Understanding Maotai National Distributor Association: deepening the transformation in the 2015

December 23, the National Wine Maotai 2014 nationwide dealer fraternity in Lin Guiyang grandly convened, from all over the Maotai dealers gathered together to witness the grand event of the Conference. At the meeting, the vice chairman of Guizhou CPPCC, the party secretary of Maotai Group, Mr. Chen welcomed the speech, the vice chairman of Maotai Company, General Manager, Deputy secretary Liuzili and chairman of Maotai Company, Mr. Zhengenguo also made important speeches. The meeting content is very rich, not only summed up the work of Maotai in 2014 to achieve the achievements, but also 2015 Maotai Group's development prospects do a detailed description and planning. Zhengenguo analysis said that 2015 liquor industry will still face multiple challenges: first, the economic downside risk is significant, the second is a profound change in the consumer environment, the third is the deepening of industry contradictions; liquor industry will enter the new normal: One into the slow growth, the second return to public consumption, three open intelligent marketing (Application mobile Internet). Therefore, "2015 will be a more difficult year for the development of liquor industry, but also a more severe development situation." Zhengenguo said that in the face of the new situation, the new normal to the development of liquor industry to bring challenges, Maotai group in the New Year: a system model to promote the transformation of development. Adhere to the market and customer-centric, take the market as the starting point, foothold, support point and destination of the work, enhance the strategic leading ability, product propaganda ability, anti-counterfeiting ability, product marketing ability, market service ability, and to stimulate the enterprise vigor through the reform of mixed ownership and the merger and reorganization. , deepening the reform of marketing system, establishing efficient operation and more market-oriented institutional mechanism. Second, the marketing strategy transformation leads to the development transformation. Maotai Medium and long-term strategic planning, brand building to implement the "133 strategy"-to build 1 world-class core brand (Maotai), 3 strategic brands (Huamao, Wang Mao, Raimout), 3 key brands (Chinese sauce, ren Wine, prince), a number of regional brands, to create a large Maotai brand cluster; to build a more adaptable mass wine market , and the company's core competencies to match the marketing strategy, the implementation of Maotai and series wine really separate operation, separate accounting mode. Third, the transformation of marketing mode leads to the transformation of development. In today's internet age, consumers are paramount. As a new sales channel, the electric business has changed the pattern of liquor industry, so we should attach great importance to the application and innovation of e-commerce. To adhere to the "line online" combination of ideas, do a good job of consumer experience and interaction, the Internet platform as a "reservoir." Mr. Liuzili and Mr. Zhengenguo have repeatedly said that while the liquor industry's future development is still under great pressure, opportunities and challenges coexist. "The wise are changed by the times, and they are governed by things." "To understand the new normal, new situation, adapt and lead the new normal, factories and business to seize the opportunity, adhere to mutual trust and cooperation, continuous transformation and development, and further into the fate of the community and interest community, in a new starting point, to achieve mutual benefit and common win." From earlier this year, Maotai introduced a series of transformation measures can be seen, Maotai's transition strategy in the crisis is effective. Mr. Zhengenguo also said, Maotai Hard-won achievements are "Maotai and dealers unite, meet the difficult and the results of the difficulties," all Maotai group staff and distributors friends to express my heartfelt thanks. In the future, he hoped that everyone with a sincere heart to run the cause, and strive to Maotai and a series of wine sales do a good job. I believe maotai in the continuous deepening of the transformation process, will continue to burst out wonderful!