Understanding 1.0 products, understand 2.0 services

Perhaps as you, I use the service every day only a few, Gmail,flickr, Weibo, Google Reader, watercress, Taobao. When 2.0 of the product is fully integrated with life, it is found that the passion and creative power in these products has never been so prosperous and breathtaking.

Yesterday saw an article example, very interesting: good design should be understandable, the article examples of Yahoo and happy net, the former is easy to let users understand product structure, the latter is not. At night I have been thinking about 2.0 of happy NET and 1.0 of the Yahoo portal there are differences, so that users can not see the product structure.

Let's go back to http://www.aliyun.com/zixun/aggregation/19058.html "The >2003 of the year when we gave Web2.0 an explanation

Web 2.0, a new category of Internet applications relative to Web 1.0 (the Internet model before 2003), is a revolution from core content to external applications. By Web1.0 simply browsing the HTML Web model through the Web browser, the development of the Web2.0 Internet model with richer content, stronger connection and more tools has become a new trend of internet development. Web 2.0 is a typical embodiment of the future-oriented and people-oriented innovation 2.0 model brought by the Internet revolution caused by the development of information technology, and it is a vivid annotation of the innovative democratization process that the professionals weave the net to all users.

This dry, jerky explanation has at least two features of our web 2.0 products:

1. Public participation.

2, can read and write.

Simple two points to tell us directly: 1.0 of the Yahoo product structure is the information display as the core organizational structure. 2.0 of the net is an artificial starting point to solve the human and information fit organization model. UGC product structure in the innate existence of difficult to describe characteristics, such as 2.0 happy NET, users do not need to understand the product structure.

However, as a related product designer, you need to carefully analyze the opportunity and challenge of the product structure, with the social network to see, at first glance, we may be able to draw a very streamlined product structure. The following figure:



Consciously and unconsciously, we find that we can say the structure with our eyes closed, because all social networks use these "tools" as standard, such as managing personal data, adding friends, speaking to groups, and looking at information in the square. When something can be done without thinking, you know, it's starting to get more dangerous.

Since, 1.0 of the product is the organization of information, 2.0 of the product is the organization of the relationship between people and information, the real product structure worthy of consideration should be "people" body. What kind of relationship network does your user group need to throw in the "tools" of the bid opening match? All the structures and layouts are designed to serve our users well. Continue to take the example of happy net, a bit deeper, when we begin to understand why users want to send avatar and the next office sister to play online games, start to understand how users read and write information, we need to think about a more in-depth information structure. How to build a Web2.0 service with a social model? The following figure.

In social networks, user read and write information has four dimensions, the first is their own "a-list", this part of the output of the most valuable information is update, followed by contacts, worship someone like someone to pay attention to, add to the neighbors, the more real can promote the emergence of active information, Then there is the groups, the more interesting the information, the faster the information flows, and finally, the information square like Digg, the product should be fully considered to make the "best" information automatically surface. Add a friend like "gentleman good Qiu", the gentleman needs "I" at least have a good name and Avatar, write a few life experience or the record in the game. Add a group like "rich and good ceremony", with a few friends message chat, pull a small organization to continue to chat, only their own expression of information "rich", can send good things to the group ... Each node is interrelated and coupled with each other, what is the arrangement and layout of the product structure, is "standard" or "simple match", it is necessary for the user group to seriously consider. From the point of view of product design, understanding the 2.0 service structure is the key, every point is full of strategy.

It seems that only from the narrow view of the product structure: 1.0 of the Web product is the organization of information, the traditional and neat classification form determines the structure is easy to understand. 2.0 Web services are an understanding of the flow of information behind relationships and relationships, with more structures under the iceberg.

Finally, I believe that the excellent products behind must have its in-depth thinking and meticulous arrangements, thinking about its structure, at least also wins read thousands of pages of books.

Source: http://www.a-xuan.cn/?p=589