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2012 seventh session of the Internet Webmaster Although the annual meeting has ended, but the voice inside has never broken off, all kinds of wonderful points of view slowly to understand and digest, especially the founder of the Happy Cheng a word and a few suggestions impressed, after reading according to the resistance to reflect the changes recorded down to the summary, As a do-it-yourself several years of Internet grassroots Webmaster, in the end what needs we know better, I feel more important from their own four point of view.
I'm going to start with the point.
From Cheng's speech, I seem to have found a long time in my heart, it is from the niche market, when we do not have enough money, not enough talent and technology, do not have enough contacts, we do something, and then do a good job, and do it seriously. To be different from others so that even small things can steadily expand the market. Strive to do a needle, never to do a net, the net is later things. You know, at first, maybe we don't even have the conditions to cast a net. So want to stick in the needle, "stinging" market.
Enhance the product user experience
The product user experience, not only contains the user actual use feeling, also includes to the user emotion influence. An iphone that makes the world crazy, it is very important to do a simple, good user experience; a restaurant, service and food are superior, so that customers have a pleasant appetite, but also will be hundreds of times; examples abound, all tell us a truth, if everywhere for users to consider, users will eventually more than n times return us, Whether by word of mouth or otherwise.
Raise the value of the product
First of all, the difference between refinement and ascension. Ascension involves not doing well enough, there is room for ascent, and refinement is digging deep, it is out of the way, regeneration and re-creation of the meaning. Like the first one we said, since we use needles to break the market, that itself is a simpler model and wants to expand the market, such as digging deep. For example, happy Net's "friend buys" inside the user may go to buy his friend, but he needs the money, how money? To invite your friends to happy net, the system will send you money. This is a virtuous circle; for example, many of the mall's portfolio is a potential connection to the added value of the current product, and you bought a camera and I recommend that you buy a memory card.
appropriate to actively guide
I think we all know the importance of guidance. To cite a few examples, Taobao mall sales, Consumer mall bottom of the praise number, including the line of the next booth crowd of users ... According to the heart, the customer's first purchase to a large extent will be affected by these aspects, because the first time to buy users do not know your quality, how to do? Only by a third party can judge, third party is another user. Therefore, a product or a market, the prophase is to guide, preferably high-end guidance, can form a good atmosphere, and create a strong communication force, to our Enlightenment self-evident. After all, in business words, sometimes there is no small means will not have a strange effect.
In addition, management is also the company developed to a certain scale must do. May just start 10 people when you all clear division of labor, 100 of people when they barely know, then 300 people? If you don't know, is there going to be a fuss? So it's important to process it early. Otherwise to a certain scale, it is a bit late, because the system is formulated to adapt, not immediately will play an effect. This kind of thing, as soon as possible worry.
This time I did not attend the Internet Webmaster Conference, but look at some of the predecessors to share, or can learn a lot of things. The development of the Internet project may be different, but in the overall process of the company's front, the experience will generally experience, from scratch, from small to large, those difficulties and setbacks, listen to the experience of predecessors, will let us less a somersault, go more brisk it! This article feeds osa:http://osa.58xu.com, starting A5, reprint please reserve thank you!