practical school sent three major factions, he classified himself as a technical faction.

"I speak of micro-marketing including microblogging marketing and micro-credit marketing two parts, in the first half of 2009-2012 to micro-bo marketing, the second half of 2012 to now the micro-credit marketing." Peng that there is a big difference between micro-credit and Weibo. Weibo is a strong media, weak relationship. Micro-letter is to serve the old customers, the role of training new customers is relatively large, media attributes are poor.

"I talk about micro marketing with a more focused approach and skills because I spend a lot of time playing micro-letters and microblogs every day," he said. When talking about microblogging marketing, I will tell students how to locate Weibo, how to manage micro-blogging, what to publish, comment skills, how to have high forwarding volume, how to carry out precision marketing and so on; micro-credit marketing, will talk about how to develop fans, personal micro-letter and public platform micro-letter creation and operation skills, and how to promote and marketing. ”

Peng said that many students do not even register the micro-letter, so he will also speak some basic knowledge, from the to the other. "Micro-credit marketing training is now in the customer literacy stage, by 2014 the first half of the course will be phased out, the next training to provide landing programs, to in-depth enterprise guidance." ”

Understand the need first, then choose the course

Micro marketing training for who? Peng that, theoretically applicable to all industries, but in the traditional industry will be relatively slow, such as selling machinery sales cycle will have six months or a year, and customers will not necessarily be able to deal.

"It needs to be pointed out that micro marketing is just a conduit for a supplement in the case of traditional channels." Some trainees may be too high on the training, think that after learning there will be immediate results, can be rich overnight, it is impossible. "Peng said.

"I think that micro marketing training is like teaching you to fall in love, learn to find the object?" Not。 So we can't all count on training. Zong Ning also believes that people should not have too high expectations for micro-marketing training. "I suggest that people who are interested in micro-marketing, or their own first pondering a period of time, to see their use in the process of what bottlenecks, understand their needs, and then to see what the teachers are talking about is what content, whether can solve their own problems." ”

Marketers say

Practical skills make Weibo marketing a success

Mr. Peng, wine expert

I have a comparative study of red wine, but also in the related business. Someone told me why you did not go to the Micro blog, Weibo can find customers. I studied for half a month, I feel not touch the doorway, spent a lot of time, but the effect is not good, only fans, no turnover. I have also participated in an organization's network marketing training, but there are many theories to understand.

2012, I participated in a microblog marketing training class, a total of more than 10 classes, the teacher said the content is mostly micro-bo marketing methods and skills, pay attention to the real, such as how to find customers, get attention, how to build credibility, how to forward, comments and so on. After trying these methods, I found that the effect was getting better. Because I can attend the training free of charge, every time the teacher comes to lecture, I will listen and learn some new things. About 1.5 of the time, our entire team through the microblog sales of more than 10 million yuan. I can say that I got a lot of success by taking part in micro marketing training. I remember that the tuition fees at that time were thousands of yuan and now it seems to be worth it.

Charging reminder

Understanding the instructor and micro-blogging

Peng Shuguang, China 3G Applied Research Institute of Micro Marketing experts, Tsinghua, Peking University, Zhejiang University President class lecturer

Remind people who want to attend micro marketing training to consider three things before they report to class:

The first is to understand the teacher has no relevant micro-BO micro-letter, how to do, do a better job to listen.

Second, you can go online to search the evaluation of students, there is a negative assessment is normal, but more negative than positive, we must carefully consider.

The third look at publicity materials, see if he has exaggerated, if the short time can achieve what effect, the composition of the cheat is relatively large. It also depends on whether there is a syllabus in the promotional material, and if not, be cautious.

It should be noted that every teacher has his characteristics and strengths, the course is not necessarily the more expensive the better, the industry will have free classes, but often will promote other things, suggest or do not take advantage of the mentality.

Expert opinion

The essence of micro marketing training is to teach how to be a person

Zong Ning, Friend Circle marketing training celebrities, known from media people

Someone talked to me about the internet marketing of traditional products, the core demand is the rapid start. I told him that this is unlikely, slowly, but probably faster.

Micro-bo, micro-letter is the essence of tools, micro-marketing training in essence, is actually a kind of teaching you how to be a person's training. In other words, how to transfer your personality using micro-blogging, micro-signaling tools to achieve the marketing model.

If your personality is good, there are attractive places, then use the tools, you may become the Reds, opinion leaders, the back of the marketing is the case. If you are not yourself, the tools you use to express yourself are still less than successful. Therefore, the characteristics of micro-tools is this, the role of more information dissemination and personality amplification, and there is no way to shape you into a new person.

So, expect to attend a training, immediately on the Forbes even, how much money training is useless, if it works, the teacher himself on the. In fact, the most useful training is the teacher's own experience to share, those who do not have practical experience in the operation of the teacher, can not teach you too many things. Of course, can be inspired by some, change a little of themselves, is also a rewarding.